User Centred Design For Web2.0 And Beyond

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Objective Experience

UCD these days is about ongoing design innovation with the user in mind all the time

Empresariales Tecnología

“I participate, therefore I am”

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blind guy getting into Web2.0

“copywriting is interface design”

Getting Real
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User Centred Design For Web2.0 And Beyond

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In this highly collaborative and fast-paced workshop, we will apply a few user-centered design methods and techniques, such as stakeholder maps, empathy maps, sketch boards and paper prototype usability testing, that allow teams to focus on quick validation and delivery of killer apps that will work for users. Workshop goals: • Learn and apply lean UX techniques that you can use with your teams • Learn how to focus your team on effectively delivering an MVP fast • Experience collaborative and iterative design and development first hand • Build up the confidence to initiate collaborative creative thinking about ideas that have a business impact and that will wow your users.

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As designers and agency owners we constantly manage the chaos of mastering a craft, being diverse, all the while trying to differentiate ourselves and adapting our processes and deliverables in an industry that changes at lightening speeds. As if the web wasn’t difficult enough, the advent of mobile product design and service design has created an entirely new industry and career paths, completely disrupting everything we knew about engagements, processes, deliverables, and expectations of design teams and agencies. Face it, the industry is constantly changing and so should we. Let’s learn to embrace change and use it to intentionally position ourselves for constant reinvention and how to fashion the skills and environments necessary for creating meaningful products in the modern age and beyond. Presented at Owner Summit 2015, Austin Texas

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Marketing and POS material are important tools for marketers to attract and influence purchase decisions in-stores. Millions of dollars are spent each year on the design of POS materials and messages such as menu boards to drive improved sales in store. Using the Tobii Pro Glasses 2, we conducted a sample study to demonstrate how eye tracking can be applied to understanding menu board design in Quick Service Restaurants (QSR).

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Build a Competitive Mobile shopping app user experience! Advances in technology are changing the way customers shop for and purchase products in-store. According to Nielsen’s Digital Global Shopping Report, 61% of Asia-Pacific respondents (including Australians) conducted household grocery shopping research online in the last year alone. Smartphones, in particular, have become an important pre-shopping tool for customers to conduct activities traditionally completed in-store. Activities such as comparing prices and products, checking product availability, looking for coupons or specials, and reviewing product descriptions and nutritional information can be done before customers have even left their house. It is therefore imperative that retailers shift their strategic focus and harness new opportunities to serve their customers in ways that go beyond the traditional exchange of goods. Most grocery retailers have at least one mobile app, however, the question arises: Are they actually meeting the needs of their customer? In this whitepaper Objective Digital conducts an in-depth comparison between the mobile apps of Australia’s top four grocery retail chains; Aldi, Coles, IGA and Woolworths. We undertook: - Competitive usability review - Mobile app eye tracking usability in Sydney and prepared - Mobile shopping app heuristics - Mobile shopping app guidelines.

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I really want to help people discover that: - Data from poor market research methods add no value to business decisions and are ignored by senior execs - Understanding human unconscious is critical in marketing and no, you don’t know much about what really drives your customers. Certainly nothing about how or why they do what they do. - Marketing budgets are simply wasted if no-one looks at your stuff and this is avoidable. - A s**t ad is a shit ad, no matter where you stick it.

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