1. IT Human Capital Generation Y CIO Roundtable February 12, 2009 John Pringle

3. Definitions 85 Million 50 Million 76 Million Numbers 55-63 44-54 33-44 18-32 Ages 1946-1954 Older Boomers 79% 70% 1955-1964 Younger Boomers 82% 1965-1976 X 87% 1977-1990 Y On Line Born Gen

4. Activity pyramid: Online pursuits by generation The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. Generations Online in 2009 While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The vast majority of online adults from all generations uses email and search engines. Basic online entertainment E-commerce Research and information gathering Email and search Active engagement with social media More advanced online entertainment More advanced communication and passive social media use

5. Characteristics/Implications They walk in with high expectations for themselves their employers, their boss. Employers need to redesign and rebuild some of the old career ladders, they need to see progressive promotion path or how they may move to the next opportunity. Known for having big expectations. “What do you mean I can’t start as a manager? I was told if I went to college…” They need review on a more periodic bases, quarterly as compared to yearly. Constant (and not too critical) feedback. Needy Employee's that can handle fast past of technology deployment. Finding the right mix of individual and team projects that will allow them to grow professionally. Thriving on change. Loves instant gratification. GEN Y is notorious for not being able to wait in line. Employers must approach younger employees differently, providing constructive criticism that reflects confidence. Create customized career paths. What is important is challenging work that aligns with their skills and interests. Often has a feeling of Spoiled/Entitled. Implications for Employers Defining Characteristics

6. Characteristics/Implications Workers could choose a job just to be with friends. Employers need to developer a stronger commitment to keeping employees, better job in training, expanding benefits such as sabbaticals, professional development opportunities. The only generation in the current workforce that has never expected to work for one company their entire life. Companies need to think about work-life balance. They tend to coordinate rather that plan. Offering flexible work schedules, developing a culture that is pleasant and positive. Taught the value of individual and independent thinking. Provide access to the newest and best technology. Texting, instant messaging, social networking, and web surfing have made these workers more competent, efficient, and productive. Tech dependent. Ability to multitask and find short cuts in achieving tasks. The realization that asking questions can often lead to answers and solutions that may be more efficient and effective. Develop an environment that fosters creativity and independent thinking. Raised to question everything and raise questions if they don’t understand. Implications for Employers Defining Characteristics

7. Characteristics/Implications Live and breathe technology, which makes them key trendsetters. They don’t just understand the technology market — they are the market. Racially and ethically diverse, not focused on minority status. They are setting the trends Today’s young workers demand work/life balance, but they don’t mind working hard, on their terms. Might work late into the night, but doing it while plugged in from home or the local coffee shop. Creating a flexible and innovative work environment can boost performance. Works Hard Implications for Employers Defining Characteristics

13. Are you a true Gen Yer? MP3 players. PCs Remote controls for television sets. 1. You can remember when ______ were new: Web design while you download free music to your iPod and check your hits on your eBay merchandise Only writing emails to friends and surfing the Internet Some spreadsheets, downloads, uploads and Adobe Photoshop, but not much else 2. When you sit at a computer, you can easily handle: Dr. Spock. Helicopter parenting. Latchkey kids 3. Your upbringing involved the term: .

14. Are you a true Gen Yer? They must be sending me down the hall to join the slow learners. Finally, someone has noticed my potential! Sure, I know that. Aren't we all? 4. When you were growing up, if someone told you, "You are special," you would have thought: . Post pictures on Flicker and write about it in my blog. Send a picture with my camera phone. Pick up my cell phone and call them. 5. If I wanted to tell my friends I just closed on a house, I would most likely: . Wax On Wax Off. All That. Peace Out. 6. You or your peers wore T-Shirt saying:

15. Are you a true Gen Yer? The Gulf War. The Challenger space shuttle explosion. President Reagan's assassination attempt. 7. The earliest event about which you saw news footage was: Cyndi Lauper. ABBA. The Monkeys. 8. "Oldies" music to you is: Change corporate America into more of a team environment. Be an entrepreneur from the comfort of my home. Climb the corporate ladder. 9. Your goals for your career began with aspirations to:

16. Are you a true Gen Yer? She would have my vote, but politics is so not my thing. If her credentials fit, I would vote and campaign for her. It depends on the woman, but I would feel better about a man being in that position. 10. How would you feel about having a woman as president of the United States?

18. Questions ?