1. Link Building
Basics

2. Link Building is as important as ever
- Penguin and Panda are anti-spam updates
- Automated link building is dead

3. Quality over quantity
- Link directories and link exchanges are the
dinosaurs of the SEO world
- Webmasters must earn good links

4. What makes a good link?
- Search engines see links as votes for your content
- What kind of voter do you want to attract?

5. Links should be relevant
- Relevant means more than just in the same niche
- Seek links on pages that you know readers of your
site will like

6. Links should be on content-rich pages
- A single link in a long list is not valuable
- Good content adds context to your link

7. Target links that will attract clicks
- Do not put search engines first
- Aim to reach users and the search engines will find
you

8. Never buy links
- Google is clamping down on 'Links for PageRank'
- If the seller is caught, your links will be worthless

9. There are many ways to get links
- Guest blogging. Infographics.
- Press releases. Sponsorship.

10. Give people a reason to link to you
- Be newsworthy
- Be awesome

11. Ocere Ltd.
Eagle Tower
Cheltenham
Glos
GL50 1TA
info@ocere.com
+44 (0) 1242 525557
ocere.com/uk
fb.com/ocere
@ocere