This document summarizes key ideas from Seth Godin's perspective on art and connecting in the modern world. It discusses how art is no longer confined to traditional domains, but is an attitude available to anyone willing to adopt it. Godin argues that the connection economy rewards those who create new, unique things that bring people together. To succeed today requires taking risks, operating without a map or safety net, and thinking like an artist in all that one does.
An Atoll Futures Research Institute? Presentation for CANCC
Seth Godin's The Icarus deception en bibliothecarissen
1. DE GEPROGRAMMEERDE
BIBLIOTHEEK
Was een goed idee
Maar inzichten evolueren
Een bibliotheek gaat over verbinding maken
In the connected world
Bibliothecarissen programmeren
Hebben vijf petten op:
Producer, conciërge, leraar en impresario.
Maar bovenal is hij (of zij) doorlopend een 'verbinder'.
2. MAAR HOE
PROGRAMMEER JE?
Vanuit welke houding?
Waarom doe je dat?
Hoe doe je dat?
Hierna komen geen antwoorden
Noch een handleiding
Een protocol
Of leer je hoe te copy – pasten!
Ik haal een man naar voren
Een held?!?
4. DE MAN VAN
Linchpin (schakel, splitpen)
(Nederlands: Onmisbaar)
Tribes (stammetjes)
Stop stealing dreams (what are schools for?)
The library is a place, still
Van de vijf rollen
In the connected age, reading and writing remain the two
skills that are more likely to pay off with exponential skills.
5. THE ICARUS
DECEPTION
Ondertitel: How high will you fly
Industriële tijdperk loopt op z’n end
We leven in een connected world
Kern van zijn boek:
We zullen ons in de connected world als een kunstenaar
moeten opstellen
Doorlopend unieke ‘dingen’ tot stand brengen
En vooral: mensen verbinden
Noem het: ‘programmeren’
We doen als bibliotheek niet alles, maken keuzes
6. WHY MAKE ART?
Because you must. The new connected economy demands it
and will reward you for nothing else.
Because you can. Art is what it is to be human
7. ART IS THE NEW SAFETY ZONE
Hij onderscheidt safety and comfort zone
Creating ideas that spread and connecting the disconnected
are the two pillars of our new society, and both of them
require the posture of the artist.
8. FORGET SALVADOR DALI
Art is not a gene or a specific talent.
Art is an attitude, culturally driven and available to anyone
who chooses to adopt it.
Art isn’t something sold in a gallery or performed on a stage.
Art is the unique work of a human being, work that touches
another.
9. NEW, REAL AND IMPORTANT
The connection economy functions on a steady diet of new,
real, and important.
Art is difficult, risky, and frightening.
It’s also the only option if we choose to care.
What happened yesterday is over. Tomorrow the door is wide
open, and then is your chance to connect.
10. YOUR PAIN IS REAL
It’s the pain of possibility, vulnerability, and risk. Once you
stop feeling it, you’ve lost your best chance to make a
difference.
The easiest way to avoid the pain is to lull it to sleep by
finding a job that numbs you.
Soon the pain of the artist will be replaced by a different sort
of pain, the pain of the cog, the pain of someone who knows
that his gifts are being wasted and that his future is out of his
control.
11. THE CONNECTION ECONOMY
DEMANDS THAT WE CREATE ART
The search for the right answer is the enemy of art. The right
answer belongs to the productivity-minded industrialists, to
Taylor and the denizens of Scientific Management.
Icarus was told not to fly too high and not to fly too low. But
what’s the right altitude? Where’s the map, where’s the safe
middle?
Art has no right answer. The best we can hope for is an
interesting answer.
12. THE ASSETS THAT MATTER
Trust
Permission
Remarkability
Leadership
Stories that spread
Humanity: connection, compassion and humility
13. PICK YOURSELF
Our cultural instinct is to wait to get picked. To seek out the
permission, authority, and safety that come from a publisher
or a talk-show host or even a blogger who says, “I pick you.”
Once you reject that impulse and realize that no one is going
to select you – that Prince Charming has chosen another
house in his search for Cinderella – then you can actually go
to work.
No one is going to pick you. Pick yourself
14. SEEK OUT QUESTIONS,
NOT ANSWERS
The connection economy asks you to turn all that upside
down, to not want or need or seek a map. Your instinct to
search for a sinecure (that thing that was a safety zone is
now merely a comfort zone) is proof that you’ve been
brainwashed. ()
Seek out questions, not answers
15. THE PIECES OF ART
Personal
Because it must reflect the artist
Untested
Because art is original
Intended to connect
because art unshared is invulnerable, selfish and ultimately
pointless
16. SIR KEN ROBINSON
Creativity
Is the process of having original ideas,
That have value
Echte waarde(n)
Who’s in control?
17. CONNECTION CAUSES
CHANGE
Author Michael Schrage wants you to ask:
“Who do you want your customers to become?”
Who will your customers become after they interact with
you?
Who will you become as a result?
18. 6 DAILY HABITS
Sit alone; sit quietly.
Learn something new without any apparent practical benefit.
Ask individuals for bold feedback; ignore what you hear from
the crowd.
Spend time encouraging other artists.
Teach, with the intent of making change.
Ship something that you created.
19. A FEW WORLDVIEW QUESTIONS
How do I get more? vs.
How do I give more?
How do I guarantee success? vs.
How do I risk failure?
Where is the map? vs.
Where is the wilderness?
Do I have enough money? vs.
Have I made enough art?
20. WHERE ARE THE GODS?
The old work: Bale that cotton, mow that hay, load that barge.
Fill in this form, obey these instructions, take this test.
The new work: Start something. Figure it out. Connect. Make
the call. Ask. Learn. Repeat. Risk it. Open. What’s next?
The old world is machinelike.
The new world is for mythological gods.
Gods in charge of their destiny. Gods responsible for their
choices. Gods with power and the freedom to use it.
Us.
21. THIS MIGHT NOT WORK
This is the mantra of the artist.
And of course, this is where the vulnerability comes from,
and the fascination.
If you’re sure it’s going to work, where is the tension?
“This might work” is the twin sister of “This might not work.”
22. THERE’S NO MAP
Art has no safety map, no easy to follow manual, no
guaranteed method.
Once those things exist, the art becomes paint by numbers
and is hardly worth doing.
23. TO MAKE ART YOU NEED …
… to remove three things:
Control
Motivation
Approval
24. RESISTANCE IS NOT TO BE
AVOIDED
If not enough people doubt you, you’re not making a
difference
the single most important sentence in this book:
The resistance is not something to be avoided; it’s
something to seek out.
To Make Art, Think Like an Artist.
To Connect, Be Human
25. THREE FOUNDATIONS OF ART
1.
Students need to learn to see
2.
They are taught how to make
3.
Then they start with a blank slate
26. THREE USELESS
QUESTIONS
Where do you get your ideas?
What sort of software do you use to do your writing?
What should I do next?
27. WORTH NOTING
They will tell you that it’s easy
(it’s not).
They will tell you that it’s fun
(it is, but only sometimes).
They will tell you that you must be born with it
(not true).
And they will tell you that it’s not your turn
(and they are wrong).
28. SPECTATORS
The gods are not spectators. Consumers are spectators. The
fans in the stands are spectators.
Marketers like spectators because guessing what they will do
is easy and safe. You can build budgets
By the way
Volgens Seth is marketing DOOD, over
29. IS THE ARTIST FREE?
Free to choose, free to switch, free to make whatever ruckus
she chooses, sure.
But not free of the lizard brain.
Not free of the voice of insecurity or second thoughts
Ever.
30. HABITS OF SUCCESFUL
ARTISTS (A FEW)
Learn to sell what you’ve made.
Say thank you in writing.
Speak in public.
Fail often.
See the world as it is.
Make predictions.
Write daily.
Connect others.
Lead a tribe.
31. SCHERPE KANTJES
(ROUGH EDGES)
In the name of productivity and mass-market acceptance, the
industrialist sands off the rough edges.
The artist understands that the rough edges are the entire
point.
32. DON’T WASTE THIS
PLATFORM
We built this world for you.
Not so you would watch more online videos, keep up on your
feeds, and LOL with your high school friends.
We built it so you could do what you’re capable of.
Without apology and without excuse.
Go.