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Stop Talking
Social Media

@ofakoglou

ioannisofakoglou.gr
Welcome to the noisy
World of Social Media
This is a very noisy world, so we have to be very clear
what we want them to know about us
Steve Jobs
Action speak
louder
than words
Digital Darwinism
...is the evolution
of consumer behavior
when society &
technology evolve faster
than your ability to adapt
Winners focus on next practices
Best practices and benchmarking may
allow companies to catch up with
competitors, but won’t turn them into
market leaders.
New technology makes new things possible

There is no such thing as a generally good tool. There are only tools
good for particular job.
Human way
of running our organization

ENGAGE
Human
Egosystem
Generation ME
Culture of Narcissism
Customer Revolution

Connected Consumerism
Activists
Decision Making Process
Behavioral Changes
Multichannel
Producers
Multiscreen
Influencers
Multitasking
2005

2013
THE CULTURE OF CO
We are shaping a new culture of

human COLLABORATION

social CONTRIBUTION

open CONVERSATION
infinite CONNECTIONS
Ioannis Ofakoglou
Design Unique Experiences
Time for Change

Time for Change
The illiterate of the 21st century
will not be those who cannot read
and write, but those who cannot
learn, unlearn, and relearn
INNOVATION
starts
#thanks
@ofakoglou

ioannisofakoglou.gr

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