SlideShare una empresa de Scribd logo
1 de 2
Resumen ejecutivo
Presentación oscar
Penetración oscar
Frecuencia de compra oscar
Lealtad a la marca aaron
Lugar de compra oscar
Marcas más utilizadas oscar
Planeación:
•Definición del problema OSCAR
•Objetivo general OSCAR
•Objetivos específicos. OSCAR
Diseño del estudio.
Ejecución:
Preparación de la muestra. MARILUZ
Recolección de los datos.
Procesamiento de los datos. MARILUZ
Análisis de los resultados FRANCISCO
EN BASE A LA INFORMACION QUE
ENVIE MARILUZ
Presentación del informe final
ANDREA EN BASE A LA
INFORMACION QUE ENVIE MARILUZ.
Diseño del estudio:
•Definir las necesidades de investigación. FRANCISCO
•Definir la población. MARILUZ
•Definir el tipo de investigación. ANDREA
•Determinación del sistema de muestreo MARILUZ
•Determinación del tamaño de la muestra.. MARILUZ
•Diseño del instrumento MARILUZ
•Prueba del instrumento MARILUZ
•Diseño de la logística del trabajo de campo. AARON
•Cronograma. OSCAR
•Costos NO VA
Proceso de la investigación de mercados

Más contenido relacionado

Destacado

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Destacado (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Distribucion del trabajo investigacion de mercados

  • 1. Resumen ejecutivo Presentación oscar Penetración oscar Frecuencia de compra oscar Lealtad a la marca aaron Lugar de compra oscar Marcas más utilizadas oscar
  • 2. Planeación: •Definición del problema OSCAR •Objetivo general OSCAR •Objetivos específicos. OSCAR Diseño del estudio. Ejecución: Preparación de la muestra. MARILUZ Recolección de los datos. Procesamiento de los datos. MARILUZ Análisis de los resultados FRANCISCO EN BASE A LA INFORMACION QUE ENVIE MARILUZ Presentación del informe final ANDREA EN BASE A LA INFORMACION QUE ENVIE MARILUZ. Diseño del estudio: •Definir las necesidades de investigación. FRANCISCO •Definir la población. MARILUZ •Definir el tipo de investigación. ANDREA •Determinación del sistema de muestreo MARILUZ •Determinación del tamaño de la muestra.. MARILUZ •Diseño del instrumento MARILUZ •Prueba del instrumento MARILUZ •Diseño de la logística del trabajo de campo. AARON •Cronograma. OSCAR •Costos NO VA Proceso de la investigación de mercados