I decided to breakdown one of my earlier magazine mock ups in order to give me a greater sense of direction.

1. Magazine cover breakdown/analysis

2. The breakdown will be centred around
this mock up, I will be looking at the
text, photos, composition and logos.
I am trying to tap into the same
audience as ‘sight and sound’
magazine and that’s why I have
copied there titles and composition
in order to try and attract there
audience by offering the features
that they enjoy with the actual ‘sight
and sound’ magazine which, should
hopefully attract them to my
magazine with my effects and
similar topics.

3. This is the ‘sight and
sound’ logo that I
chose for the mock up
because I liked its
square shape which
made it easier to
position on the poster
and had a bigger
impact because it is
not as integrated as
the other options that
are available meaning
that the logo will stick
in an audiences mind.
I also liked this logo but it did not
have a background so I felt that
although I could still place it well
on the images it would not carry
very much impact ,especially on
the darker backgrounds where
some of its colour is lost (it is
bland and forgettable). The text
itself is also not very bold which
did not appeal to me and did not
work with my idea after testing it
on some of my earlier images.
This logo is alike the
one I chose but the
reason it did not
make the cut was
because it is not as
vibrant. The
background to text
ratio is equal but
smaller than the
other logos meaning
it is weaker and not
as strong than the
logo I chose.

4. This logo was important as it is seen to be a
convention of the ‘sight and sound’
magazines but due to its curvature it is harder
to edit thus making it look slightly rough on
the magazine, but hopefully with some more
experience on Photoshop this issue can be
rectified.
I feel that I may have to change this photo
because when it is enlarged it is slightly
blurry, this is due to poor camerawork so in
order to make my magazine look more
professional I may have to retake the photo.
The photo itself is quite similar to those that
are featured on several independent film
magazine covers, they all seem to feature a
large headshot or mid shot of a large or new
character within the industry.
Learning from my previous feedback that I received from my poster I am
going remove the spots and blemishes of the actors face in order for the
magazine to look of industry standard.

5. Here our some other images that I tried using for the magazine mock up:
This photo was
good but I felt it
was too far out
and I wanted more
of a close up, but I
did like the
background
because it is
original and does
not require much
editing and it also
fits with my
actors/directors
attire and the
theme of ‘sight
and sound’.
The reason this photo was not chosen was again due to poor
camerawork, resulting in the photo being blurry. I liked the
stance and facial expressions as I feel it could add a seriousness
to the magazine. I also enjoyed the dark background making
the figure seem prominent and powerful within the industry.

6. I opted to use two different colours for the
cover lines and slogans (titles) on the side
of the magazine because it attracts the
audiences attention to the topics that are
featured within the magazine. Various
independent magazines also use this
technique. To the right is an example of
that said technique.
I also decided to try and
carry on the colour scheme
I used for my poster as I
felt it was effective. One
area for improvement is
the titles as they could be a
different font to the cover
lines just to show that each
section displays a different
topic, making it easier for
the reader to
differentiate.
I do not feel that this font works on
the background so for the next mock
up I will look at changing the font
and colour, that applies to the tag
line as well as the title.
I should also think about
adding the price (for around
£2.99). I do not want to charge
too much because I cant offer
the same content as the higher
priced mainstream magazines
such as ‘EMPIRE for example. In
order to differentiate my
magazine from my poster I will
need to add the barcode on a
second mock up.