3. 11 Years running
‘00
‘11
Meet Ovo
One of our many
office dogs.
Tempe Arizona
3 years in a row as an
INC 5000‘Company to Watch’
69 meltmedians
05 design
25 business
14 back-end development
20 front-end development
05 support

4. Our Experience results in Easy
Projects for you
Simple Process. Effective Results.
• Discovery and Research
• Information Architecture plan and approval
• Design/UX creation and approval
• Development, testing and deployment
• Ongoing maintenance
• Metrics analysis
An experienced project manager will be assigned to this project so there is constant communication to ensure success.
meltmedia has successfully followed this process countless times
to the benefit of our clients.

5. Interactive Agency: Service Offerings
Mobile Strategy Internet Strategy Website Design
• Competitive and Analytics Assessment • Interactive Media Creation
• iPhone, iPad, Droid, Blackberry Apps
• Social, Mobile and Emerging Platforms • UX/UI Design
• Enterprise Application Development
• Custom Web Based Applications • Responsive Website Design
• Mobile Optimized Websites • Barnding & Marketing
• Customized Mobile Applications • Analytics & Business Metrics
• Mobile Content Management Systems
• Branding and Marketing
• Analytics and Metrics Packages

6. Responsive Design &
Development
Benefits to the Responsive
Design Approach.
• Creates an approach that will be optimized for all experiences/
devices no matter where the lead comes from (ad network,
SEO, SEM, etc.)
• Provides full creative and design flexibility, reducing reliance on
ad networks for creative
• Content scales to fit any screen size, from desktop to tablet
and smartphone, eliminating the need for multiple sites
• Allows for standardization of a few different design approaches
that can be re-used with different product campaigns to keep
costs contained
• Responsively designed pages allow for full use of metrics
reporting

7. Mobile Expertise: Integrated Product Features
our expertise & some of our product
features
• Create, develop and implement your ideas
• Branding and Marketing your company or idea
• Development of your overall interactive strategy for your
business or ideaYour own branded iPhone, iPad or Droid
Application
• Your Own Cross Platform Mobile Optimized Website
• Responsive Design Mobile Optimized Website
• m-Coupons
• Real-time News & Event Calendar
• Mobile in-Store Product Bar Code Scanner
• Mobile Sales Rep Support & Lead Generation Tool
• m-Commerce
• m-Brochure (Mobile Interactive Brochures)
• Mobile Gift Cards
• GPS Store Locator
• Mobile App & Web Analytics Tracking & Reporting
• Mobile Rewards & Point Building Platform
• Mobile Mapping
Social Network Integration
• Twitter, Blogs & Facebook, Foursquare, etc. Integration
• SMS Text Messaging & Push Notifications
• Mobile Location Based, Event Triggered Marketing with
Analytics

8. Cross Functional Team Approach
meltmedia believes highly integrated cross-functional teams are essential for any successful software/web
based initiative. Our team, at the minimum, would consist of these cross-functional team members and scale
accordingly to project needs. We believe cross-functional teams are very important for projects success and
decisions should be analyzed from every angle throughout the design and planning process. This ensures
business decisions don’t come back and hinder technical decisions or vice versa.
Project Manager - The single point of contact
for clients and manages all tasks/functions in
coordination between the client and project
teams
Business Analyst - The BA works closely
with the PM and technical team to document
all requirements and test planning strategy
Content & Planning Strategist - Analyzes
business goals of project and recommends
Information/Content Architecture to meet
those goals
Technical Lead - Works with project manager
to identify all development work units and
provide strategic guidance and direction for
technical questions and planning
Designer/UX - The designer and user
interface expert create all designs and
wireframes to support the website or
application
Front End Implementer - The implementor is
a CSS/HTML expert that builds out any
designs or interfaces the team creates
Front End Programmer - The front end
programmer implements functionality for an
application (Javascript, Flex/Flash, Action
script, etc.) Bank End Programmer - The back end
programmer creates the business logic and
ties the website or application into the
greater tech infrastructure

9. Case Study: BioOncology
Challenge: Bringing Fifteen Different Sites Under One Roof
The BioOncology team had 15 different micro sites containing specific educational content for
healthcare professionals. They were looking for a solution to bring all the sites together under one site
structure to create synergies across categories and promote greater page depth/exploration.
400 15 3
The amount of pages on the new site that The different product categories that needed to
needed to be organized and developed be organized under one site
The number of audiences targeted

10. Case Study: BioOncology
Information Architecture & Design Approach
We realized it was going to take more than a new design for a successful project. Using the analytics and market research
available, meltmedia led the reorganization of the content and information flow. We were able to create a site structure and
accompany it with a design to get people into the deep pages of content quickly, and introduce them to new related
content that was previously difficult to find using standard navigation schemas.
Streamlining the User Experience
To streamline the user experience and better engage users, we increased the visibility of educational content hidden in the
site and presented relevant content as users engaged deeper into different research areas of the site.
Technical Infrastructure
The site was managed by a Java Content Repository for improved site management and easy deployment. It allowed the
tagging of content as well as cross searching and linking of relevant topics to promote user exploration.

11. Case Study: BioOncology
1. A new feature area was created to
quickly display multiple “featured”
items to users. By incorporating
multiple featured items, the site felt
1
more dynamic and provided a
2 feeling of change.
2. By reviewing market research and
analytics, we changed the site
content structure to be presented
by “Tumor Type.” This way, users
could find relevant information
quickly based on the way the
target audiences naturally looked
3 for information.
3. We created a design allowing
users to interact with key content
(Quick Links, Clinical Trials and
News) without distracting from the
main site navigation.

12. Case Study: BioOncology
1. The left hand navigation provided
users with a clear path to engage in
greater depth on the site and jump
2
between categories regardless of
1 how deep into the site they navigate.
2. With a very information intensive
research driven site, to balance the
content needs of users with
aesthetics, we judiciously placed
images related to the content.
3. Related Resources are “tagged” and
easily displayed for convenient use.
3

13. Case Study: Avastin
Unique design to handle multiple audience segments visiting their site.
Of equal importance was the achievement of creating a better content management approach to
handle updates and new categories added to the site.
Great Content Management and an ExcellentContent Interface Translated to Better Performance
The right balance of layout, imagery and technology meant content could be displayed more
efficiently, managed more simply and discovered more intuitively.
Within months of implementing the new design, visitor metrics showed better performance and site
flow-through.
Services Used
• Content Management
• Java Content Repository
• UI Design

14. Case Study: Avastin

15. Case Study: Avastin
Mobile optimized website with a content management
system
• Extend the reach of their brand and web
content
• Sales reps, physician and consumers
have instantaneous access to rich
information at their fingertips.
• Utilized the highly traffic Avastin web
pages
• Developed a mobile content
management system and a mobile
optimized web site.
• Immediate access to valuable healthcare
information, a contact support line, video
demos, testimonials and important safety
information.

16. Case Study: meltmobile
• Our applications and the included cross platform mobile
optimized website give immediate, real time feedback
• Increase revenue by satisfying users and increasing
retention.
• Save time and money, focusing on features users care
about most.
• Improve decisions - know exactly how, where, when and
by whom and application is used.
• Increase coverage by identifying problem handsets.

17. Case Study: Zelboraf
Challenge: Communicating Complex Information to Multiple Audiences
Zelboraf is a newly approved, first-in-class biologic cancer treatment for metastatic melanoma. Approved simultaneously with
the diagnostic test for a particular genetic mutation that causes certain types of melanoma, this treatment fulfills the promise of
truly personalized medicine to get the right treatment to the right patient at the right time.
It was important to clearly explain these novel concepts to three primary audiences (patients, oncologists and dermatologists), in
order to convey an effective continuum of care that provided treatment results that had not been possible with previous
therapies.
Audience Driven Approach
meltmedia took an audience driven approach to the design. We mapped out the information architecture for each audience to
help them through a logical sequence of highly relevant information.
Using Visual Imagery to Help Navigation
To handle multiple audiences coming to the site, we created a Home Page design with prominent navigation so each user could
easily navigate to their area of interest.

18. Case Study: Zelboraf
1. Clear navigation helped each of the three
audience types find the content most
1
relevant to them (patients, oncologlsts and
dermatologists)
2. Information architecture provided
3 information and answered questions most
2 relevant to each particular audience type,
to explain the novel ideas of personalized
medicine and how the Zelboraf continuum
of care provided results not found in
previous therapies
4
3. Strong visuals helped users understand
concepts but not let it take over content
4. High priority messages attracted the
attention of visitors

19. Case Study: RAMP
Coordinating efforts between marketing and sales
• Created a web campaign that allows reps to upload and send marketing materials and assets
• Links to a personalized web page, which included a personal note from the sales rep.
• Real-time analytics and data: Open rates, most sent, most emailed, etc.
Results
• 115% Increase in open rate
• Connect with “no see” physicians
• High adoption rate with sales force
• Roll-out with no training
• Adopted across 8 brands within Genentech

20. Case Study: RAMP

21. Case Study: RAMP
Leveraging the Cloud
• Extended a successful marketing program that allows
sales reps to send emails and pre-built marketing
materials
• Created a native iPhone application that sales reps
could upload to their phone in order to send email and
materials while they were out in the field.
• Allowed reps to send more messages in the field.
• Continue high open and click through rates (35%
and 18% respectively)
• Reps see real time results on their phone and have
almost full functionality of the desktop application.

22. Case Study: Information about
Cancer

23. Case Study: Rituxan WG-
MPA

24. Case Study: Retin-A Micro
Website
Retin-A Mirco Website Redesigned for
Maximum Engagement with the Youth
Audience
redesign was facing an aging site design with their highly visible
Retin-A Micro brand.
created an elegant site with large visuals leaving an immediate
impact
able to connect all of the site navigation and content with the CMS
marketing staff could manage site updates on their own, without
restricting a rich user experience.
Services Used
• CMS Integration
• Design
•Clearing up Bottle Necks
• Previous agency could not get anything off the ground in 11
months
• Completed on time and budget in very complex technical
environment

25. Case Study: St. Mary’s Food
Bank
designed and developed a custom mobile iPhone app and mobile
web site structured specifically to make it easy for users to donate
and access key information regarding St. Mary’s and their events and
operations.
• Users are able to “donate” directly from the application
• Users can view/scan events and set reminders to attend events
• All event information is available from the application including
videos and other supporting event information
• Users are able to sent out messages to their Twitter and
Facebook accounts to help promote the events
• St. Mary’s is able to use Meltmobile’s content management
system to keep their mobile site and application up to date with
the latest information

26. Case Study: MOOZART
• showcasing our “gaming” creativity for the “smaller
people” demographic (3-7 year olds)
• basically we needed a game to entertain the partners
kids
• created an immersive iPad game focusing on helping
young kids learn about music.
• application allows users to set up their own music sheet
using different animal sounds.
• Kids can play their songs and mix them up to get
different pitches, tunes and songs.
• The game comes with some pre-built music sheets the
kids can enjoy.
5 Star Rating
Featured in both the
“New & Noteworthy” and
“Staff Favorites”
sections of iTunes.

27. We love talking strategy I’m
Oliver.
and meeting new people
Reach us on the web, give us a ring,
or stop by our offices.
Director - Sales | Marketing | Business Development
Oliver Keller Specializing in Client Strategy & Emerging Technologies
(602) 648-6880
oliver@meltmedia.com
@meltmedia / @meltmobile Just a few things I enjoy.
meltmedia
1255 W Rio Salado Parkway Suite 209
Tempe, Arizona 85281