Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.

1. Social Media:
Gain or Drain?

2. Social media turned my life upside
down
My own social media
success story

3. A little game (to keep you interested)
t

4. I joined Twitter on 29th January
2008 and have sent over
7,000
Twitter messages

5. I joined Twitter on 29th January
2008 and have sent over
7,000
Twitter messages
T about 5
per day

6. 87%
of all PowerPoint presentations are more dull
than watching paint dry?

7. 87%
of all PowerPoint presentations are more dull
than watching paint dry?
F but...

8. About this workshop
• Survey thanks
• Keep it Interactive
• Questions box

9. Discuss
Impressions of
Social Media
What do you want
to get from it?

10. Contents
• What is social media
• Why use it
• Which social networks
• Effective use
• Strategy and guidelines
• Tools to help

12. What is social media
• Communications tool
• Short messages
• Public messages
– To a group?
• Broadcast media
• BUT: it’s a conversation
• PLUS: it’s a means of sharing
“Social media is not a media. The key is to listen, engage,
and build relationships.”
- David Alston – CMO at Radian6

13. Why use social
media?

14. 24% of 18-34 year olds check
Facebook when they wake up

15. 24% of 18-34 year olds check
Facebook when they wake up
F 48%! And 28% do it
before getting out of bed!

16. Why use social media
• To promote your organisation
• To provide information
• To gather information
• To communicate with clients/customers
• To communicate with like-minded people/orgs
• To increase fundraising opportunities
• To collaborate and work together
• To have FUN and be CREATIVE

17. Discuss
How do you How successful are
currently do various methods?
these things? What are your
Promoting your organisation challenges?
Providing information
Gathering information/feedback
Communicating with clients/customers
Communicating with like-minded people/orgs
Fundraising
Collaborating and working together

18. Promotion
• Engaging in conversations
• Followers as “Brand Ambassadors”
• Sharing
• Unicef: Own A Colour - £60,000!
Providing information
• “Real time” what’s going on
• Events
• Links to other sources – website, news, etc
• Under the Big Blue Sky - Adventures

19. Gathering information
Communicate with your sector
• Take an interest in individuals
• Take an interest in organisations
• Learn, share, talk
• Oikos!

20. Communicate with Clients/Customers
• They can talk to you too!
• Respond, engage, support
• Challenges, competitions, rewards
• The StoweAway Community – questions!
Collaborate and work together
• Serendipity: “Oh, you’re there!”
• Other tools: Skype, Google Apps, BaseCamp
• The Cycling Embassy of Great Britain – a new
organisation!

21. Fundraising

22. 1 in 5 emails from non-profits are opened,but
when fundraising emails are sent
through friends this rises to
90%

23. 1 in 5 emails from non-profits are opened,but
when fundraising emails are sent
through friends this rises to
90%
T

24. Fundraising
Individual Organisational
• No silver bullet • Connect with grant-
• Get out there makers
• Tell your story • Learn from others
• Build trust • Get help
• Campaigns • Ask questions
• Encourage sharing

25. Have FUN and be CREATIVE
• Examples are sometimes BIG...
• ...but technology is a leveller.
• THINK BIG
• Don’t be afraid to try

26. Fundraising Case Study: Paul’s 40th
Birthday
• A personal fundraising campaign.
• A moving story:
I decided to ask for donations to the Alzheimer’s Society in lieu of 40th birthday presents because
I don’t need anything. And no one should have to watch someone they love fade away like
you do if they are struck with this horrible disease.
• Target of £400
• 96 donations in total
• £165 in SMS donations - 9% of the total value
• 21 gifts labelled as SMS - 22% of the total number
• £375 in Gift Aid
• £140 offline
• Total: £1830
• http://degregoriopaul.blogspot.com/2011/09/my-amazing-online-fundraising.html

27. Which Social Networks?

28. 68.5%
of the UK population are on
Facebook

29. 68.5%
of the UK population are on
Facebook
T 13% are
on Twitter

30. Which social networks
Ftagi
jLlsw
yKTY

31. Which social networks
• Facebook • Ning
• Twitter • Yammer
• MySpace
• Foursquare
• Google+
• Blogs
• LinkedIn
• YouTube? • Ravelry
• Something
specialist?

32. Choosing a social network
• Where is your audience?
• Using multiple social networks (see tools later)
• What sort of engagement do you want?
• What are you sharing?
• Where is engagement best?
“LinkedIn is for people you know. Facebook is for
people you used to know. Twitter is for people
you want to know.”

33. Who is where?

34. 10%
of pets have a Facebook page

35. 10%
of pets have a Facebook page
T REALLY?!?!
http://www.telegraph.co.uk/technology/social-
media/8633183/One-in-ten-pets-is-on-Facebook.html

36. Who is where?
Demographics are unclear:
• 68% of women and 54% of men use social
media to stay in touch with their friends.
• 22% of all grandparents use social networks
• 69% of parents are friends with their children
on social media
• Social network use among Internet users 50
years old and older has nearly doubled to 42%
over the past year

37. Effective Use
• Be personal
• Have a strategy
• Stay active
• Respond to requests / conversing
• Learn some etiquette
• Articles on Website
• Photos, Video, Places
• Storytelling

38. Etiquette
• Don’t overdo it
• Don’t underdo it
• Remember it’s public
• Respond, respond, respond
• Be nice, be positive
• Don’t friend/invite/follow EVERYONE!
• Engage with “trolls” – or let your community

39. 172
employees have been fired from FTSE100 companies
this year because of social media problems

40. 172
employees have been fired from FTSE100 companies
this year because of social media problems
F but what if...?

41. Strategy and Guidelines
• Who will be responsible?
• How often?
• About what?
• Monitoring?
• Feedback to others?
• Dealing with conflict?
• What about staff personal accounts?

42. The Importance of Mobile

43. 50%
of internet searches are done
from mobile devices

44. 50%
of internet searches are done
from mobile devices
T :-O

45. Mobiles
• Growth is huge – may overtake PC’s in 5 years
• “Always on”
• Apps are expensive
• But:
– Mobile web
– Local search/places
– Local trends
– Local communities!

46. The importance of Media

47. 3.5 hours
of video are uploaded to You
Tube every 60 seconds

48. 3.5 hours
of video are uploaded to You
Tube every 60 seconds
F More like
35 hours!

49. Over
3 billion
videos are watched on
YouTube every day

50. Multimedia
• Broadband means people are engaging with
multimedia content even more
• Photos and video help engage
• Facebook (might) give more importance to
photos and videos

51. Myths...

52. 168 million
emails are sent every 60
seconds

53. 168 million
emails are sent every 60
seconds
T

54. Myths
• Social media is all I need to do
– Email, phone, paper are still important!
• It doesn’t cost
• It’s doesn’t need any time

55. Discuss
Drain? Gain?

56. Tools to help
• Search (demonstrate)
• Share / Like / Buttons
• Hootsuite
• TweetDeck etc.
• Buffer
• Storify
• Mobile “apps”
• Fundraising:
– JustGiving / JustTextGiving
– Virgin Money Giving
– PayPal/other financial services

57. Notes on Fundraising
• Fundraising comes from engagement
• Engaged people will give and share
• Give opportunites for people to brag
• Make it personal/emotional
• Report back – what did my money achieve?
• Rolling donations vs campaigns

58. Fundraising Case Study: Childs I
Foundation
• “forming a connection with supporters”
• Appeal for “Baby Joey” raised £10,000 in 38 hours
entirely online
• Annual income of £340,000, 28% is generated online
• 1 UK employee!
• Social channels are “integral to our communications
and engagement strategy, not a pure source of
fundraising”
• “create a more engaging and meaningful experience”
• http://www.childsifoundation.org
• http://www.guardian.co.uk/voluntary-sector-network/2011/sep/21/childsi-foundation-charity

59. Case Study: Story Telling
• World War II history
• @RealTimeWWII
• Natwivity

60. Case Study: Collaboration
• A NEW Organisation: The Cycling Embassy of
Great Britain
• Committee are nationwide
• Brought together through social media
• Blog & Website – multiple collaborators

61. Next Steps - Discuss
What have you
learned?
What will you
do?

62. Next Steps
• Ask people: are you on...?
• Speak to people who use networks.
• See what other organisations are doing.
• Set up an account and “play”. Maybe a
personal account first.
• See if a volunteer will help.
• Write a strategy
• Go for it!

63. A final thought

64. 1 in 5
couples meet online!

65. 1 in 5
couples meet online!
But 1 in 5 divorces
T are blamed on
Facebook too