New and emerging technology is having impact on people, businesses, and society. In some cases the current business models are replaced by new once in a relative short time. The Internet with smartphones and all-ways on access to cloud based services is creating new business models, and for established companies or individual creators it is hard to adapt.
This is my lecture at the WLA/EL Internet and New Media held in Reykjavik 22-24 September. In this I look at some of the concepts I teach about in my New Technology course. Fortunately, there are theories and principles that can help us understand how disruption happens.
More information can be found on by website: http://www.olafurandri.com/
New Technology 2014 course is here: https://vimeo.com/channels/659899
Joint WLA/EL Internet and New Media seminar:
https://www.european-lotteries.org/event/joint-elwla-internet-new-media-seminar-0
17. HOW DO YOU
RUN A BUSINESS
WHEN EVERYTHING
IS CHANGING?
18. Source: (Christensen, 2000)
THE DISRUPTIVE
INNOVATION THEORY
New organisation can use relatively
simple, convenient, low-cost
innovations to create growth and
triumph over powerful incumbents
19. Source: (Blue Ocean)
VALUE INNOVATION
Instead of focusing on beating the
competition, you focus on making the
competition irrelevant by creating a
leap in value for your buyers, thereby
opening up new market space
29. THE ARROGANCE
OF THE PRESENT
WE BASE OUR JUDGEMENT ON
FACTS FROM THE PAST
NOT THE POSSIBILITIES
OF THE FUTURE
30. WE TEND TO
LOOK BACK
THE
UNKNOWN
DAWN OF MAN FUTURE
31. TELEPHONE
(1876)
"This 'telephone' has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us."
- Western Union internal memo, 1876.
32. "I think there is a world market for maybe
five computers.“
- Thomas Watson, chairman of IBM, 1943
COMPUTERS
(1943)
33. “The horse is here to stay, but the
automobile is only a novelty – a fad”
- The president of the Michigan Savings Bank to advised
Henry Ford's lawyer Horace Rackham not to invest in the
Ford Motor company
CARS
(1885)
37. Early 2011, Elop said in a memo they were
standing on a burning platform
38. Resources, Processes and Values
Theory
Resources (what a firm has),
Processes (how a firm does it´s work), and
Values (what a firm wants to do)
collectively defines an organization’s strengths
as well as weaknesses and blind spots
Source: (Christensen, 2000)
The RPV Theory
68. TRANSFORMATION
3D PRINTING, ROBOTS
MASS CUSTOMISATION, DESIGN
PERSONAL STREAMING
USER REVIEW
ABUNDANCE
INDUSTRY
MASS PRODUCTION
BROADCASTING
GATEKEEPERS
SACRISTY
20. CENTURY 21. CENTURY