Presentation for Canadian startup company Eventmobi (http://www.eventmobi.com/). They are visiting Iceland this september 2014 and are located in Reykavík University. This presentation introduced some startups including my own, Betware which is not so much of a startup any more. I also introduce three companies that are members of the Icelandic gaming industry (IGI), CCP makers of the successful EVEOnline, Plain Vanilla markers of the rocket growth game Quizup and finally Skema Education which is about teaching programming to kids. The clip shown is from founder Rakel Sölvadóttir's TEDx lecture. Then I talk about my work at RU and in particular some concepts from my New Technology course on technology trends. Which explains the title of the presentation.

1. Ólafur Andri Ragnarsson
LIVING IN THE FUTURE
Presentation 16.09.2014

2. LIVING IN THE FUTURE
Ólafur Andri Ragnarsson
Founder and Chief Software Architect at Betware
Adjunct Professor at Reykjavík University

5. AEGOS

9. NEW TECHNOLOGY

10. Written March 4th 2013

11. TECHNOLOGY
TRENDS

13. ADJACENT POSSIBLE
WHEN ALL
THE ENABLING TECHNOLOGIES AND
CONDITIONS ARE READY,
NEW INNOVATION WILL EMERGE

14. EXPONENTIAL
GROWTH

15. 30 DOUBLINGS
= BILLION

16. Source: (Christensen, 2000)
The Disruptive
Innovation Theory
New organisation can use relatively simple, convenient,
low-cost innovations to create growth and triumph over
powerful incumbents

17. DISRUPTIVE TECHNOLOGY
TECHNOLOGY
THAT
CHANGES
EVERYTHING

18. Stephen Elop,
CEO Nokia

20. In 2002 Nokia had 35% of
the worlds mobile market
In 2006 Nokia had 73.6% of the
worlds smartphone market

21. Then this guy comes along…

22. The iPhone Effect

23. How does the
competition
respond?

24. And the response…

25. The Arrogance of the Present
We base our judgement on facts from the past,
not possibilities of the future

26. WE TEND TO
LOOK BACK
THE
UNKNOWN
DAWN OF MAN FUTURE

27. Telephone (1876)
"This 'telephone' has too many shortcomings to
be seriously considered as a means of
communication. The device is inherently of no
value to us."
- Western Union internal memo, 1876.

28. "I think there is a world market for maybe five
computers.“
- Thomas Watson, chairman of IBM, 1943
Computers (1943)

29. February 11th 2011, Nokia announced
a partnership with Microsoft

30. http://www.businessinsider.com/iphone-bigger-than-microsoft-2012-2

31. Early 2011, Elop said in a memo they were
standing on a burning platform

32. Resources, Processes and Values
Theory
Re sour c e s (what a firm has),
Proc e s s e s (how a firm does it´s work), and
Va lue s (what a firm wants to do)
collectively defines an organization’s strengths as well as
weaknesses and blind spots
Source: (Christensen, 2000)
The RPV Theory

33. Firms that
succeed in one generation of innovation
almost inevitable become hamstrung by their
own success and thus doomed to
lose out in the next wave of innovation
Source: (Christensen, 2000)
The Innovators Dilemma

34. DISRUPTION AHEAD

38. UNIVERSAL
ACCESS TO
SERVICES AND
OTHER PEOPLE

39. 2,6 BILLION PEOPLE ARE CONNECTED TO THE INTERNET
3 BILLION NEW MINDS WILL CONNECT

40. 2000
MUSIC
PICTURES
COMMUNICATION
SMARTPHONES
TV SHOWS
MOVIES
BOOKS
THE DIGITAL DECADE
2010

41. THE SECOND HALF OF THE CHESSBOARD
iMac
iPhone
Mac OS 9.0.4
500 MHz PowerPC G3 CPU, 128MB Memory
Screen - 786K pixels
Storage - 30GB Hard Drive
iOS 4.0
1 Ghz ARM A4 CPU, 512MB Memory
Screen - 614K pixels
Storage - 32GB Flash Drive
2000 Source: Ars Technical Images: Apple
2010
17

42. THE WORLD IN YOU POCKET
BEFORE NOW
Desktops, heavy laptops Lighter, smaller, portable

43. CHANGE IN USER EXPERIENCE
BEFORE NOW
Keyboard, mouse Touch, sound, gesture

44. Source: http://www.flickr.com/photos/webrevenu/

45. HIERARCHAL NETWORK
20th Century 21th Century

46. FUNDAMENTAL
SHIFT
IN
PEOPLE’S
BEHAVIOUR

47. OUR
DEVICES
ARE
GATEWAYS
TO
THE
CLOUD

48. FUNDAMENTAL
CHANGE IN
CONSUMING
CONTENT
Picture by Flickr user Shaggyshoo

49. FUNDAMENTAL
CHANGE IN
PRODUCING
CONTENT
Picture by Flickr user Shaggyshoo

50. FUNDAMENTAL
CHANGE IN
DOING BUSINESS

51. FUNDAMENTAL
CHANGE IN
DOING BUSINESS

52. FUNDAMENTAL
CHANGE IN
DOING BUSINESS

53. 25
CHANGE IN CONSUMER BEHAVIOUR
BEFORE NOW
Videostores, DVD,
late fees, clutter
Everything, anywhere,
anytime (almost)

54. CHANGE IN CONSUMER BEHAVIOUR
BEFORE NOW
Printed books, magazines
Digital, automatically
delivered, interactive

55. OWNERLESS LIFESTYLE
BEFORE NOW
Own, store, clutter Rent, subscribe, stream

56. TRANSFORMATION
3D PRINTING, ROBOTS
MASS CUSTOMISATION, DESIGN
PERSONAL STREAMING
USER REVIEW
ABUNDANCE
INDUSTRY
MASS PRODUCTION
BROADCASTING
GATEKEEPERS
SACRISTY
20. CENTURY 21. CENTURY

57. DECADE OF THE
TRANSFORMATIONS
BUSINESS MODELS
OF THE 20th
CENTURY
BUSINESS MODELS
OF THE 21th
CENTURY
2010 2020

58. OPPORTUNITY
Flickr photo: Arkadyevna

59. Ólafur Andri Ragnarsson
LIVING IN THE FUTURE
http://www.olafurandri.com
http://www.linkedin.com/in/olandri
@olandri