We are all natural born storytellers. Once we've understood the power of stories we can start using them strategically to share our ideas in a meaningful way.

1. THE POWER OF
STRATEGIC
STORYTELLING

3. @oletillmann

4. www.tillmann.com
www.peakberlin.com

5. STRATEGIC STORYTELLING
CONSULTANT

7. DESIGN THINKING COACH

9. Organizations &
Personal Leadership

10. We are all
natural born storytellers.

12. Stories train our mental,
emotional, and social faculties.

13. Stories are
omnipresent.

16. Stories are easily remembered,
are repeatable,
and can therefore be
simply passed on.

18. “ Telling a good story is like giving a
mini-documentary of what you have seen
so others can see it to.“
ANNETTE SIMMONS

20. Facts tell. Stories sell.

22. Stories are about overcoming
obstacles and provide an
emotional learning experience.

24. „Learn to fall. Fall to learn.“
THE UNKNOWN KID

26. „There is nothing more powerful than a
made up mind.“
LEWIS PUGH

28. "Somebody wants something badly and is
having difficulty getting it."
FRANK DANIEL

33. Stories are about
transformation.

34. We can use stories strategically.

36. „I‘m not the first president to take up this
cause, but I‘m determined to be the last.“
BARACK OBAMA

37. Stories follow particular patterns,
unconsciously triggering our
emotions.

43. The Hero‘s Journey

44. unknown
1
Ordinary World
2
3
4
5
6
7
8
9
10
11
12
Call to Adventure
Refusal of the Call
Meeting the Mentor
Crossing the
Threshold
Tests, Allies, Enemies
Approach to the inmost
Cave
Ordeal
Seizing the Sword
Road Back
Resurrection
Return with the
Elixir
known

49. Storytelling helps us
develop our full potential.

50. Organizations &
Personal Leadership

51. Storytelling is one of the oldest
cultural technologies in
humanity.

52. The internet will increase
the importance of
storytelling in future.

54. The amplified self.

55. The internet never forgets.

56. The competition is on.

57. We are all
natural born storytellers.

58. Tell your story.

59. @oletillmann

60. www.tillmann.com
www.peakberlin.com

62. Picture Credits
Slide 4: TEDxBerlin (2012)
Slide 11: http://www.flysunairlines.com/eclipse-500/eclipse-500-simulator
Slide 14: „Der Kindergarten Cop,“ Universal Pictures Germany GmbH (1999)
Slide 15: „Schneewittchen“, Walt Disney (1938)
Slide 17: „Sideways“, 20th Century Fox Home Entertainment (2005)
Slide 19: „Wall Street“, 20th Century Fox Home Entertainment (1987)
Slide 21: „Mac Book Air - Ad“, Apple, Inc. (2011)
Slide 23: http://mojareeves.files.wordpress.com/2013/01/screen-shot-2013-01-24-at-11-58-07-pm.png
Slide 25: TED Talk by Lewis Pugh (2010)
Slide 27: „Nike Ad“, Nike, Inc. (2012)
Slide 35: „Obama Speech“, The White House on Youtube
Slide 38: „Joseph Campbell“, Creativ Commons
Slide 39: „Blueprint“ http://www.fi.edu/learn/case-files/baldwin/full/blueprint.jpg
Slide 40: „Star Wars“, 20th Century Fox (1977)
Slide 41: „Lord of the Rings“, Warner (2002)
Slide 42: „Avatar“, 20th Century Fox (2009)
Slide 53-56: TED (2013)