This document discusses trends in content projects and how to build products for the global market from Eastern Europe. It notes that from 2000-2011, portals and newsfeeds grew popular using headings, gradients, and thumbnails, while from 2011-2013 blogs became popular in a list view. From 2013 onward, grid views and infinite scrolling grew more common. The document advises focusing on metrics like pages per session, engagement through views/comments/shares, and returning visitors. It also recommends prototyping, being responsive and sharing analytics. The document suggests creating products like themes, plugins and services to sell more broadly, and offers tips for distribution, monetization and gaining reviews.

1. 1. CONTENT PROJECTS:
Trends. What Customers and their Clients are looking
for. Where the Money is
Oleksij Fedorov
2. How to build a product for the Global
market from Eastern Europe

2. Content projects
—
projects, whose business is the content:
magazines, blogs, newsfeeds etc.

3. History

4. 2000

6. 2004

7. 2008

8. 2007

9. 2007

10. 2010

11. 2011
AIN.ua

12. 2011

13. 2000-2011
Portals and newsfeed
Headings, gradients, a few thumbnails

14. 2011
AIN.ua

15. 2011
ITC.ua

16. 2012

17. 2011

18. 2011

19. 2010-2013
Blogs, List view

20. 2013
siliconrus.com

21. 2013
AIN.ua

23. 2015

24. 2016

25. 2016

26. 2013-…
Grid view
2015-…
Infinite scroll

27. Where the Money is
(in a world of content
projects)
• Banners
• Site skin advertising (branding)
• Premium subscription
• PR posts, native ads
• Services, content production

28. What media wants
• Pages per session, session duration, page views

29. What media wants
• Pages per session, session duration, page views

30. Чего хотят медиа
• Pages per session, session duration, page views

31. Readers engagement:
views, comments, shares

32. • Returning visitors (= community)
What media wants

33. • Returning visitors
What media wants

34. What their clients want
• Coverage, engagement, to be unique

35. What their clients want
• Coverage, engagement, to be unique

36. What’s important
to know, understand and use
• First think, than do
• Prototype/sketch -> design -> implement -> learn
analytics -> facelifting (according to the analytics)
• Hypothesis costs nothing, if analytics disputes it
• Responsive, retina
• Share your stats

37. Product
—
Themes, Plugins, Services

38. Why product?
Make once — sell xxxx-ce

39. Plugins
vs
Themes

41. Idea = 0
Everything depends on
the production!

42. So you’re telling me
Your product is valuable?

43. Write a short post,
describing your product
• Friends
• Colleagues
• Google
• Popular thematic media
• Events
• Discussions in popular blogs

44. MVP!

45. de:statistics

46. de:statistics

47. decomments.com

48. decomments.com

49. Evolution
• Statistics
• Feedback
• Critics
• Support tickets

50. free+services / free+add-ons / freemium
free trial / subscription / sales
Monetization

51. Distribution

52. First steps
• Reviews and guest posts
• Free licenses for popular sites
• Setup assistance, live demo
• Referral programm

53. Believe in yourself!

54. http://deco.agency
Thanks!
fb.com/olexiyfedorov
twitter.com/olexiyfedorov
fedorov@deco.agency