3. Commercial music
This music type is use in the radio and in the TV. This music
accompany the product for selling it and for call the attention of
the buyer.
-https://youtu.be/UF6jgzLk3OU
-https://www.youtube.com/watch?v=bJCkRlGh73k
-https://www.youtube.com/watch?v=mW6hFttt_KE
4. JINGLE
• A jingle is a sung song or short song used for advertising
purposes.
• It can be melodic or any other musical genre, so that the
brand is easily remembered by people. For the jingle to be
more effective, a brand slogan is also included or a phrase is
repeated, for example: "I invite you ... for a new
neighborhood ..." They can fulfill different functions and can
be classified into several types. The jingle usually lasts
between 30 to 60 seconds
• The effectiveness of a jingle is essential because it has to be
printed in the memory of the listener. For that reason it has to
be clear, short and easily identifiable in order to be able to
distinguish soon.
5. Subliminal publicity
Subliminal advertising is one that offers the consumer a product
or service in such a subtle way, that the person isn´t aware of
what they observe and that attracts them to use it or consume it
without knowing the true reasons. A subliminal message is
directed to the subconscious of the person or group of people,
represents an act of communication. Therefore a subliminal ad is
projected so that people perceive it in an unconscious way. This
kind of advertising is legal.
Among some features that are presented this type of advertising
is: Proceed below the principles of thought. Handles impulses
that can not be understood consciously, but that can modify the
behavior of the observer.