1. Oli Georgiou

2. Jeep Advert
Quality
This advert focuses on quality. It is quiet simple
with very little colours. It uses a few different
shades of grey and the image of the woman and the
baby is in black and white anyway which makes it
look formal and sophisticated.
The woman holding the baby by her teeth relates to
the slogan of “the wild side of life”. The woman
also looks well dressed and classy which relates to
the type of audience that this advert would appeal
to which is middle/upper class people.
It looks sophisticated and formal which could mean
it relates to an middle/upper class audience.
The advert shows the price but makes the text very
small so it is hard to read. But this type of product
would be expensive. In a way they don‟t want to
show their price off to everyone in a big font
because it will put people off, they let people be
interested in the product first then they notice the
price. The fact they keep the price text small could
also mean that it is very expensive so again it
appeals to a middle/upper class.

3. Prius Advert
Image
Toyota have gone for a humorous advert using a
sheep's methane level against the Prius„. The image
they represent is very economical as the Prius is the
most popular „green‟ car.
It shows that Toyota care about the environment and
they want to keep that image by making sure the Prius
is one of the best economical cars made.
The slogan “Today Tomorrow Toyota” implies that they
care about the present and the future. It is also using
the technique the power of three and an alliteration
which makes it more memorable.
The design is quite simple but they just want to get the
message across that it is an economical car. The fact
the it is a humorous advert means that it isn't
sophisticated and may not be as appealing to upper
class people. They wanted it to appeal to anyone
because it is a funny advert.
They don‟t mention any car features or anything about
the price because they just want people to know that
they can make a good economical car. They don‟t talk
about the price because they think that you should be
economical no matter what it costs.

4. Citroen Advert
Price
You can tell this advert focuses on the price of the
product because it has the price of the product in a bold
font next to the car. It says “look what you could be
driving…” which means you could be driving a car for a
good price. It doesn‟t mention anything about the car
itself and if it does it does not make it very clear as the
writing under the red line is very small. They present
the product well on the poster but it does not tell you
what is on the inside of the car.
It presents the car well to make it look good which
implies that you don‟t have to be really rich to be able to
able to afford a good looking car.
They are confident that the image of the car and the
price of the car will get people interested in the offer.
The design of the advert shows it is just trying to tell
you about the price of the car as it is very simple with
no special designs just a white background.

5. H&M Advert
Price
This advert for H&M focus more on the price as it
shows it in the advert. It makes sure the price is
visible to show the audience that they don‟t sell
products that are too expensive.
They are using celebrity endorsement which makes
more people attracted to the product that they are
promoting which is actually David Beckhams own
clothing range. It implies that not all rich
celebrities promote expensive brands and that they
do wear clothes that are affordable to regular
people. It doesn‟t imply you have to be
sophisticated or rich to buy this product.
The photograph is in black and white which makes
it look quite plain and the text doesn‟t stand out
too much but he is quite a recognisable
celebrity/athlete so they don‟t need to make the
text too bold.

6. Tesco Advert
Value
This advert doesn‟t need a lot of effort put into it as
it just lets the customers know that these two
products are good value. It is not aimed at
someone who is rich or someone that is not so rich
as the design is so simple. Anybody can eat
chocolate and the text on the advert is saying
“Chocolate sends pleasure messages to the brain.”,
it is not to someone‟s specific brain it is to anyone's
brain.
People know that these chocolates are good quality
chocolates so it is not like people would be hesitant
to buy these because they are a supermarkets own
brand as they are not as good as the well known
brands.

7. Ford Advert
Value
This advert is showing a car that is good for value
as it is saying that you can save £2545 on the car
which is a good amount of money off the product.
It shows the original price and how much is taken
off it.
People know Ford are a good car company so if
there is a chance someone can save money on it
then it will grab peoples attention and interest
people in buying one, especially as it is not a
regular Ford Fiesta, it says it is a “Fiesta Zetec”. So
it is a better car then the regular Fiesta and it has
had its price cut so it is showing that it is good
value for money.
However it doesn‟t mention anything about the cars
features so you can see how it is just focusing on
the value of the car.

8. Market
Market
The potential buyers depends on their social class and what
type of car it is they want to but. Someone classed as lower
class may not be able to afford a sports car so the company
makes the adverts very elegant and sophisticated which implies
the company wants those traits to be a mirror of the potential
buyers which would potentially be in the upper class social
grade.
A company‟s competition would be a similar car type like
Range Rover and Jeep as they both mainly focus on producing
4x4 cars. Both these car companies advertise to a
middle/upper class social class so they focus on making the
product as better as they can to be better than its rival but not
worry so much about the cost as the people they want to be
their potential buyers are supposedly rich. It is the same with
car manufacturers like Audi, BMW and Mercedes Benz as they
all make sports cars, saloon cars, estate cars etc.
All of these adverts are very basic with only a white background
and an image of the product. They make sure the car is the
centre of attention in the advert, not the price of it. All three of
these companies are confident that they don‟t need special
effects and designs in their adverts to make sales. From the
look of all these adverts you can see a clear competition
between the three companies as these are the main companies
for these sorts of cars.