MANAGE YOU CREATIVITY! Howest, Industrial Design Center, The myths, INNOWIZ & PlayMate, creative methods & techniques, web 2.0 & hands on by OLIVER DEWOLF

1. MANAGE YOU CREATIVITY! Howest, Industrial Design Center, The myths, INNOWIZ & PlayMate, creative methods & techniques, web 2.0 & hands on by OLIVER DEWOLF TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

2. INDUSTRIAL DESIGN CENTER Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Aimis to transfer research andacademicresultsto the industry. Provokecooperation...and help creatingthe industry www.industrialdesigncenter.be TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

3. CREATIVITY THE MYTHS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

4. YOU ARE CREATIVE, OR YOU’RE NOT! TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

5. STRUCTURE IS BAD FOR CREATIVE THINKING TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

6. THE LONGER A BRAINSTORM TAKES, THE BETTER THE RESULT! TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

7. Commonreactions CREATIVITY WHAT IS IT ABOUT? TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

8. ATTITUDE CREATIVITY KNOWLEDGE SKILL TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

9. ATTITUDE CREATIVITY KNOWLEDGE SKILL TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

10. ATTITUDE CREATIVITY KNOWLEDGE SKILL TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

11. CREATIVITY ORDER AND CHAOS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

12. HOW ‘WELL-ORGANIZED’ PEOPLE DEAL WITH THE WORLD TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

13. HOW ‘CHAOTIC’ PEOPLE LOOK AT THE WORLD TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

14. STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD ONDERWIJSSEMINARIE HOGENT, 22 MAART 2010 OLIVER DEWOLF | CIES VANNESTE TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

15. A CREATIVE PROCES MEANS MANAGMENT www.innowiz.be YOUR FREE ONLINE MANAGER FOR CREATIVITY TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

16. IT MEANS MINDSWITCHING TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

17. IS ABOUT TIMING PROBLEM DEFINITION IDEA GENERATION IDEA REALISATION IDEA SELECTION TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

18. MEANS ITERATIONS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

19. ITERATION 1: CREATIVITY SESSION IN RIGA TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

20. ITERATION 2: STUDENTS OF HOWEST TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

21. ITERATION 3: FEEDBACK TECHNICAL SCHOOLS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

22. ITERATION 4: FEEDBACK CHILDEREN TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

23. ITERATION 5: BUILDING PLANS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

24. ITERATION X: EXPECTED JUNE 2011 THE-JUMP-TO-THE-MOON-MACHINE TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

25. CREATIVITY TECHNIQUES DIGITAAL ANALOOG [ Visual Thesaurus] [ More inspiration ] [ Post-it wall ] [ Sketching ] [ Tilt viewer ] [ Many eyes] [ Rapid prototyping ] [ Moodboard ] TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

26. EXAMPLES OF TECHNIQUES IN EACH STAGE OF THE CREATIVE PROCESS

27. DEFINITION Define the playground of yourproblem, draw the box you want to think out of. Become a specialist in this topic you are workingon. Redefine things in a challenging way.Take a deep breath before you start…

28. PROBLEM DEFINITION MOODBOARD – SPEZIFY – INSPIRED SEARCH www.spezify.com TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

29. PROBLEM DEFINITION WORDLE.NET Generate word cloudsfromlargetexts TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

30. PROBLEM DEFINITION VISUALTHESAURUS www.visualthesaurus.com TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

31. PROBLEM DEFINITION HOWSTUFFWORKS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

32. EXPLORATION Maximizeyourideas. Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…

33. IDEA GENERATION GOOGLE SETS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

34. IDEA GENERATION OSBOURNE CHECKLIST Substitute Who else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice? Adapt What else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate? New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? Magnify What to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate? Modify New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? Reverse Transpose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek? Rearrange Interchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule? Combine How about a blend, an alloy, an assortment, an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas? Eliminate What to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate? Put to other uses New ways to use as is?Other uses if modified? TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

35. IDEA GENERATION FLICKRwww.flickr.com TAGGALAXYwww.taggalaxy.com COLRPICKR http://krazydad.com/colrpickr/ RETRIEVR http://labs.systemone.at/retrievr TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

36. IDEA GENERATION SPEZIFY – INSPIRED SEARCH www.spezify.com TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

37. SELECTION Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…

38. IDEA SELECTION COCD BOX TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

39. IDEA SELECTION P(otential), R(isk), E(ffort), F(eeling) PREFER TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

40. IDEA SELECTION STICKING DOTS TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

41. MATERIALIZATION Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.

42. IDEA COMMUNICATION Multicolr search lab http://moodstream.gettyimages.com/ TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

43. IDEA COMMUNICATION PRODUCT PROTOTYPE TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

44. IDEA COMMUNICATION RETRIEVER http://labs.systemone.at/retrievr/ TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

45. IDEA COMMUNICATION MOODSTREAM http://moodstream.gettyimages.com/ TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

46. IDEA COMMUNICATION MOOD & INSPIRATION WALL TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

47. IDEA COMMUNICATION IDEA SHEET TITLE TEXT: WHAT IS IT? WHAT DOES IT? …………………………………………… TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

48. TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

49. I hearand I forget I seeand I remember I do and I understand Conficius DIY! TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

50. IDEA COMMUNICATION ATTITUDE Salesman, politician, negotiator, crisis manager,… POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win … TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELAND BY OLIVER DEWOLF | 4 APRIL 2011

51. PROBLEM DEFINITION BENCHMARKING SEARCH FOR SAMPLES WHICH SERVE AS A REFERENCE Technique MOODBOARD, MINDMAP TIME 10’ www.spezify.com http://taggalaxy.de www.flickr.com

52. PROBLEM DEFINITION PERSONAS DESCRIBE A PERSON IN YOUR FOCUSGROUP (cartoon) AS DETAILED AS POSSIBLE Technique 5W+H’S, MINDMAP, WORDLE Background Name, gender, education, occupation, … Attributes Work, leisure,… Character TIME 10’ www.visualthesaurus.com www.wordle.net

53. IDEA GENERATION ATTITUDE stand-up comedian, advertiser, adventurer. Open up, accept, let go. POINTS OF INTEREST Many ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached.

54. IDEA GENERATION BREAK & COMBINE START WITH AN EXTREME PERSONALITY SPLIT IT IN BASIC PROPERTIES REWRITE AND START COMBINING Technique TEMPLATE TIME 15’

55. IDEA GENERATION SCAMMPERR START WITH AN EXTREME PERSONALITY AND COMBINE WITH A MACHINE Technique TEMPLATE TIME 20’ S - Substitute - components, materials, people C - Combine - mix, combine with other assemblies or services, integrate A - Adapt - alter, change function, use part of another element M - Magnify - Make it enormous, longer, higher, overstated, added features M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour) P - Put to another use E - Eliminate - remove elements, simplify, reduce to core functionality R - Rearrange - change the order, interchange components, change the speed or other pattern. R - Reverse - turn inside out or upside down.

56. IDEA SELECTION ATTITUDE Lawyer, retrieve useful information from a wild bunch of ideas, collect evidences and arguments, prepare a plea, prepare a plan B. POINTS OF INTEREST Trim, underpin, rank, enrich.

57. IDEA SELECTION COCD BOX TIME 10’

58. IDEA SELECTION STICKING DOTS TIME 10’

59. IDEA COMMUNICATION ATTITUDE Salesman, politician, negotiator, crisis manager,… POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win …

60. IDEA GENERATION IDEASHEET Order your chaos. Make from loose words real sentences and redraw your quick brainstorm sketch. Make sure that someone else understands your idea without further explanation Technique STORYBOARD (SKETCH & WRITE) TIME 20’

61. OLIVER DEWOLFLectures, trainings, questions, …& informationoliver.dewolf@howest.be