The document discusses using behavioral economics to promote carbon-reducing products and initiatives. It outlines 23 cognitive biases that influence human decision-making and can be leveraged to change behaviors. Examples are provided of how default options and immediate incentives were more effective than others at increasing sales of hybrid vehicles. The document advocates applying these behavioral insights to create sustainable behaviors.

1. Oliver Payne, Founder, CEO, The Hunting Dynasty [email_address] , Using Behavioural Economics to sell carbon-reducing products & initiatives (including to people who might not be interested) . It’s short. And light.

4. 1. 2. 3. 4. 5. The Expected The Unexpected The Contradictions The Conversations The Swerves We categorise in 5 ways (Over ¼ of way through already…)

9. 1. 2. 3. 4. 5. The Expected The Unexpected The Contradictions The Conversations The Swerves And nest each category That’s where we were

14. “ Just as no building lacks an architecture, so no choice lacks a context.” Dr. Robert Cialdini, ex-Regents' Professor of Psychology and Marketing Arizona State University Why/how/what? Learn-y bit How and when information is delivered is as important (if not more so) than the information itself

15. These two love it Cameron , highlights OPOWER at TED2010 President Obama speaks at OPOWER, Arlington “ I want companies like OPOWER… all across America. It’s good for consumers. It’s good for our economy. It’s good for our environment.” “… Behavioural Economics can transform people's behaviour in a way that all the bullying and badgering from a Government cannot possibly achieve.” (see them on youtube) ‘ Power’ bit

16. “ Thanks are due for so many different reasons… You made us look good. I could go on.” Christian Dawson, Strategy Director Proof-y bit (& penultimate slide) “ Environmentalists struggle to craft messages to anyone except environmentalists (he [Oliver] showed us how). ” Sustainable Future workshop, 10/ 2009 “ Again very impressive work. ” Justin Hall, Discovery Channel Environmental Explorer “ [Learnt] New techniques for mainstreaming” Mainstreaming Sustainable Consumption Workshop, April 2010 “ I love…Creating Sustainable Behavior… So smart and well done.” John Rooks, President, The SOAP Group (Sustainable Organization Advocacy Partners), Portland, USA “… what a real agency of tomorrow… should look like...” David Shearer, Senior Vice President and Executive Creative Director of MRM West USA This lot love us

17. We’d love to speak to you 0844 357 9072 [email_address] The End