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  Une nouvelle façon d'entreprendre : l'intrapreneuriat ! Olivier Witmeur 15 février  2011 Cercle du Lac
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[object Object],[object Object],15/02/2011 Cercle du Lac - Intrapreneuriat
Entrepreneurs vs Managers ?
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Traditional vs Entrepreneurial Management (Adapted from H. Stevenson) 15/02/2011 Cercle du Lac - Intrapreneuriat ENTREPRENEURIAL TRADITIONAL Strategic Orientation Driven by perception of opportunity Driven by resources currently controlled Commitment to opportunity Revolutionary with short duration Evolutionary of long duration Commitment of resources Multistaged with minimal exposure at each stage Single-staged with complete commitment upon decision Control of resources Episodic use of rent of required resources Ownership or employment of required resources Management structure Flat with multiple informal networks Formalized hierarchy Reward philosophy Value-driven Performance-based Team-oriented Security-driven Resource-based Promotion-oriented
[object Object],15/02/2011 Cercle du Lac - Intrapreneuriat
Managerial Thinking     Causal  Reasonning Selecting between given means to achieve a predefined goal 15/02/2011 Cercle du Lac - Intrapreneuriat
Strategic Thinking     Creative Causal  Reasoning Generating new means to achieve pre-determined goals 15/02/2011 Cercle du Lac - Intrapreneuriat
Entrepreneurial Thinking     Effectual  Reasoning Imagining possible new ends using a given set of means 15/02/2011 Cercle du Lac - Intrapreneuriat
Causation vs Effectuation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15/02/2011 Cercle du Lac - Intrapreneuriat
From Causation to Effectuation … …and Vice-Versa TIME AND EXPERIENCE LOGIC Causal Effectual Novice entrepreneur Expert entrepreneur Start-up firm Large firm Shift in logic necessitated by firm growth Entrepreneurs do not always manage to bridge this gap Moderating effect of resources 15/02/2011 Cercle du Lac - Intrapreneuriat
Cognitive Distribution of Managerial and Entrepreneurial Thinking Effectual Causal Low Low High High Expert Entrepreneurs Experienced VCs Angels Organic Growth Leaders Corporate Managers Novice VCs Novice Entrepreneurs Entrepreneurial Large Firms 15/02/2011 Cercle du Lac - Intrapreneuriat
Entrepreneur vs Intrapreneur.
Entrepreneurs and Intrapreneurs Lifestyle Entrepreneurs Intrapreneurs 15/02/2011 Cercle du Lac - Intrapreneuriat Owner-Manager in Small Firms Managers in Large Firms Entrepreneurs
Entrepreneurs vs Intrapreneurs ,[object Object],15/02/2011 Cercle du Lac - Intrapreneuriat ENTREPRENEUR INTRAPRENEUR Ownership Yes No (employee) Decision power Unlimited as long as shareholders agree Hierarchy Incentive Overall Limited: Bonus, SOP… Risk Large, i.e. may include personal assets Job reputation Strategic Freedom Full To be aligned with the corporate agenda Type of activity Ex-nihilo creation Strat with existing organizational support Sponsors Stakeholders Corporate Management
It is not only about ‘pure’ Entrepreneurship. Entrepreneurship Innovation Creativity Strategy Culture Marketing Leadership Knowledge Management 15/02/2011 Cercle du Lac - Intrapreneuriat Entrepreneurial Management
Building the Entrepreneurial Organization
Corporate Entrepreneurship Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CULTURE STRATEGY (Vision) ORGANIZATION (Tactics) 15/02/2011 Cercle du Lac - Intrapreneuriat
Entrepreneurial Values and Behaviours ,[object Object],Change is normal ‘ Can do’ Trials & Errors Opportunistic ‘ Work is Fun’ Celebrate Success Creatity Innovation Self confidence Network and Sharing Learn from mistakes Optimism Long term impacts Achievement Multi-disciplinarity Team 15/02/2011 Cercle du Lac - Intrapreneuriat
Entrepreneurial Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15/02/2011 Cercle du Lac - Intrapreneuriat
Organizational framework for Internal Venturing Adapted from Burns, 2008 15/02/2011 Cercle du Lac - Intrapreneuriat Strategic Importance Very important Uncertain Not important Operational relatedness Unrelated Special BU Special BU Spin-off Partly related New department New department Contracting Strongly related Direct Integration New department Contracting
Typical Support Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15/02/2011 Cercle du Lac - Intrapreneuriat
[object Object],[object Object],[object Object],[object Object],[object Object],15/02/2011 Cercle du Lac - Intrapreneuriat

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Intrapreneuriat, une autre façon d'entreprendre

  • 1.   Une nouvelle façon d'entreprendre : l'intrapreneuriat ! Olivier Witmeur 15 février 2011 Cercle du Lac
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  • 6. Traditional vs Entrepreneurial Management (Adapted from H. Stevenson) 15/02/2011 Cercle du Lac - Intrapreneuriat ENTREPRENEURIAL TRADITIONAL Strategic Orientation Driven by perception of opportunity Driven by resources currently controlled Commitment to opportunity Revolutionary with short duration Evolutionary of long duration Commitment of resources Multistaged with minimal exposure at each stage Single-staged with complete commitment upon decision Control of resources Episodic use of rent of required resources Ownership or employment of required resources Management structure Flat with multiple informal networks Formalized hierarchy Reward philosophy Value-driven Performance-based Team-oriented Security-driven Resource-based Promotion-oriented
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  • 8. Managerial Thinking  Causal Reasonning Selecting between given means to achieve a predefined goal 15/02/2011 Cercle du Lac - Intrapreneuriat
  • 9. Strategic Thinking  Creative Causal Reasoning Generating new means to achieve pre-determined goals 15/02/2011 Cercle du Lac - Intrapreneuriat
  • 10. Entrepreneurial Thinking  Effectual Reasoning Imagining possible new ends using a given set of means 15/02/2011 Cercle du Lac - Intrapreneuriat
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  • 12. From Causation to Effectuation … …and Vice-Versa TIME AND EXPERIENCE LOGIC Causal Effectual Novice entrepreneur Expert entrepreneur Start-up firm Large firm Shift in logic necessitated by firm growth Entrepreneurs do not always manage to bridge this gap Moderating effect of resources 15/02/2011 Cercle du Lac - Intrapreneuriat
  • 13. Cognitive Distribution of Managerial and Entrepreneurial Thinking Effectual Causal Low Low High High Expert Entrepreneurs Experienced VCs Angels Organic Growth Leaders Corporate Managers Novice VCs Novice Entrepreneurs Entrepreneurial Large Firms 15/02/2011 Cercle du Lac - Intrapreneuriat
  • 15. Entrepreneurs and Intrapreneurs Lifestyle Entrepreneurs Intrapreneurs 15/02/2011 Cercle du Lac - Intrapreneuriat Owner-Manager in Small Firms Managers in Large Firms Entrepreneurs
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  • 17. It is not only about ‘pure’ Entrepreneurship. Entrepreneurship Innovation Creativity Strategy Culture Marketing Leadership Knowledge Management 15/02/2011 Cercle du Lac - Intrapreneuriat Entrepreneurial Management
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  • 22. Organizational framework for Internal Venturing Adapted from Burns, 2008 15/02/2011 Cercle du Lac - Intrapreneuriat Strategic Importance Very important Uncertain Not important Operational relatedness Unrelated Special BU Special BU Spin-off Partly related New department New department Contracting Strongly related Direct Integration New department Contracting
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