1. “The media offer us a mediated version of the
world.They don’t just present reality, they re-
present it.”
Buckingham
2.
3. Dyer has written extensively on stereotypes and
how they are used in the media and by audiences.
According to Dyer stereotypes are used as;
As a point of reference- a purely aesthetic
functions in narrative, where character traits do
not develop
As a short cut- stereotypes carry with them
complex meanings and a knowledge of social and
cultural contexts
As an expression of values- a statement of
thoughts, opinions and values of the creator.
4. Have you introduced stereotypes in your production?
What have they been used for?
As a point of reference- a purely aesthetic functions
in narrative, where character traits do not develop
As a short cut- stereotypes carry with them complex
meanings and a knowledge of social and cultural
contexts
As an expression of values- a statement of thoughts,
opinions and values of the creator.
5. What meaning is constructed through symbols,
images and words?
What is signified?
