1. 16-20
Arguments are balanced
Argument or explanation is clear and well structured
Arguments are linked to issues faced by British and US film industry and
their audiences
Arguments and explanations are developed to a high standard and are
linked to the question.
Personal experience and engagement with the industry is offered
16-20
Examples are frequent
Examples are relevant to the question
Examples are contemporary
Examples are linked to arguments and ideas
Examples are detailed and linked to wider society and contexts
8-10
Terminology used is frequent
Academic language is used confidently
A range of terminology is used

2. 12-15
Argument are balanced, however one side may be weaker or unclear
Argument or explanation, for the most part , is clear
Arguments are linked to issues surrounding UK and Us film industries
and their audiences
Arguments are not, generally, broad or general statements, although
there may be some.
12-15
Examples are frequent
Examples are relevant to the question
Examples are contemporary
Examples are linked to arguments and ideas
Examples are mostly detailed
6-7
Terminology used is frequent
Academic language is used confidently
A range of terminology is used

3. 8-11
Argument may be one sided
Argument or explanation may be unclear
Argument may only be loosely linked issues surrounding UK and US
film industries
Arguments may be broad/ general statements
8-11
Examples are infrequent
Examples may not be relevant
Examples do not serve to illustrate ideas and arguments
Examples are not detailed
4-5
Terminology used is infrequent
Academic language is not used confidently
Terminology is limited

4. AO1: explanation, analysis, argument
Demonstrates an excellent knowledge of the contemporary film industry,
including the ways in which films are produced, exhibited and distributed.
Demonstrates an excellent understanding of the impact industry
developments on producers and audiences
Personally engages with issues as a consumer of media
AO2: examples
A range of examples given
Detailed examples given
Examples are used to illustrate patterns and trends in the industry and to
highlight issues
Examples are used to support and challenge arguments
AO1: terminology
Terminology used is accurate
Terminology is frequent
Terminology is embedded confidently in writing