Is Online Marketing a Different World?

1. Is Online Marketing A Different World? Sidharth Swarup – ISHIR Digital

4. Creative Business Consulting Marketing Technology DIGITAL What comprises Digital?

5. Online has started reaching out to a lot of Indians Every 5 th individual in Urban India has experienced the Internet Internet in India

6. Internet Reach in India SEC A SEC B SEC C SEC D&E

7. Demographics

8. While most advertisers are still focusing on the traditional advertising media, the target audience is rapidly moving to a more dynamic and interactive medium - the Internet. About 93% of the 38.5 million online Indians today belong to the age group of 18-45 years, which has the maximum buying power - prime TA. What's more, the Indian online population is estimated to be 100 million in the next 3 years Online Advertising Spend * Financial Services includes: Credit Cards, Loans-Personal, Home, Car, Banking Services, Utility Payments, Insurance, Investments ) **Online Services (Personal) (Matrimonial, Job Placement, Surveys, Personalized Travel Verticals- advertising are predominantly pure-play net ventures) 250 2006-07 600 163 107 42 Online Ad Market (Rs. Crore) 2007-08 2005-06 2004-05 2003-04 Advertising market

9. Comparative Study India Total AD Spend Internet Penetration 38% 8% 5% 1% 5% 43% % Share 39,795 14724 3184 1990 398 2388 17112 2010 41% 1% 6% 1% 3% 48% % Share 16,300 6683 163 978 163 489 7824 2006 Total (Rs. Crore) TV Internet OOH Cinema Radio Print Total Media Ad Market