"Explosions in Social Media" "When Personal & Corporate Values Merge" Gillian Muessig, the co-founder and President explores the SEOmoz B2B case study and the role of social media at OMCAR2012.

1. Explosions in Social Media
When Personal & Corporate Values Merge
OMCAR2012
Gillian Muessig, Founding President, SEOmoz
January 2012

2. The era of traditional sales is officially over

3. Did you just interrupt my SKY??!!

4. http://www.amazon.com/Raving-Fans-Revolutionary-Approach-
Customer/dp/0688123163/ref=sr_1_1?ie=UTF8&qid=1318890746&sr=8-1

5. http://www.amazon.com/Conversation-Marketing-Internet-
Strategies/dp/1412092248/ref=sr_1_cc_1?s=videogames&ie=UTF8&qid=1318890891&sr=1-1-catcorr

6. http://www.marketingprofs.com/charts/2011/5626/facebook-brands-should-target-friends-of-fans

8. http://www.google.com/imgres?q=story&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=42vc_CzgE7IBxM:&imgrefurl=http://ajitah.com/blog/%3Fp%3D585&docid=JtZGt3OVTbNfRM&
imgurl=http://ajitah.com/blog/wp-content/uploads/2011/02/Tell-Me-A-
Story.jpg&w=1428&h=1419&ei=ArGcTrveLqaB4gSsusjjCQ&zoom=1&iact=hc&vpx=88&vpy=160&dur=69&hovh=224&hovw=225&tx=108&ty=128&sig=103195842722407947764&page=1&tbn
h=114&tbnw=115&start=0&ndsp=17&ved=1t:429,r:0,s:0

9. http://www.google.com/imgres?q=speeding+train&hl=en&gbv=2&biw=1013&bih=637&tbm=isch&tbnid=n9EnjHipZ1amoM:&imgrefurl=http://superspeedtrain.com/tag/speeding/&docid=M
wBff-dP8195bM&imgurl=http://superspeedtrain.com/wp-content/uploads/2011/06/high-speed-rail-update1.jpg&w=400&h=267&ei=WLGcTsS5Ceek4ATJ-
oynCQ&zoom=1&iact=hc&vpx=483&vpy=324&dur=1396&hovh=183&hovw=275&tx=225&ty=104&sig=103195842722407947764&page=1&tbnh=125&tbnw=194&start=0&ndsp=12&ved=1t:4
29,r:6,s:0

10. http://www.123rf.com/photo_5545967_orbits-of-binary-information-speeding-around-the-world-globe.html

11. http://blog.stevesponder.com/?tag=activelistening

12. Users: 50mm 750mm 200mm 120mm 10mm
Users: 14mm Millions 14mm 6.5mm
Select Platforms

13. Target markets

14. http://www.dotcult.com/likes-and-pluses-are-the-new-links

15. Depth + breadth of engagement = ROI

16. Target markets

17. Let‟s Talk about Strategy

18. http://www.amazon.com/Lionel-Potter-Hogwarts-Express-Gauge/dp/B000SSN0Q0

19. http://harrypotter.wikia.com/wiki/Owl

20. http://www.ragemonthly.com/

21. http://www.projectsigma.co.uk/Guidelines/Summary/Principles.asp

22. http://doggies.com/blog/2008/06/07/10-commandments/

23. http://funnyoldchicks.typepad.com/funny-old-chicks-blog/2010/06/life-in-the-aark.html

24. The Story of „Moz

25. STEADFAST

26. STEADFAST

27. GENEROSITY

28. GENEROSITY

29. http://en.fotolia.com/id/10119250

31. http://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/ EXCEPTIONAL

32. AUTHENTICITY

33. http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2

34. TENACITY
http://alburywebdesign.com/

35. http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-
for-seniors-and-shut-ins-4790859.html TENACITY

36. PERSERVERANCE

37. RESULTS

38. GENEROSITY

39. “No matter how much you plan, it is tenacity,
unyielding desire to succeed, and the ability to
cope with change that will eventually prevail.”.
Perry Payne (born 1966), Rugby Player, Father, Executive
TENACITY

40. http://gloriarand.wordpress.com/category/blogging-2/
TENACITY & AUTHENTICITY

41. http://gloriarand.wordpress.com/category/blogging-2/
TENACITY & AUTHENTICITY

42. http://gloriarand.wordpress.com/category/blogging-2/
TENACITY & AUTHENTICITY

43. http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-York
GENEROSITY BREEDS GENEROSITY

44. MysteryGuest’s Stroke of Genius
AHA!

45. GENEROSITY SQUARED

46. RESULTS

47. TRANSPARENCY & COURAGE

48. RESULTS

49. TRANSPARENCY IS STICKY

50. SOCIAL CLOUT INCREASES

51. I Told You That Story,
So I Could Tell You This Story

52. Our only marketing expense? Flights + hotels for conferences/events
More at http://www.seomoz.org/blog/the-history-of-seomoz

53. How Did You Do That?

54. News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING!
Forums (AKA “free” traffic sources) Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

55. It all starts with
Content Marketing

56. A Blog We Update Every Day

57. “Viral” Targeted Content
http://www.seomoz.org/article/search-ranking-factors

58. “Viral” Targeted Content
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

59. “Viral” Targeted Content
http://www.seomoz.org/seo-industry-survey

60. Graphics + Illustrations

61. A Weekly Video Series
http://www.seomoz.org/blog/category/33

62. Build it and they’ll come?
Nope. Build it, then market it.

63. Comments + Conversations

64. Social Networks
Data and charts of our Facebook and Twitter account performance via http://export.ly

65. Social News / Bookmarking
http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and
http://reddit.com have historically performed best for us, but you should test results

66. Q+A Sites / Forums

67. Conferences + Events

68. SEO

69. Email Marketing
We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)

70. Involve a Sharing-Incented Community
The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in
the local restaurant business and got them acquired by IAC

71. Design Like an “Award Winner”
Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration

72. Tactical Assaults

73. LEVERAGE FUN

74. LEVERAGE FUN

75. LEVERAGE FUN

76. LEVERAGE FUN

77. http://www.seomoz.org/linkscape_comic.html
EXCEPTIONAL WORK

78. TRANSPARENCY

79. TRANSPARENCY HAS ITS PRICE

80. EMPATHY

81. Advanced Tactics

82. AUTHENTICITY

83. PIRATE SHIPS

84. Q+A
OMCAR2012
60 days to play w/Mozzers
(and kick your competitors’ proverbial….!!)
• Twitter: @SEOmom
• Blog: www.seomoz.org/blog
• Email: gillian@seomoz.org