1. SMALL ACTIONS BIG DIFFERENCES

2. PRESENTED TO :-
SHELLY KHOSLA.
PRESENTED BY:-
RITIKA GOGNA.

3. HUNDUSTAN UNILEVER LIMITED
Type public company BSE : HUL .
Founded 1933.
Headquarters Mumbai.
key people harish manwani (chairman),
Nitin paranje ( CEO & MD).
Industry fast moving consumer goods.
Products home & personal care, foods ,
water purifier.
Employees over 65000 direct or indirect.

4. PRESENTATION FLOW
Basic introduction
Company profile
STRENGTHS
OPPORTUNITIES
WAKNESSES

5. Basic INTRODUCTION
HUL is the market leader in Indian consumer
product.
In 2007 HUL was rated as most respected company
in India for the past 25 year by business world.
It has over 35 brands.
It has the largest number of brands in the most
trusted brand lists.
The company has the distribution channel of 6.3
million outlets.

7. COMPANY PROFILE
Formed in 1933 as Lever Brothers ltd. In 1956 it is renamed
as HINDUSTAN LEVER LTD. Through the merger with
HINDUSTAN VANASPATI MFG. CO. LTD. and UNITED TRADERS
LTD.
Sales : Rs. 13,718 crores
Market capitalization: $6,660 million
Equity share: 51.55%
The company was renamed in 2007 to HINDUSTAN
UNILEVER LTD
Category: 20 companies in home & personal care and food
& beverages.

8. STRENGTHS
R&D and Market strategy
Largest exporter of the country
HUL is a part of the Unilever group, hence strong
brand equity and name.
Strong distribution network.
Market capitalization of Rs.110421.76(crores)
Project SHAKTI-creating brand awareness in rural
areas.
Part of CSR
Efficient man power:15000 employees,1400
managers.

9. OPPORTUNITIES
Tap rural markets and increase penetration in urban
areas
Mergers and acquisitions
New brand segments: medicines etc.
Diversification
Expansion of horizon outside Asia.

10. WEAKNESSES
Stiff competition with domestic and international
brands.
Inability to transform its strategies at right time.
Lacked the ability to call shots and power pricing.
HUL is continuously loosing its market share due to
presence of other strong FMCG brands.