2. Course Overview
After attending this course, students will gain awareness of entrepreneurial
innovation sources, structures and dynamics.
Students will develop individual and group skills for generating innovative
ideas and find ways to apply these ideas to address current issues and
problems in different industries.
This course provides a complete summary of the process, challenge, and
issues associated with funding and financing a new company and a venture
capital in India.
The course is projected to give students a better knowledge and
understanding of how to start and build new firm, how a company can be
financed, and how to deal with business ventures
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4. Learning Objectives
One of the main objective of this course is to provide an understanding and
knowledge about entrepreneurship, creativity and modernization and how
they can be applied to present-day issues in various industries and markets.
Specific objectives include providing students with the following:
• Students will possess a solid understanding about business and management
and they will be able to execute this knowledge into practice.
• Students will be able to think decisively
• Students will learn about the importance of business environment and social
responsibility.
• Students will be the effective communicators.
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5. Course Duration: 7 Weeks
Study Hours: 3 to 4 hours per week
Medium of the Course: English
Credit per Course: 6 Credits
Teaching Methodology: Video Lectures/PowerPoint
presentations/Instant feedback quiz
Study Material: Handouts
Assessment: Online Multiple choice exam, assignments, capstone
project
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7. Week I
• Introduction to Entrepreneurship:
Types of Entrepreneurship,
Classification of Business,
Definitions of Entrepreneurship
• Entrepreneur:
Entrepreneurial process,
Entrepreneurship and the role of innovations,
Is the Entrepreneur an innovator or an organizer?
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8. Week II
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• New Ventures & Business Plans: New Ventures & Business Plans, Advantages,
Disadvantages of business plans; Life cycle of business
• Business Opportunity Identification
• SWOT analysis
• Risk analysis
• Buying an established business-Advantages and Disadvantages;
• Buying a Franchise- Advantages and Disadvantages;
• Building a network Sales Business-Advantages and Disadvantages
• Entrepreneurial Legal Requirements
10. Week III
• An Introductory Framework of Small Scale Industry : Concept & Definitions;
Nature & Characteristics; Relation between small & large units; Scope & types
of small business; Rationale of small business; Objectives of small business;
Problems of small scale industries; Growth of small scale sector of India
• Characteristics & Role of Small Business-Characteristics of business and an
industry;Where is the money?Where to locate?; The product
• Classification of small industries , Training for small Business
• Sources of Financing: Debt and Equity; Planning for Capital Requirements;
Equity Capital vs. Debt Capital
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11. Week IV
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Establishing a Small Enterprise: The setting up process, Project
Identification, Selection of the project, Project Formulation, Assessment of
Project Feasibility, Market Survey, Investment / Risk Analysis
Reasons for Failure
Women Entrepreneurs: Emerging trends in the growth of Women
Entrepreneurship in India , Important Schemes to encourage women
entrepreneurship
12. Week V
Institutional Assistance for small scale industries in India
Central Government: SSI Board; Small Industries Development
Organization (SIDO); Small Industries Service institute (SISI); Product –
cum – Process Development Centres (PPDC); Regional Training Centres
(RTCs); Central Footwear Testing Institute; National Institute of Small
Industries Extension & Training (NISIET); National Institute for
Entrepreneurship & Small Business Development (NIESBUD); National
Small Industries Corporation Ltd. (NSIC)
State Government: Directorate of Industries; District Industries Centre;
State Financial Corporations (SPCs); State Industrial Development
Corporation / State Industrial Investment; Corporation (SIDC / SIIC); State
Small Industries Development Corporation (SSIDC)
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13. Other Agencies: Housing & Urban Development Corporation (HUDCO);
Institute for Design of Electrical Measuring Instruments (IDEMI); Technical
Consultancy Organization (TCO); Non-Governmental Organization (NGO);
Khadi & Village Industries Commission (KVIC); Entrepreneurship
Development Institute of India (EDII)
Financial Institutions: Small Industries Development Bank of India (SIDBI);
Commercial Banks; Regional Rural Banks; Co-operative Banks; National
Bank for Agriculture & Rural Development (NABARD)
Industry Associations: Federation of Association of small scale industries
(FASSI); Confederation of Indian Industry; Federation of Indian Chamber of
commerce & Industry (FICCI); Associated Chamber of Commerce &
Industries in India (ASSOCHAM); World Association of small & medium
Enterprises (WASME); Consortium of women entrepreneurs in India
(CWEI); Central Government Stores Purchase Programme (GSPP); Scheme
for Participation in International Trade Fairs; Scheme for Market
Development Assistance for SSI Exporters (SSI – MDA)
Wholesaler and retailer as an Entrepreneur
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14. Week VI Week VII
Assessment Submission of Capstone Project
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