Automobile industry is well known for being forward of turn in almost every field This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015

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Impact Of Digital Marketing On
Automobile Industry By OmnePresent

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Introduction
● Automobile industry is well known for
being forward of turn in almost every field
● This sector is acknowledged for its
newness, for using science to motivate
technology, for examining unique concept
to shape things in a better way
● Still when it comes to digital marketing,
automotive industry needs to work more
to continue or increase their market share
in 2015

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Importance Of Digital Marketing in Automobile Industry
● In the country like UK where there is
ample majority of automobile industry
digital marketing gives chance to reach
a huge audiences
● Especially with the product like car
where big investment is involved
customers start enquiring much before
they actually reach showroom
● Probable customers are familiar with
what they will get usually from the time
when they have thought of purchasing
it
● They notice cars driven by their mate
and companion and have knowledge of
brands from its publicity

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● Although it is pre-showroom stage of
customer automobile journey, that many
company oversight
● Despite TV advertising helps to raise the
brand and product alertness ,existing and
probable are discussing through social
media and review sites but the companies
are not there to respond them
● On contrary automobile companies are
supporting customers to conclude without
putting in efforts
● As the UK market has recovered from
recession and customers are showing
interest in market ,the automobile must
join the conversation of making digital
marketing an essential part of the
automotive marketing mix

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Who Has Impressive Proposal For This Field?
● The automobile industry does not realize the
urgency to shift,this is noticeable through
some of the actions we visualize today
● Audi introduced Audi City virtual showroom in
London and Beijing in 2012, presenting
customers the advantage vision life-size
portrayal on wall size screen
● Also company shared the idea that by 2020
they are planning to raise 20 virtual
showroom which gives an idea of diversion
from traditional showroom
● Another hint is Nissan’s Brand Centre at the
O2 planted as ‘demo centre’, this step
attracted customers to look, analyse and talk
to expert staffs about the cars in more calm
surrounding

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● Here the target is not to make customer
assume that the they are selling product
rather emphasis is given on providing
information
● For time being these companies are
saying that they cannot depend on
traditional market, perfect digital explorer
is yet to come up
● Rather than vast and costly campaign at
this level the industry needs to
concentrate on keys to present good
quality content and providing it to areas
where customers are online at present
● It is regarding answering customer
queries,remarking customer stories and
presenting brand through digital marketing

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Digital Marketing Elements For Automobile Industry
● Right now automobile industry might
be doing lot of correction to raise
digital marketing
● Here are some hints for automobile
industry profit:-
★ Recognize your audience:-
❏ Important part of successful
digital marketing
❏ Should put in time identifying
their customers
❏ See the instance of Vauxhall’s
Corsa advert to see the how car
adverts are now a days
emphasizing behaviour of car

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❏ By investing time to inquire about the
audience, automobile industry will
better know about online performance
and their lifestyle preference
❏ This will facilitate marketers to resolve
which digital marketing method and
social platform is to be practiced
★ Generate impressive content:-
❏ Although the companies are
communicating about the technical
advantage of digital marketing, there
are minute points to attract customers
prior to their requirement of car

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❏ For instance, if we search on Google
“save money on petrol” we will get
numerous site related to petrol
stations and money saving
❏ This give automobile industry to reply
through blogs how hybrid vehicles
give advantage to conserve petrol
and also tips to better driving style to
save fuel
❏ If we Google “buying a new car” we
get more information about
insurance companies, newspaper
and comparison sites rather than car
manufacturers

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❏ While the automobile industry are
bidding for the term through Paid
Search (PPC) but they are unable to
do it in a required form
❏ For high rank companies need to
generate rich content-blog post
having information on how to drive,
tips for drivers to decrease
consumption of fuel, graphics to
show working of fuel, etc
❏ Great content is a big break for
automobile industry moreover proper
knowledge of SEO helps to improve
the ranking

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★ Be there on significant social media:-
❏ There are various click areas for
automobile throughout social media
❏ For instance Facebook is a focal point
of various discussion, here people talk
about their preference they make, and
what they will consider before big buy
❏ Twitter is a hub to talk about
advantages and disadvantages of most
vehicles
❏ Pinterest is well known as an
inspirational brand, here we put the
images of desired things which could
not be overlooked throughout customer
journey

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❏ Also LinkedIn, in general is
recognized as business network, is
important as people look for
business car and commercial vehicle
opinion
❏ The automobile industry should
come above in social media
❏ Not only presence but also involving
customers is very important
● These tips will have great influence
on automobile industry digital
marketing.

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Conclusion
● There is lack of presence of
automobile industry on sites and
social media
● Digital marketing plays a very
important role in attracting those who
are willing to buy vehicle now or in
near future
● Digital marketing helps knowing your
audience, through great content and
by being present on important social
media.

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