This document discusses the evolution of user experience (UX) at SAP, the world's third largest software company. It describes SAP's efforts to harmonize and improve UX through three phases: initially harmonizing a global distributed UX team, then innovating with new UI models for different devices and trends, and most recently changing market perception by focusing on renewing key scenarios and enabling customer-grade UX for new applications. The current approach centers on frameworks, tools, and empowering product owners to prioritize excellent UX.

1. [The UX of Enterprise Software]

2. Must enterprise UX look like this?

3. About:
The world leader in
enterprise applications
the world’s 3rd largest
software manufacturer.
65,500 employees
Started 41 years ago

4. SERVICES
CONSUMER
INDUSTRIES
TRADING
INDUSTRIES
FINANCIAL
SERVICES
PROCESS
MANUFACTURING
DISCRETE
MANUFACTURING
PUBLIC
SERVICES
Customer Segments

5. User’s Feedback

6. The Problem…
SAP GUI: HR Management SAP GUI: Travel Expense

7. UX@SAP
Phase I – Harmonization
2005-2008

8. Galway,
Ireland
Walldorf,
Germany
Bangalore,
India
Ra‘ananna,
Israel
Shanghai,
China
Palo Alto,
USA
From a Global Distributed Individuals

9. Into a Unified Team

10. Program
Office
Tools &
Technology
Services:
Visual Design
Research
Training
Applications
Guidelines
Methods
UX
SAP UX Structure

11. 1 MethodMethods

12. UCD Activities in SAP Global Events

13. Usability Labs
Walldorf
BangalorePalo Alto
Shanghai

14. User Research

15. Guidelines
Development and Modeling ToolsApplications

16. Visual Design

17. UI Patterns
Floorplan
Pattern Pattern
Pattern
Element
Pattern
Element
Pattern
Element
ControlControlControlControl
GAF OIF QAF TFOWL

18. UI Pattern Example

20. Designing in a “Harmonized UX”
Environment

21. New Trends Appear
Social Mobile Cloud
SustainabilityGamificationBig Data

22. UX @ SAP
Phase II – Innovation
2008-2011

23. 3 UI Models
Professional Casual Mobile

24. Casual UI
SAP Cloud for Sales
Casual and social experience for sales professionals

25. Casual UI
SAP Cloud for Travel
Manage business travel everywhere anytime

26. Mobile UI
Customer Insights
Flipboard inspired magazine-like UI with beautiful data visualization

27. So, did we change market perception
about SAP UX?

28. Not Really…

29. Why?
1. Old SAP GUI Screens
2.SAP Ecosystem

30. UX@SAP
Phase III – Change the Perception
2012-Present

31. SAP GUI defines customer perception of SAP usability

32. Our biggest opportunity for improving the existing SAP user experience
Number of Use Scenarios

33. SAP’s UX approach
Time
New
RENEW
ENABLE
NEW
NumberofuseScenarios

34. Consumer-grade UX for NEW applications
SAP Customer Financial Fact Sheet SAP Financials OnDemand

35. Example: Leave Request
RENEW the most widely-used top scenarios
Fiori

36. ENABLE customers to improve specific value
scenarios (example: SAP Screen Personas)
AfterBefore

37. UI frameworks
UI5 – HTML5 based controls library

38. SAP Cloud Portal
UI Tools

39. Creative Workplace - SAP Apphouse

40. SAP is fully committed to an amazing UX
Board
Commitment
UX Responsibility
with All Product Owners
Design Thinking
User-Centered Design
LEAN
SAP Design Guild
experience.sap.com
Organization
Individual
Empowerment
UX
Communities
User-centric
Processes
Strategy
Central UX Team

41. © 2013 SAP AG. All rights reserved.
Learn more at http://experience.sap.com