1. London Magento User
Group
Analytics & reporting talk
Wedo
Gareth | @oneafrikan

2. Wedo == pivoted from
service to retail business.

3. Dashboards for key metrics

4. Watch dashboards all the time
• Geckoboard for site specific stats
• GA for aggregated data
• Get them up on a screen / monitor to watch
performance

5. User behaviour

6. User behavior is important
• User path
• Anecdotal, but still very useful
• Realtime means faster reaction time

7. Google Analytics

8. Tame the beast
• Too much data, pick what works for you
• Have found weekly / monthly snaps are better
• Look for key decision points:
– Mobile?
– Browser type?
– Conversion funnel?
– Best time of day?