What is the GSMA OneAPI Gateway? A platform allowing application developers to access the SMS, Location and Billing APIs. - Connects the 3 major Canadian carriers (Rogers, Bell, TELUS) with OneAPI and access to 93% of Canadian mobile subscribers. - A single implementation of your app works across all carriers - better services for less work

1. GSMA OneAPI Gateway
It's a Cross Carrier play
Here's where APIs get really exciting!
Confidential 1

2. Introductions
 Caroline Lewko, WIP
 Pauline Chay, GSMA
 George Ranallo, TNS
 Margaret Tham, TELUS
 Chris Mitchell, TELUS
 David O‟Neill, Viafo / WIP DEA
 Bill Lee, WIP DEA
 Thanks to DigiBC, Wavefront, Fasken Martineau
Confidential 2

3. GSMA OneAPI Gateway
 Mobile App Trends
 What is OneAPI?
 What is GSMA OneAPI Gateway?
 Who are the players?
 How does OneAPI help Developers?
 What are the possibilities and use Cases?
 Find out more
– Business Track
– Technical Track
– Or Go straight to: http://oneapi-gw.gsma.com/
Confidential 3

4. Confidential 4

5. Smartphone Penetration
with the Three Main Canadian Carriers
BELL Rogers TELUS
52% 60% 56%
Source: 2012 Q1 reports - TELUS
Confidential 5

6. What do People do with their phones?
Telephony (27 min)
Mail (7 min)
Web (10 min)
Other!
Maps, games, social
(40 min!)
Source: KPCB Top Mobile Internet Trends Report
Confidential 6

7. OS breakdown by smartphone (US):
42% Android
IOS
27%
22% BlackBerry
Microsoft
6%
1
Source: ComScore, July 2011
Confidential 7

8. How do Canadians discover mobile content?
50
40
30
45
20
18 17 20
10
0
Percentage
Short Code App Stores Carriers Direct
Confidential 8

9. APIs are Everywhere.
Content, Device, Network.......
Confidential 9
http://www.flickr.com/photos/krazydad/4118180/sizes/z/in/photostream/

10. Mobile is going web
Confidential 10

11. Big Data and the Cloud are huge!
Confidential 11

12. One too many = fragmentation
Confidential 12

13. We need solutions to
simplify development.
Confidential 13

14. Just Launched – GSMA OneAPI Gateway
Confidential 14

15. First in Canada!
Confidential 15

16. What is OneAPI?
 What? A set of open network APIs (OneAPI) that can be
supported across different mobile carriers and an agreed
standard for network APIs
 Why? To allow developers to access valuable carrier
services in consistent fashion
 How? Lightweight REST based APIs aimed at easily
application integration
Confidential 16

17. What is GSMA OneAPI Gateway?
 A platform allowing application developers to access the SMS,
Location and Billing APIs.
 Connects the 3 major Canadian carriers (Rogers, Bell, TELUS)
with OneAPI and access to 93% of Canadian mobile subscribers.
 A single implementation of your app works across all carriers -
better services for less work
Confidential 17

18. Who is involved
Canadian operators
.....And more to come
& YOU!
Developers, Brands,
Web designers, Enterprises....
Confidential 18

19. GSMA OneAPI Gateway Architecture
Developer
Community
Standardized APIs
Confidential 19

20. So what can you really
do with it?
Confidential 20

21. Did you ever wonder why Americans
can only text to an AT&T #?
(only 32% of the US market)
Confidential 21

22. With the OneAPI Gateway you can
reach 93% of the Canadian market!
Confidential 22

23. How to get Lost.
Ever try to get a GPS fix downtown
Confidential
Vancouver? 23
http://peterfalkner.photoshelter.com/image/I0000oVkyzXDgSCg

24. How to get found! Network Location API
Better accuracy, cluster phones,
nicer on batteries, in building, back end processing
Confidential 24

25. Collectslide
Billing payment on the Carrier bill
Billing that you control.
Confidential 25

26. OneAPI
ONE contract
with GSMA
Confidential 26

27. The possibilities when you only
have to work with one piece of
Confidential
paper!
27

28. Direct Carrier billing implement fast and easy
– Enhance the user experience with interactive OneAPI services
– Simplify the purchase flow and increase sales conversion
– Leverage the carrier for billing and collection
– Higher conversions
Confidential
1) Click to purchase 28
2) Opt-in & receipt via SMS 3) Charge to mobile phone

29. Ready to get started?
http://oneapi-gw.gsma.com
Deep Dive Break outs
1. Business and marketing – Stay in this room
2. Technical Session with Developer Evangelists
(Bill Lee and David O‟Neill) –
Confidential 29

30. USE CASES
Confidential 30

31. Use Cases
The GSMA OneAPI Gateway has
been in operation since May 2012.
Live applications from a base of 300
developers were demonstrated at
MWC‟12.
Confidential 31

32. WiniCabs
Payment
SMS
WINICabs
WINICabs locates and routes the call of the Location
customer directly to the closest available taxi
using location, SMS and mobile payment
features of the OneAPI platform. Operational in
Dublin in January 2012
Application Gateway Carrier
www.winicabs.com
Confidential 32

33. VIAFO
Payment
SMS
HTML5 “Magazine” App Location
Cross platform application driven from the cloud.
Premium content delivered to the user and billed to
their phone, made available for download through
push and multiple ways of interacting and launching
content Application Gateway Carrier
www.viafo.com
Confidential 33

34. MobiSolutions
Payment
MobiKid SMS
MobiKid locates kids via their phone. It
works with any phone, features including Location
call control (panic call), messaging (phone
number authorization, sms filter) and social
networking (integrated with Facebook, etc).
Application Gateway Carrier
www.mobisolutions.com/en
Confidential 34

35. TeleMessage
Messaging Gateway
The TeleMessage Messaging Gateway includes various
interfaces for content providers, enterprises and
Facebook Developers to send out messages (mainly
SMS/MMS but also Voice, Fax and email) to customers
and employees and locates a device on a map
Application Gateway Carrier
www.telemessage.com
Confidential 35

36. Codeeta
Payment
Codeeta SMS
An online service that supports creation of
web modules for integration into programs
e.g. ecommerce and marketing Location
(Forms, payments, content). This in turn
allows their customers to drive their
business online.
Application Gateway Carrier
www.codeeta.com
Confidential 36

37. Sign up now
http://oneapi-gw.gsma.com
 Open registration process with standard terms and conditions for
all developers
 After registering, immediately start testing your applications using
the limited live test environment/Sandbox
 Free credits to test your application with SMS and Location APIs
with up to three test numbers or Payment services can be tested
using the Sandbox environment.
 When you are ready to go live, select „Promote to Production‟ to
submit your application for approval by the carriers for live access.
Confidential 37

38. Qs
 Where do App Stores fit in this?
 Stats of web apps/html5 –
 Do you offer discoverability?
 What kind of mashups are possible?
 How long will approvals take?
 Which APIs will open next / next in Roadmap?
 What is the best way for aggregators to benefit / additional services can be
offered?
 What are conversion rates?
 How does the billing API fit with other billing options?
 Where does WAC fit?
 How does testing work?
 How long does it take to launch a service on OneAPI? Go to market
timeline
 What‟s next after Canada?
Confidential 38