The oneforty Twitter for Business Benchmark Report helps businesses understand the performance of their Twitter presence and that of their competitors as well as advice on how to improve and diversify their activities including tools to make the most of their time and investment.

1.
Twitter
for
Business
Benchmark
Report
Description:
The
oneforty
Twitter
for
Business
Benchmark
Report
helps
businesses
understand
the
performance
of
their
Twitter
presence
and
that
of
their
competitors
as
well
as
advice
on
how
to
improve
and
diversify
their
activities
including
tools
to
make
the
most
of
their
time
and
investment.
Brand
Analysis
Your
target
brand’s
presence
and
performance
on
Twitter
is
evaluated.
1)
Reach
of
Tweets
-­‐
How
wide
of
an
audience
are
you
reaching?
-­‐
How
many
users
saw
your
message
and
how
many
times
did
they
see
it?
2)
Engagement
Metrics
-­‐
How
many
people
are
communicating
with
your
brand?
-­‐
What’s
being
said?
Are
you
missing
any
of
it?
3)
Influencer
Metrics
-­‐
Are
you
engaging
the
most
influential
people
talking
about
your
brand?
-­‐
Are
you
engaging
the
most
influential
people
in
your
industry?
-­‐
How
influential
are
you,
your
brand
and
your
social
media
staff?
4)
Sentiment
-­‐
What
is
the
overall
sentiment
of
your
brand
and
accounts
on
Twitter?
-­‐
Are
there
key
areas
of
success
or
failure?
5)
Click
Rates
-­‐
How
well
is
your
shared
content
being
consumed?
-­‐
Are
you
tweeting
or
sharing
at
the
optimal
time?
6)
Current
Tool
Usage
Evaluation
-­‐
Are
you
maximizing
your
effectiveness
and
efficiency
on
Twitter?
-­‐
Learn
more
about
the
capabilities
of
your
tools
and
alternatives.
Competitive
Analysis:
For
up
to
3
competitor
accounts,
see
how
they
compare
to
you
in
the
previously
measured
categories
and
more:
1)
Reach
of
Tweets
-­‐
How
wide
is
their
audience?
-­‐
How
many
users
saw
their
messages
and
how
many
times
have
they
seen
it?
2)
Engagement
Metrics
-­‐
How
many
people
are
communicating
with
their
brand?
-­‐
What’s
being
said
about
their
brand?
Are
they
engaging?
For
more
information
contact:
sales@oneforty.com

2.
3)
Influencer
Metrics
-­‐
Are
they
engaging
the
most
influential
people
talking
about
their
brand?
-­‐
Are
they
engaging
the
most
influential
people
in
your
industry?
-­‐
How
influential
are
they,
their
brand
and
their
social
media
staff?
4)
Sentiment
-­‐
What
is
the
overall
sentiment
of
their
brand
and
accounts
on
Twitter?
-­‐
Are
there
key
areas
of
success
or
failure?
5)
Share
of
Voice
-­‐
What
proportion
of
the
social
media
conversation
in
your
category
do
you
own
vs.
your
competitors?
6)
Social
Presence
&
Growth
Rates
-­‐
What
is
the
size
of
your
social
accounts
and
those
of
your
competitors?
-­‐
Whose
accounts
are
growing
faster:
you
or
your
competitors?
Action
Plan
&
Recommended
Tools
Specific
goals
are
set
based
on
the
state
of
your
brand
and
position
relative
to
competitors.
Areas
of
weakness
identified
above
are
expanded
upon,
focusing
on
ways
to
improve.
Recommendations
are
focused
on
creating
a
comprehensive
solution
of
tools
and
actions
that
work
together
to
accomplish
the
goals
and
improve
in
the
measured
categories.
Back
End
Data
An
appendix
of
data
used
to
generate
the
report
as
well
as
information
on
tools
used
in
the
report
will
be
included.
For
more
information
contact:
sales@oneforty.com

3.
Packages
Enterprise
Benchmark
Report
• Full
Brand
Analysis
(1
twitter
account)
• Full
Competitive
Analysis
for
3
competitor
accounts
• Full
Action
Plan
and
Recommendations
• Full
data
append
for
all
metrics
and
analysis
• Up
to
2
hours
of
consulting
services
Agency
Benchmark
Package
• 5
benchmark
reports
• 1
client
brand
per
report
(1
Twitter
account)
• 1
Competitor
per
brand
• Up
to
6
metrics
selected
from
brand
or
competitive
set
(same
for
all
reports)
• Tool
recommendations
for
each
brand
• Full
data
append
for
each
report
• White
label
options
available
Basic
Benchmark
Report
• 1
Brand
+
1
Competitor
• 1
Twitter
Account
per
Brand
and
Competitor
• Up
to
6
Metrics
selected
from
metric
set
For
more
information
contact:
sales@oneforty.com