2020 Digital Business Trends Digital Strategy &The Black Wire“How to detangle and transform from the chaos of busy-ness in the digital age”with Doyle Buehler The Black Wire >connects >separates chaos >the live “circuit” Your Digital Challenge in 2020 is to: BE Seen BE Heard BE KNOWN Get your PDF outlining the five core trends that will affect your business in 2020.   You may be surprised at what is coming, but also what is already here and what you have to deal with.  Trends are like glaciers - they don't really care who you are or what you do, or even if you try to move them out of the way - the bottom line is you can't move them, yet they can affect you greatly if you're not tuned into them properly, and understand why they are important. Stop tinkering with your marketing in 2020. Make a positive change forward and find out what you need to know to make everything "click" online. Put your best business forward find out what is most important to tune in to in the coming months, years and new decade. Give yourself the help that you deserve with a complete and comprehensive roadmap for the future of your business. Download now. Form http://digitalmarketingtrends2020.respond.ontraport.net/ Dropbox Prezo https://www.dropbox.com/s/1r8cdb36cd7tz7e/Trends%202020%20Digital%20Strategy%20Doyle%20Buehler%202019%2010.pdf?dl=0 Slideshare https://www.slideshare.net/onekanzuru/digital-transformation-trends-2020-whats-your-digital-strategy-with-doyle-buehler

1. The Black Wire
“How to detangle and transform from the
chaos of busy-ness in the digital age”
Doyle Buehler, MBA
@doylebuehler
2020 Digital Business Trends

2. Which “Black Wire” Is The Longest?
@doylebuehler

3. Isn’t it cool - It’s the greatest time in
history, as we have access to
literally billions of people around the
world.
@doylebuehler

4. It’s also the worst time in history,
because we have access to… literally
billions of other people around the world.
@doylebuehler

5. It’s never been easier to get your ideas out there,
but it’s the hardest time because there is so much
more noise out there
@doylebuehler

6. You're only one
click away from
your competitors.
@doylebuehler

7. Businesses without a
solid digital strategy
will not be able to
breakthrough the
clutter and noise of
what is HERE NOW
and what is coming.
@doylebuehler

8. >Influencers won’t save you - they are fading
>New fans won’t save you – not all fans are buyers nor created “equal”
>Posting won’t save you – there’s no real business
>“Content” alone will not save you – as there is no structure
It’s not always as EASY as it seems.
@doylebuehler

9. These are the “Glaciers”, the Trends of
change for 2020 & Beyond
Trends don’t care if you don’t know about
them…but they continue to sculpt the
economic landscape.
These are not the “tech trends”, as these
change on a never-ending basis – these
are the trends of digital culture and our
relationships with digital and business.
@doylebuehler

10. #1 We are in the age of self-
innovation & creativity.
We all want to be a Picasso,
Steven Spielberg or Lady Gaga
to create our work of art, our
masterpieces for the world to
enjoy.
Your digital has to be a platform for this, to
understand, support and encourage.
@doylebuehler

11. #2 We are in the age of behaviours - it’s beyond data and what data means.
It’s more than just your credit card details. It’s how you react, respond and
seek out what you love online. There are no more clear lines that simply
delineate “personas” or ‘avatars’; we need to focus on the behaviours
Your digital has to understand what your
customer is telling you, and what they are not
telling you.
@doylebuehler

12. #3 We are in the age of Human-ness. No longer
can everything be automated for business. It
simply does not work.
Your digital has to understand, support and
encourage a human-centric approach.
@doylebuehler

13. #4 We Are In The Age Of Reducing
Friction. Anything that slows your audience
down is something that they will avoid. It’s
now, it’s instant.
Your digital has to provide a clear pathway, a
journey that has no obstacles.
@doylebuehler

14. #5 We are in the age of zero trust, and we’re not going to
trust you until you give us a damn good reason.
•>How do you protect my
Privacy
•>How do you create
Permission based
marketing & selling
•>How do you Personalize
the experience that you offer
so it is unique? Your digital has to “step up” and provide what
is expected, without conditions.
@doylebuehler

15. Which “Black Wire” Is The Most Effective &
Productive?
@doylebuehler

16. How Do You Change This…
@doylebuehler

17. …Into This?
@doylebuehler
…With Your Digital Strategy

18. Here’s How
1. Harness & understand
the Trends that are
‘pushing’ & the industry
that is ‘pulling’
2. Build a compelling
strategy that delivers
your unique value
Your Digital Challenge in 2020 is to:
• BE Seen
• BE Heard
• BE KNOWN
@doylebuehler

19. Unleash Your Digital Genius
@doylebuehler
Doyle Buehler
QUESTIONS?
Please Reach Out &
Introduce Yourself
Online

21. *In business for 17+ years
*Built multiple tech/ecomm startups
*Expanded around the world
*Top 40 Fastest Growing Company in
Canada & #1 Fastest in the State
*Agency work with Fortune 100 Co’s
*Run a Global Strategic Digital Consultancy
Get the book
Strategy & Storytelling for
the digital age.
@doylebuehler

22. www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business
Canvases

23. @doylebuehler