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FoundationFoundation
Foundation
DIGITAL STRATEGIC ARCHITECTURE
• What’s the real story of business online?
• Community
• Connections
• Conversions
WHAT’S THE REAL STORY OF BUSINESS ONLINE?
@DOYLEBUEHLERwww.TheDigitalDelusion.com
Conversations +
Community +
Connections =
Conversions
My Brand Value
Foundation
My Community Value
Foundation
My Product &
Content Foundation
“The fundamental value I’m
delivering to my audience is…”
“My customer & audience is
about…”
“My transaction/flow is…”
Foundation Summary

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Digital Strategic Architecture Branding framework Foundation

  • 2. • What’s the real story of business online? • Community • Connections • Conversions WHAT’S THE REAL STORY OF BUSINESS ONLINE? @DOYLEBUEHLERwww.TheDigitalDelusion.com Conversations + Community + Connections = Conversions
  • 3. My Brand Value Foundation My Community Value Foundation My Product & Content Foundation “The fundamental value I’m delivering to my audience is…” “My customer & audience is about…” “My transaction/flow is…” Foundation Summary