Doyle Buehler is a premier internet consultant; the idea merchant of the new wave of internet marketing. Yes, this includes the skills with all of the acronyms out there - all aspects of internet marketing can be done and completed to a high level of effectiveness. Search Engine Optimisation SEO, Search Engine Marketing SEM, Social Media Marketing SMM, Pay Per Click PPC...

1. Doyle Buehler, MBA
Internet Optimisation Development
1. Background
2. Companies
3. Previous Internet Marketing Work
4. Current Internet Marketing Work
5. Strategic Insights
6. Role Successes

2. Background
Started technical career in aerospace engineering
Began MBA in 2000
Launched first start up in 2002 - Imbibo
Launched second start-up in 2005 - Mytego
Doyle Buehler - Career Analysis & Overview

3. Imbibo - Intro
Developed company after identifying 3 primary trends in the
consumer marketplace - personalisation, entertainment and
instant gratification.
Developed range of consumer products that embraced this
concept.
Developed and patented “skins” or printable vinyl coverings for
portable electronics (US Patent 7,529,364).
Franchised system across Canada & USA.
Began foray online with “creative system” in 2004.
Doyle Buehler - Career Analysis & Overview

4. Mytego - Intro
Formed in 2005; licensed concept from Imbibo related to
custom “skins”.
Developed first online creative web designer for skins in 2005.
Licensed web technology and mass-customization production
system around the world - Winnipeg, Paris, Melbourne.
34th Fastest growing company in Canada (2008); Fastest
growing Company Manitoba State (2009)
Doyle Buehler - Career Analysis & Overview

5. Previous Internet Marketing Work
Online marketing major focus of company and work since 2005.
Search Engine Optimisation for main websites.
HTML editing, landing pages
Headings, Tags, titles
Alt text
Links & linkbacks
Text based content management and updates
Address keywords
CMS
Search Engine Marketing of all business concepts.
Pay Per Click - Google, Facebook
Google Analytics
Press releases & Blog writing
Affiliate Marketing
Photo linking
Social Media Involvement
Facebook Fan pages
Myspace
Youtube videos
Link sharing
Twitter accounts
Doyle Buehler - Career Analysis & Overview

6. Current Internet Marketing
Work 5 Business related blogs, and growing
Regular writer for Technorati and Business Insider
Multiple Facebook fan pages
Developing Mobile optimised websites & mobile marketing
Adsense Accounts
Email Campaigns
5 Twitter Profiles, and growing
Multiple Social Networks
Facebook
Google+
Linkedin
Klout
PeerIndex
eLinked
Doyle Buehler - Career Analysis & Overview Myspace

7. Strategic Insights with Internet Marketing
Based on THREE primary Objectives:
Content
Ideas and information count - must be related, cohesive and
comprehensive.
Technology
Enables engagement - provides the tools and methods for
ongoing initiation and contact of customer base.
Management
View, collate, act on data and information - measure and
improve the methods of engagement.
Doyle Buehler - Career Analysis & Overview

8. Role Successes
Engage - Measure - Correct - Enable
1. Understand needs and expectations of clients.
2. Document complete processes.
3. Develop a specific strategy for each client based on their
desires, motivations and budget.
4. Utilise the strategy through implementation of various specific
tactics and roadmaps.
5. Measure the levels of success and failure; correct and grow
developments.
Doyle Buehler - Career Analysis & Overview

9. The Start of Something
Innovative...
Doyle Buehler
doylebuehler@gmail.com
+61 413 106 880
Doyle Buehler - Career Analysis & Overview