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Welcome to:
Hello, My Name is…
•Business Entrepreneur since 2002
•MBA (2002, Leadership)
•2 start-up businesses in the online ecommerce
consumer market; fastest growing company in Canada;
Canadian Innovation Award, multiple US patents.
•Educator – teach Commerce, Business Planning &
Entrepreneurship
•Providing Coaching, Management & Consulting to
businesses
•Considerable time working on the “inside” of
Marketing Agencies, along with major Fortune 500
clients, putting the pieces together.
Doyle Buehler
What Exactly is Happening
to Your Online Business?
• Overwhelmed?
• Confused?
• Misinformed?
• Mislead?
• Irrelevant?
• Stagnating?
• Dead Leads?
• No Engagement?
• No Clarity
• Stalled Profits?
• Losing Money?
Are you able to use all
of them effectively,
simultaneously?
What Elements
are You Using
In Your
Business?
The Challenges
Facing Your
Business
What Exactly Is The
Digital Delusion?
• The over-riding belief that what you are doing
is correct and working, and that if you just
continue a little bit longer…
• That the “gurus” and “experts” will lead the
way to the promised land…
The Good & The
BAD
• Bad Design
• Bad Strategy
• Bad Integration
• Bad Advice
• Bad Knowledge-base
What Every Business Leader Needs To
Know:
“How do I leverage my business
effectively to overcome the clutter of
online information, the overwhelming
technology, and the social media hype,
so that I can increase sales, promote
loyalty and build a successful online
presence with my business?”
Guru-speak & buzz
words get results.1#
Digital
Delusion
2
Social Media &
Facebook are
Strategies.
#
Digital
Delusion
3 Online works in
Isolation.
#
Digital
Delusion
4
Advertising is dead
and ineffective
online.
#
Digital
Delusion
5
I don’t need a sales
funnel for Return
On Investment
(ROI).
#
Digital
Delusion
6
Online is “easy”;
just write a good
story.
#
Digital
Delusion
7
Customers will
always be able to
find me.
#
Digital
Delusion
The 7 Day
Online
Empire
Project
Framework
Begin NOW in
working towards an
effective solution to
become the leader in
your industry.
Stay Organised as you grow
your business.
Reduce the Clutter and
Confusion.
Build your Relevance.
Simplify.
The Digital Delusion
Manifesto
“There has never been a better time to own your future online with
your business. The success of you and your business is ONLY about
building your knowledge base, using the tools that you have, and
being smart about what you do and how you do it.
Stop wasting time, money and resources on solutions that don’t
provide a clear vision, a clear strategy, and more importantly, a key
way to implement what you have learned.
Stop the self-perpetuation of the things that are wrong with the online
world. Refuse to be segregated or preached to. Build your Online
Empire.
Become the Master of your Digital Domain. Now is the time to
Dominate these Digital Delusions.”
Entrepreneur Online
Lab
Where Do I Find It?
Link to Entrepreneur Online Lab http://bit.ly/16ycDGU
What Are the
Goals?
• Give you a new set of tools
• Challenge Your Assumptions of Online Business
• Test things out in the safety of your computer
• Learn what is working and what may not be
working
• Create some new opportunities for you and your
business
• Maximise Online
What Does the
Entrepreneur Online
Lab Look Like?
• 23 Days
• 4 Webinars
• Multiple Exercises
• Daily Insights
• Daily Emails with link to the activities
What Do I Need To
Do?
• Spend 5 Minutes a Day on changing what you know by
COMPLETING the exercise of the day (3 Questions)
• Comment and complete the questions on the site links
• Be accountable to your business – stick with it!
• Provide FEEDBACK to others on the posts
• EXPERIMENT with your business and your
assumptions!
What To Do Next?
1. Watch you email each day for the link to the
questions for you.
2. If you haven’t registered yet, go to:
http://bit.ly/16ycDGU
Thank you!
Please contact me with any further questions:
Doyle Buehler
+61 (0) 413 106 880
doyle@theDigitalDelusion.com

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Entrepreneur Online Lab Challenge 2013 10 10

  • 2. Hello, My Name is… •Business Entrepreneur since 2002 •MBA (2002, Leadership) •2 start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents. •Educator – teach Commerce, Business Planning & Entrepreneurship •Providing Coaching, Management & Consulting to businesses •Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together. Doyle Buehler
  • 3. What Exactly is Happening to Your Online Business? • Overwhelmed? • Confused? • Misinformed? • Mislead? • Irrelevant? • Stagnating? • Dead Leads? • No Engagement? • No Clarity • Stalled Profits? • Losing Money?
  • 4. Are you able to use all of them effectively, simultaneously? What Elements are You Using In Your Business?
  • 6. What Exactly Is The Digital Delusion? • The over-riding belief that what you are doing is correct and working, and that if you just continue a little bit longer… • That the “gurus” and “experts” will lead the way to the promised land…
  • 7. The Good & The BAD • Bad Design • Bad Strategy • Bad Integration • Bad Advice • Bad Knowledge-base What Every Business Leader Needs To Know: “How do I leverage my business effectively to overcome the clutter of online information, the overwhelming technology, and the social media hype, so that I can increase sales, promote loyalty and build a successful online presence with my business?”
  • 8. Guru-speak & buzz words get results.1# Digital Delusion
  • 9. 2 Social Media & Facebook are Strategies. # Digital Delusion
  • 10. 3 Online works in Isolation. # Digital Delusion
  • 11. 4 Advertising is dead and ineffective online. # Digital Delusion
  • 12. 5 I don’t need a sales funnel for Return On Investment (ROI). # Digital Delusion
  • 13. 6 Online is “easy”; just write a good story. # Digital Delusion
  • 14. 7 Customers will always be able to find me. # Digital Delusion
  • 15. The 7 Day Online Empire Project Framework Begin NOW in working towards an effective solution to become the leader in your industry. Stay Organised as you grow your business. Reduce the Clutter and Confusion. Build your Relevance. Simplify.
  • 16. The Digital Delusion Manifesto “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Build your Online Empire. Become the Master of your Digital Domain. Now is the time to Dominate these Digital Delusions.”
  • 18. Where Do I Find It? Link to Entrepreneur Online Lab http://bit.ly/16ycDGU
  • 19. What Are the Goals? • Give you a new set of tools • Challenge Your Assumptions of Online Business • Test things out in the safety of your computer • Learn what is working and what may not be working • Create some new opportunities for you and your business • Maximise Online
  • 20. What Does the Entrepreneur Online Lab Look Like? • 23 Days • 4 Webinars • Multiple Exercises • Daily Insights • Daily Emails with link to the activities
  • 21. What Do I Need To Do? • Spend 5 Minutes a Day on changing what you know by COMPLETING the exercise of the day (3 Questions) • Comment and complete the questions on the site links • Be accountable to your business – stick with it! • Provide FEEDBACK to others on the posts • EXPERIMENT with your business and your assumptions!
  • 22. What To Do Next? 1. Watch you email each day for the link to the questions for you. 2. If you haven’t registered yet, go to: http://bit.ly/16ycDGU
  • 23. Thank you! Please contact me with any further questions: Doyle Buehler +61 (0) 413 106 880 doyle@theDigitalDelusion.com