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Phil Gee Goldberg
Phil Gee Goldberg

Presentation at Sefton Chamber of Commerce for Twitter Tuesday event

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Steve Dickson Phil Gee Goldberg & Nick Rees
First Things First See your online presence as one large marketing campaign Run them all in sync for an effective R.O.I
What is Social Media? WIKPEDIA SAYS • Social media marketing refers to the process of gaining website traffic or attention through social media sites. • Increased communication for organisations fosters brand awareness and often, improved customer service. • Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
P.O.S.T • P for PLATFORM Where are my people hanging out? • O for OBJECTIVE What do I hope to achieve? Leads, sales, brand awareness etc? • S for STRATEGY What shall I talk about? How often? Who will do this? • T for TECHNOLOGY What software/gadgets/analytics shall I use?
Which Platform Should I Use?
FACEBOOK Profile, Page or Group? Features Daily posts - topical interesting relevant Check-In Facebook favours images/videos/questions Respond quickly Reviews No more than 25% sales messages Offers About us keywords Events Like suppliers pages Use @ in posts for shares Tabs Sponsored posts Proof read before posting!! 77% of the UK population have an active profile
Facebook Advertising Perfect way to reach your markets precisely. Your business can advertise to your exact audiences based on specific social and geographical information. Age, gender, location, personal interests, job functions etc can all refine targeting. Set your own budgets. From 25p per click. The most targeted traffic money can buy
Facebook
Don’t link to Facebook Brand awareness Use keywords in biography Drive traffic to website Add your website/location Drive traffic to Facebook Add background Breaking news (9-11) Tweet regularly Build momentum & Use trending topics excitement Be generous Mobile friendly Use # to group topic or message Follow followers Use @ to include person in message Sponsored Tweets RT target market to schmooze Don’t RT praise 32% of 15 million UK users use Twitter daily
Twitter Profile
Twitter Connect
Promoted Tweets Only pay per click/follow Set daily budget Target region Target demographic Promote a tweet or your account An ideal way to………….. Grow your presence on Twitter Target existing and potential customers by location and interests Amplify your messages and promotions
Current picture Use keywords in Biography (120) Post from profile or page Add contact details List landing pages for websites Great for search pre meeting List schools and hobbies Get recommendations LION-Add everyone and Answer questions anyone Become an expert Join groups where targets are LAMB-Add people they know Get introduced to 2nd/3rd level Card Munch app Add recommendations Create tags to send up to 50 emails widget to website Respond to people who viewed profile 11 Million Profiles in the UK / 23% of workers
Linked In Profile Business Page
Business Pages and Personal Profiles Features Post to circles Circles Less competition Hangout Follow market influencers Check In Integrate with other Google products Events Hangouts may see the demise of Skype Trending topics Helps with your Google ranking Google Maps Encourage +1 sharing Google reviews Send posts to email addresses Globally No.2 Social Media site. Are you ready??
Google +
It’s a Fun Experience Set up a person or a business It’s Easy to use Set up pin boards It’s About Discovery, Add pins to boards Not Search Add hyperlinks to site Less junk to distract Use blog page to land on Mainly women (63%) Use Pin-It button on Chrome It’s About Interests, Not New analytics Friends Add button to website It Creates Persistent Follow people Content 29% of UK users (2.2m) are in the highest income bracket
Pinterest
Pinterest Search
Other Platforms (or Tactics!)
The Power Of Blogging • Set up a blog on your website Eg: www.yourdomain.com/blog • Post weekly news • Link to and from Social Media • Each page to have unique URL A Blog is like a diary. Post from here and share to your social media sites. SEO - New activity or info on an otherwise static website etc..
Analytics
To End ? • Which platform for You ?

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Chamber1

  • 1. Steve Dickson Phil Gee Goldberg & Nick Rees
  • 2. First Things First See your online presence as one large marketing campaign Run them all in sync for an effective R.O.I
  • 3. What is Social Media? WIKPEDIA SAYS • Social media marketing refers to the process of gaining website traffic or attention through social media sites. • Increased communication for organisations fosters brand awareness and often, improved customer service. • Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
  • 4. P.O.S.T • P for PLATFORM Where are my people hanging out? • O for OBJECTIVE What do I hope to achieve? Leads, sales, brand awareness etc? • S for STRATEGY What shall I talk about? How often? Who will do this? • T for TECHNOLOGY What software/gadgets/analytics shall I use?
  • 6. FACEBOOK Profile, Page or Group? Features Daily posts - topical interesting relevant Check-In Facebook favours images/videos/questions Respond quickly Reviews No more than 25% sales messages Offers About us keywords Events Like suppliers pages Use @ in posts for shares Tabs Sponsored posts Proof read before posting!! 77% of the UK population have an active profile
  • 7. Facebook Advertising Perfect way to reach your markets precisely. Your business can advertise to your exact audiences based on specific social and geographical information. Age, gender, location, personal interests, job functions etc can all refine targeting. Set your own budgets. From 25p per click. The most targeted traffic money can buy
  • 9. Don’t link to Facebook Brand awareness Use keywords in biography Drive traffic to website Add your website/location Drive traffic to Facebook Add background Breaking news (9-11) Tweet regularly Build momentum & Use trending topics excitement Be generous Mobile friendly Use # to group topic or message Follow followers Use @ to include person in message Sponsored Tweets RT target market to schmooze Don’t RT praise 32% of 15 million UK users use Twitter daily
  • 12. Promoted Tweets Only pay per click/follow Set daily budget Target region Target demographic Promote a tweet or your account An ideal way to………….. Grow your presence on Twitter Target existing and potential customers by location and interests Amplify your messages and promotions
  • 13. Current picture Use keywords in Biography (120) Post from profile or page Add contact details List landing pages for websites Great for search pre meeting List schools and hobbies Get recommendations LION-Add everyone and Answer questions anyone Become an expert Join groups where targets are LAMB-Add people they know Get introduced to 2nd/3rd level Card Munch app Add recommendations Create tags to send up to 50 emails widget to website Respond to people who viewed profile 11 Million Profiles in the UK / 23% of workers
  • 14. Linked In Profile Business Page
  • 15. Business Pages and Personal Profiles Features Post to circles Circles Less competition Hangout Follow market influencers Check In Integrate with other Google products Events Hangouts may see the demise of Skype Trending topics Helps with your Google ranking Google Maps Encourage +1 sharing Google reviews Send posts to email addresses Globally No.2 Social Media site. Are you ready??
  • 17. It’s a Fun Experience Set up a person or a business It’s Easy to use Set up pin boards It’s About Discovery, Add pins to boards Not Search Add hyperlinks to site Less junk to distract Use blog page to land on Mainly women (63%) Use Pin-It button on Chrome It’s About Interests, Not New analytics Friends Add button to website It Creates Persistent Follow people Content 29% of UK users (2.2m) are in the highest income bracket
  • 20. Other Platforms (or Tactics!)
  • 21. The Power Of Blogging • Set up a blog on your website Eg: www.yourdomain.com/blog • Post weekly news • Link to and from Social Media • Each page to have unique URL A Blog is like a diary. Post from here and share to your social media sites. SEO - New activity or info on an otherwise static website etc..
  • 23. To End ? • Which platform for You ?