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Content and creativity online

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Paul Bradshaw
Paul Bradshaw

Presentation as part of an MA in Television and Interactive Content at Birmingham City University

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Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Content and creativity online
By next week you should be able to… ,[object Object],[object Object],[object Object]
Golden rules ,[object Object],[object Object],[object Object]
Scoping content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incidental content, incremental content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do something now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BASIC principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO
What do search engines look for? ,[object Object],[object Object],[object Object],[object Object],[object Object]
It all comes back to your audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimisation (SEO): your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Video, audio and Flash ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimisation (SMO) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Once again… ,[object Object],[object Object],[object Object]
Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]

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