Presentation at MEDIANE conference on Media in Europe for Diversity Inclusiveness in Florence, October 2013. See part 1 here: http://www.slideshare.net/onlinejournalist/multiplatform-journalism-the-diversity-gaps-part-1
18. “YouTube accounts for about 65 per
cent of views. "And we see that
growing quite rapidly."”
Grant Bremner,
Future
http://www.journalism.co.uk/news/how-magazine-publishers-are-finding-success-in-online-video/s2/a552656/
Wednesday, 23 October 13
23. Key points:
Nothing is ‘representative’
Imagine the source and use
advanced search
Use online to find offline
Use SEO and SMO to bring
sources to you
Right platform, right time
Wednesday, 23 October 13