Using google analytics to inform usability ux brighton

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Phil Guilfoyle

Tecnología Empresariales

Using Google Analytics to inform Usability - a few quick tips Online Logic Conversion Experts

Using Google Analytics to inform Usability - a few quick tips Analytics is fun – don’t be afraid, Dive In! How can Analytics work with Usability?

Using Google Analytics to inform Usability - a few quick tips UX Design is a top down approach – Analytics is a bottom up approach A Marriage made in heaven!

Using Google Analytics to inform Usability - a few quick tips Key Measurements to inform UX ,[object Object]

Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark - Creating a Custom Report

Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level

Using Google Analytics to inform Usability - a few quick tips Idea 2 – Site Search Find top search terms used and add links into your design and link to relevant content

Using Google Analytics to inform Usability - a few quick tips Idea 3 – Top Content and $ Index – Where do we invest our time and money? $ Index - A measurement of how influential a page is to conversion

Using Google Analytics to inform Usability - a few quick tips Idea 4 – Set Goals Sketch your Goal Funnel *http://jeff.io

Using Google Analytics to inform Usability - a few quick tips Idea 4 – Add Goals to Google Analytics

Using Google Analytics to inform Usability - a few quick tips Idea 4 – Goal Funnel The exit pages inform you where people are spilling out

Using Google Analytics to inform Usability - a few quick tips Use your design skills to work out what’s wrong with the page Idea 4 – Goal Funnel

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Using google analytics to inform usability ux brighton

1. Using Google Analytics to inform Usability - a few quick tips Phil Guilfoyle Director Online Logic – Conversion Experts

2. Using Google Analytics to inform Usability - a few quick tips Online Logic Conversion Experts

3. Using Google Analytics to inform Usability - a few quick tips Online Logic Conversion Experts

4. Using Google Analytics to inform Usability - a few quick tips Analytics is fun – don’t be afraid, Dive In! How can Analytics work with Usability?

5. Using Google Analytics to inform Usability - a few quick tips UX Design is a top down approach – Analytics is a bottom up approach A Marriage made in heaven!

7. Bounce Rates

8. Page Views

9. Pages per Visit

10. ExitsGoals/Events etc

11. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark - Creating a Custom Report

12. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark – Creating a Custom Report

13. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark – Creating a Custom Report

14. Using Google Analytics to inform Usability - a few quick tips Idea 1 - Bench Mark – Creating a Custom Report – Drill down to page level

15. Using Google Analytics to inform Usability - a few quick tips Idea 2 – Site Search Find top search terms used and add links into your design and link to relevant content

16. Using Google Analytics to inform Usability - a few quick tips Idea 3 – Top Content and $ Index – Where do we invest our time and money? $ Index - A measurement of how influential a page is to conversion

17. Using Google Analytics to inform Usability - a few quick tips Idea 4 – Set Goals Sketch your Goal Funnel *http://jeff.io

18. Using Google Analytics to inform Usability - a few quick tips Idea 4 – Add Goals to Google Analytics

19. Using Google Analytics to inform Usability - a few quick tips Idea 4 – Goal Funnel The exit pages inform you where people are spilling out

20. Using Google Analytics to inform Usability - a few quick tips Use your design skills to work out what’s wrong with the page Idea 4 – Goal Funnel

21. Using Google Analytics to inform Usability - a few quick tips Idea 5 – Split test your designs and measure your improvement Will A or B work better?

22. Using Google Analytics to inform Usability - a few quick tips Idea 6 – Finally! The Low hanging fruit! Annotate when your work goes live! Ask you boss for a raise!

23. Using Google Analytics to inform Usability - a few quick tips Check out what devices are being used to access the site! Idea 7 – Bonus Slide!

24. Using Google Analytics to inform Usability - a few quick tips Thank you! Phil Guilfoyle www.onlinelogic.co.uk Twitter @onlinelogic phil@onlinelogic.co.uk

Using google analytics to inform usability ux brighton

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Using google analytics to inform usability ux brighton