Email Marketing: Tools and Strategies - Blue Sky Factory
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Email Marketing: Tools and Strategies Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies. * Greg Cangialosi, CEO, Blue Sky Factory
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Email Marketing: Tools and Strategies - Blue Sky Factory
- 1. Baltimore, Maryland Email Marketing: Tools and Strategies Presenter: Greg Cangialosi, Blue Sky Factory July 12, 2010
- 2. What I do for a living. Blue Sky Factory is both a full & self service ESP. Driving revenue. www.blueskyfactory.com
- 5. Email is the currency of all accounts.
- 7. Is Email Dead? No way!
- 8. Email + Social Media Email is the digital glue of social media.
- 10. THIS IS GOOD NEWS! SO IS THIS!
- 11. The Essentials
- 12. The Essentials
- 13. The Essentials
- 14. The Essentials
- 15. What are you testing?
- 16. The Essentials
- 17. The Essentials
- 18. - Subject Lines - Copy & Creative - Call to Action - Time of Day What variables should you be regularly testing?
- 21. Email + Social: Working Together
- 24. How to integrate email & social (tactical, low-hanging fruit)
- 25. Email >> Social Use your email list to build your social community
- 26. Email >> Social
- 27. Social >> Email Use social media to build your email subscriber base
- 28. Social >> Email
- 31. social sharing
- 32. 71% of email marketers also play a role in managing or performing social marketing, yet… Only 30% of email marketers have enabled social sharing in their campaigns. And 89% of those say it effectively extends the reach of email to new markets. Marketing Sherpa Benchmark
- 35. Image Credit Image Credit
- 36. Social >> Email
- 40. SWYN Stats 10 Blue Sky Factory Clients Travel, retail, publishing, sports, communications, finance, law, software. Last 3 email marketing campaigns (using SWYN): Reach: 17% 42% 48% 1% 7%
- 41. email marketing & social data
- 43. SocialSync
- 44. Power listening – using data
- 45. How to optimize content to encourage sharing
- 46. INCLUDE SWYN
- 49. Subject Line: Connect with us on Facebook, Twitter and more! ASK!
- 50. WHAT’S IN IT FOR ME?
- 56. In Closing…
- 57. The Year of Social Acceleration. TRUST and INFLUENCE within the social web will drive purchasing decisions more than ever.
- 58. Email & social offer the most interactive ways for people to engage your brand. Engagement is the UBER Metric.
- 59. Community + Relationships + Engagement = "SOCIAL MEDIA INTEGRATION” It's ALL about People.
- 60. http://www.blueskyfactory.com/omsdc FREE EMAIL MARKETING EBOOK
- 61. Q&A / Connect Greg Cangialosi President & CEO www.blueskyfactory.com [email_address] @gregcangialosi
Notas del editor
- Extend the reach of your emails By allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media community Include “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you. Pinpoint influential brand ambassadors The more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email database Are your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy. Make your messages more powerful and effective Grow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message. All the cool kids are doing it Don’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.
- This campaign resulted in a 54% increase in fans on Facebook (278 to 428)!