Landing Page Optimization Best Practices "Conversion Ninja Toolbox" Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates. * Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com

1. Landing Page Best Practices Conversion Ninja Toolbox Tim Ash – CEO @tim_ash

2. Our Background

3. Conversion consulting – Online Express Reviews Full-service landing page tests with guarantee State-of-the-art testing technology & tools SiteTuners Overview

4. How You See Your Web Marketing…

5. …Your Visitors’ View

6. Pick The Right Tools

8. Type – In-page Web analytics Key Features Mouse heatmaps Click confetti Link click overlay Conversion Applications Clicking on non-clickable images Behavior changes based on screen-size & traffic source

15. Do they reach the bottom of the page

16. What form fields are commonly left blank

17. Which form fields cause the most delay/confusion

21. Pricing

22. Type – Online Usability Testing Key Features Online test setup – specify task to perform on your site Pre-screened subjects (taught to speak out loud) Very quick results (start getting feedback within 1 hr) Get audio/video recording and text transcript Conversion Applications Observe actual problems that uninterested visitors have Run tests against your benchmark competitor’s sites Get unexpected ideas for problems/testing

24. 5-pack recommended as minimum

29. Pricing Tim Ash – CEO

30. Type – Simulated Visual Attention Tool Key Features Creates “attention heatmaps” of Web pages Works with live and mocked-up designs No actual page visitors required Instant results – just upload an image Conversion Applications Identify visual elements that distract from goals Determine exact amount of emphasis for key elements Improve a landing page design before you publish it

31. Before

32. After

33. Before

34. After

39. +84%

42. MockFlow

43. Google.com/WebsiteOptimizer

44. Kampyle

45. Loop11

46. Install CrazyEgg & ClickTale on critical landing pages Check pages with popular browsers & OSs using CrossBrowserTesting Have 5 users complete your conversion task with UserTesting.com Redesign your page & double check with AttentionWizard Action Plan

47. Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST @tim_ash timash tim.ash1 tim_ash1