How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility - HubSpot

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How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility Content marketing and other online marketing strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this session will guide you on the right path, explaining what strategies and tactics work best and why. * Kipp Bodnar, Inbound Marketing Manager, HubSpot

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Online Marketing Summit Atlanta | July 14, 2010 How to Leverage Blogs to Increase Your Search Engine Visibility Kipp BodnarInbound Marketing ManagerHubSpot @kbodnar32 http://bit.ly/ATLblogging 1

80 Million Searches Per Day Are New Source: Wikipedia

“Links are the Currency of the Social Web”

Grow Google Indexed Pages Median Monthly Leads by Range of Google Indexed Pages ,[object Object],Median Monthly Leads** Indexed Pages in Google – Ranges* *Each range includes an equal number of customers **Includes 3 months of lead data (11/09 – 1/10) 6

Create Enough Blog Content 7 Impact of Blog Size* on Monthly Leads This group does no better than customers without blogs Median Monthly Leads # of Blog Articles Ranges** Sample size: 762 customers. *Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10) **Each range includes article data for approximately 25% of customers.

3 Rules For Compelling Content Image Credit: Ana Santos

Create Content People Aren’t Looking For Yet Photo Credit: Dawn

Perfection Is Failure Photo Credit: Tastybit

Make 95% of Your Content Free Photo Credit: tsmall

Use 5% of Your Best Content To Drive Leads Photo Credit: Kelly Sue

Guide Users With Content and Call To Actions Photo Credit: extranoise

3 Characteristics of a Great Business Blog 7/14/2010 15

7/14/2010 16 Think Like The Best Trade Magazine In Your Industry Photo Credit: TiagøRibeiro

7/14/2010 17 A Blog MUST Be Part Of Your Business Website

7/14/2010 18 Get The Entire Organization Involved Photo Credit: batmoo

7/14/2010 20 Write Guest Posts To Build Links

7/14/2010 21 Blog About Long-Tail Keywords

7/14/2010 22 Websitegrader.com To Optimize On Page SEO

Become Vertically Integrated Publisher You are a vertically integrated publisher

Leads Tripled When CTA Added To Posts 25

Understand Lead and Traffic Segmentation

Segment Your Social Sources Conversion Rates

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How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility - HubSpot

1. Online Marketing Summit Atlanta | July 14, 2010 How to Leverage Blogs to Increase Your Search Engine Visibility Kipp BodnarInbound Marketing ManagerHubSpot @kbodnar32 http://bit.ly/ATLblogging 1

2. 20%

3. 80 Million Searches Per Day Are New Source: Wikipedia

5. “Links are the Currency of the Social Web”

7. Create Enough Blog Content 7 Impact of Blog Size* on Monthly Leads This group does no better than customers without blogs Median Monthly Leads # of Blog Articles Ranges** Sample size: 762 customers. *Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10) **Each range includes article data for approximately 25% of customers.

8. 3 Rules For Compelling Content Image Credit: Ana Santos

9. Create Content People Aren’t Looking For Yet Photo Credit: Dawn

10. Perfection Is Failure Photo Credit: Tastybit

11. Pick A Side Photo Credit: a4gpa

12. Make 95% of Your Content Free Photo Credit: tsmall

13. Use 5% of Your Best Content To Drive Leads Photo Credit: Kelly Sue

14. Guide Users With Content and Call To Actions Photo Credit: extranoise

15. 3 Characteristics of a Great Business Blog 7/14/2010 15

16. 7/14/2010 16 Think Like The Best Trade Magazine In Your Industry Photo Credit: TiagøRibeiro

17. 7/14/2010 17 A Blog MUST Be Part Of Your Business Website

18. 7/14/2010 18 Get The Entire Organization Involved Photo Credit: batmoo

19. 7/14/2010 19 Blogging and Search

20. 7/14/2010 20 Write Guest Posts To Build Links

21. 7/14/2010 21 Blog About Long-Tail Keywords

22. 7/14/2010 22 Websitegrader.com To Optimize On Page SEO

23. 7/14/2010 23 Generating Blog Leads

24. Become Vertically Integrated Publisher You are a vertically integrated publisher

25. Leads Tripled When CTA Added To Posts 25

26. 7/14/2010 26

27. 7/14/2010 27

28. 7/14/2010 28

29. Give Calls-To-Action Context

30. Understand Lead and Traffic Segmentation

31. Segment Your Social Sources Conversion Rates

32. 7/14/2010 32 Final Thought

33. Would You Read It? Photo Credit: moriza

34. ?’s

Notas del editor

Perfect and Late equals failure
You have to Stand For Something
What is the point of all these graphs? Your business should be a vertically integrated publisher.

How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility - HubSpot

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How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility - HubSpot

Notas del editor