Five ways a lawyer can combat a negative online reputation.

1. How Lawyers Can Repair
Their Online Reputation
 For professionals such as a lawyers, what
would happen if your reputation online
was damaged?
Photo by CBP Photograph

2. How Lawyers Can Repair
Their Online Reputation
 Here are some
tips to help you repair or fix your online reputat
for lawyers:
Bad Online Reputation Affects Ability to
Practice

3. How Lawyers Can Repair
Their Online Reputation
 If there is a problem, try and solve it
immediately.
 It probably will not go away.
 It can deteriorate quickly or move up the
first page.
Monitor Your Online Reputation

4. How Lawyers Can Repair
Their Online Reputation
The best way to fix your online reputation:
– Write good information.
– Post frequently.
Create Good Content

5. How Lawyers Can Repair
Their Online Reputation
 Flooding the internet with quality content
will eventually push the negative element
off the first page.
Create Good Content

6. How Lawyers Can Repair
Their Online Reputation
 What to write?
– See what other good things have been
written.
– Make sure that they show up online.
– Think of the major events, conferences,
awards, achievements and past cases.
– Post or write about it.
Create Good Content

7. How Lawyers Can Repair
Their Online Reputation
 How long will it take?
– In general, it can easily take several months.
– Average projects take six months.
– If necessary, consider working with a
professional to expedite the process.
Create Good Content

8. How Lawyers Can Repair
Their Online Reputation
Use social media to spread the word about:
– Blog content.
– News sites.
– Articles.
– Press releases.
Share on Social Networks

9. How Lawyers Can Repair
Their Online Reputation
 This should include your already
optimized:
– Twitter
– Facebook
– LinkedIn
– Other accounts.
Share on Social Networks

10. How Lawyers Can Repair
Their Online Reputation
 Tweet daily.
 Post weekly on Facebook and LinkedIn.
 Add content to your blog every few
weeks.
Share on Social Networks

11. How Lawyers Can Repair
Their Online Reputation
Search engines love sites related to your
industry—law.
– This can rank higher than sites with more
traffic.
– Be sure you have a presence on sites such
as Avvo.com, and others.
Get a Presence on Law-Specific Websites

12. How Lawyers Can Repair
Their Online Reputation
 Because the process can take months,
prepare to:
– Spend hours a week to repair your online
reputation.
– An online reputation professional can spend 30
to 100 hours to over months to repair the
problem.
– It can take you twice as long.
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13. How Lawyers Can Repair
Their Online Reputation
 It is quite possible to repair or fix your legal
online reputation.
 Be prepared for the long haul.
 Keep at it.
 Know fixing your online reputation quickly
results in clients coming back.
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