KONDIMENT lanseaza primul training Google AdWords din Romania

1. the evolution
of digital advertising
Hrabren Suknaic
Regional Manager Adriatics, Bulgaria,Romania

2. >1.6 billion
people online worldwide
48%
EU households
have broadband
43%
EU population use the
Internet almost every day

4. WHERE
ARE WE HEADING

5. Shift to Internet distribution

6. Example: TV – Some Figures
UK homes using online catch-up TV Global unique users on YouTube
Source: OFCOM Source: Nielsen Net Ratings
23% of internet homes 330 Million
UK internet users using BBC iPlayer New content uploaded on YouTube
Source: OFCOM
15% 20 hours/min
1,200 TV stations/day

8. Mobile media comes of age

9. Some Figures
Smartphones sold worldwide in 1H09 Number of Mobile Apps available
Source: Gartner
77 million >65,000 in iTunes
>50,000 from GetJar
Worldwide mobile internet users Number of Mobile Apps downloaded
Source:Juniper
~15% mobile users >1.5 bn from iTunes
>0.5 bn from GetJar

13. Media gets personal
Shared
Viewing Conversation
Content
Shaping

15. Once upon a time

16. Opening up of the content supply chain

21. THREE REQUIREMENTS FOR
SUCCESSFUL
MARKETING

22. Authentically integrated

23. Fuelled by Creativity

24. Data-driven

26. YouTube Insights

27. "A great wind is blowing
and that gives you either imagination
or a headache"
Catherine the Great