1. 2012
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2. 02 www.europages.com
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3. What you will find
in these pages
Visits & subscriptions............................................................................................... p04
Worldwide traffic ....................................................................................................... p06
Profile of users. .......................................................................................................... p08
Return On Investment. ............................................................................................. p10
Statistics tools ........................................................................................................... p12
Search engine optimisation.................................................................................... p14
The E*Card . ................................................................................................................ p16
The E*Page................................................................................................................. p18
Video clips, slideshows & PDFs............................................................................. p20
Products catalogue.................................................................................................. p22
Description text & keywords. ................................................................................. p24
Your secure account................................................................................................ p26
Banners & Skyscrapers........................................................................................... p28
Sponsors & VIPs......................................................................................................... p30
Details
E*Page in 15 languages........................................................................................ p32
Optional products. ................................................................................................. p34
Display. .................................................................................................................... p35
Ranking points distribution..................................................................................... p36
EUROPAGES 2012 03
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4. More and more
professionals are visiting the site…
EUROPAGES is a B2B platform with a very wide audience. In 2011, the
EUROPAGES site was visited by over 4.5 million professionals every month.
47.3 million
2009
Launch of the new website
2009
19.1 million
VISIT
2008
Since 2008, traffic has increased by an average 56% each year.
Why such an increase in the midst of an economic crisis and on an increasingly
congested Internet?
Because EUROPAGES delivers pertinent results to businesses looking for products
or services. The site provides them with detailed results corresponding to their
searches, and lists of suppliers corresponding to their needs.
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5. Source: Comscore Digital Analytix, 2008-2011
2011
EUROPAGES crossed four times the
threshold of 5 million monthly visits
2010
EUROPAGES optimises
its pages for search
engines (SEO)
2011
56 million
41.4 million
2010
ITS
2011
75,538
45,018
50,502
45,879
2008
2009
2010
SUBSCRIBERS
…more and more businesses
are registering with EUROPAGES
Businesses can subscribe with EUROPAGES for free to discover its advantages and update or change
their details online. This level of freedom and flexibility combined with the benefits rto their own
websites’ increased visibility encourage many businesses to continue in a second time with a paid
subscription to improve their online presence. Every month, more than 6000 businesses subscribe to
EUROPAGES. In the past 12 months, the number of inscriptions has increased by 73%.
EUROPAGES 2012 05
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6. A worldwide traffic with a
European core ...
Since its inception in 1982, EUROPAGES’ core vocation has been to make European
businesses visible to European visitors. In addition, with the multiplication of the
site’s versions (available in 26 languages), EUROPAGES has also succeeded in
making European businesses visible outside Europe, as well as winning over many
suppliers from around the globe who seek to develop their activity in Europe.
4% North America
The United States and Canada represent huge 79% Europe
reserves of potential visitors that EUROPAGES is Almost 8 out of 10 visitors are from
starting to tap into. In 2011, visits from the USA were Europe. The EU’s biggest economies
up 20%, while those from Canada rose by 55%. account for the main share of this
audience: Italy (19%),
France (13%),
Germany (7%),
Spain (5%) and the
UK (3%).
6% South America
Given that EUROPAGES
is available in Spanish and
Portuguese, its customers
benefit from an excellent
level of exposure throughout
South America. Brazil, now 3% Africa
the world’s 8th ranking economy and Africa remains fairly subdued despite some
enjoying strong growth on EUROPAGES remarkable signs of development, especially
(up 23%), already accounts for 3% of all in the Maghreb (Tunisia +78%, Morocco
visits alone. +62%, Algeria +74%).
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7. source : Comscore Digital Analytix, 2008-2011
7% Russia and
Asia
While visits from Russia
and China, the two
heavyweights among the
BRICS countries, represent
only 8% of worldwide
traffic, they are on the
increase: up 17% in 2011
for China, and up 12% for
Russia.
1% Oceania
Despite an 80% increase in the number of visitors from
Australia, this region of the world has not yet come into its
own in terms of exchange with Europe.
... EUROPAGES in unison with the
world’s biggest market
Source: World Trade Organization, 2010
3,3%
0,7%
27,4% 8,3%
6,6% 5,1% 4,6%
0,6%
2,5%
2,1% 0,4% 16,9%
9,1%
1,0%
According to the World Trade Organization (WTO), Europe remains the
biggest trade market in the world. In 2010, trade between all European
countries represented some $4000 billion, accounting for 27% of world trade.
Meanwhile, trade between Europe and the world’s other two leading economic regions
(namely the US and Asia) accounted for 14% of world trade ($3400 billion). If we add up
the two, Europe alone represents 42% of world trade. By the same token, Asia represents
34% and North America 20%.
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8. Profile of users: SMEs working in
industry
More than half of the site’s visitors work in industry, a prominent B2B sector.
However, there was an increase in the service sector where imports and
exports have grown strongly. EUROPAGES visitors mainly hail from the world
of B2B; retailers are still marginal (4%).
19% Wholesalers, Distributors,
Subcontractors, Agents and Representatives
Purchasing professionals, purchasing cooperatives and
Manufacturers
53%
distributors appreciate EUROPAGES for the time gained
when searching for suppliers and manufacturers of finished
products.
More than one in two users
comes from the industry sector.
The three leading sectors are
construction & public works,
mechanical engineering, and
metallurgy & metal working.
Two users in every three are
responsible for - or participate in
- the decision to purchase
In B2B, decisions to
purchase may often take
O
longer than one month.
p
er
25
This time is shortened
at
%
io
when the decision-
Top
na
makers are involved
ent
l
right from the start agem
man
of the purchasing
cycle. Opportunely
45%
t
en
on EUROPAGES, most
% em
31 anagle
users are the actual
m idd
decision-makers.
M
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9. Source: analysis of 30,000 company profiles that registered in 2011.
An audience of SMEs
4% Retailers
The Retailer category (mainly Business to
<10 32%
Consumer - B2C) is not highly developed on
EUROPAGES. Nevertheless, some retailers are 11-50 19%
working directly with manufacturers and use
EUROPAGES for their searches in this respect. 51-100 13%
101-200 9%
201-500 8%
>500 6%
EUROPAGES’ audience is comprised mainly
of small enterprises. Almost 40% are small or
very small enterprises (<20 employees), while
small and medium-sized enterprises account
for 50%. Intermediate-sized enterprises, i.e.
those with more than 250 employees, account
for less than 10% of the EUROPAGES user
population.
Dynamic SMEs
<1M € 15%
Services
22% 1M-2.5M € 19%
Representing a growth sector, service
2.5M-5M € 15%
providers account for 1/5 of the site’s
audience. In fact, searches relating to
corporate services 5M-10M € 13%
are top of the list
on EUROPAGES. 10M-50M € 15%
>50M € 24%
On EUROPAGES, one in two SMEs has a
revenue greater than €2 million, i.e. higher
than average for businesses of this size. One
SME in every four posts sales higher than
€50 million, again higher than average for
businesses of this size.
EUROPAGES 2012 09
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10. A remarkable
retour sur investissement
E*Page Views
Targeted visibility
4 500
4 000
3 500
3 000
2 500
Medium
2 000
Economic 1 874
1 500
1 294
Entry
1 000 923
Access
500 591
Starter 411
20 000 40 000 60 000 80 000 100 000
Each month, EUROPAGES’ 25,000 listed customers attract millions of visits. The three
main units for measuring ROI are E*Card Views (general visibility), E*Page Views (targeted
visibility) and Clicks-Out (clicks to the customer’s own website).
The ROI varies depending on the corresponding subscription (Starter, Access, Entry,
etc.). We can see that the combined number of E*Card Views and E*Page Views – which
represent a company’s visibility – helps to increase the number of clicks to the customer’s
site (bubble). Depending on the type of subscription taken out by the business, the more
its visibility increases, the higher its ROI.
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11. Premium
Source: Comscore Digital Analytix, 2011
A much higher ROI for customers
20 636
3 235 EUROPAGES
allows businesses
to register for free.
Some 2 million
businesses are E*Card Views
Clicks-out listed on the site
The size of the bubbles increases along with the number of clicks
Clicks to the free of charge. x58
website
While the free
listing is useful
to discover the
site’s merit and 353
to create some
free members paid members
initial visibility,
once a business 555
seeks to increase
its return, the
paid subscription
proves to be E*Page Views
an excellent
investment to x18
boost its visibility
and online
audience.
30
On average,
100 000 120 000 members with a free members paid members
paid listing obtain
492
a level of visibility
E*Card Views
58 times higher
General visibility
than those with a
free listing, while
their number of
targeted displays Clicks-out
is 18 times higher.
Moreover, they x114
enjoy 114 times
more visits to their
own websites.
Herein lies the
4,3
essence of
EUROPAGES. free members paid members
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12. Business Intelligence
for the benefit of companies
Every month, 4 million visitors search for, display and click on the E*Pages of the 2 million
businesses listed on the site. These interactions represent millions and millions of data
items, all saved on EUROPAGES servers. In total, an annual 5 terabytes of data (1012) are
assembled, processed and displayed to businesses in complete transparency, allowing
them to calculate their visibility (E*Card Views and E*Page Views), measure the hits on their
websites (Clicks Out) and compute contacts and requests for quotes (Emails and RFQ) to
better evaluate their ROI.
Powerful tools to deliver customer
statistics
ETL : Extract,
Transform & Load
Geomarketing :
Modelisation R.O.I. Analyses &
Scoring prospects reporting
Optimisation e-marketing
Reporting
intern & clients
Every morning, the previous day’s data is extracted (ETL) from the various sources, injected
in a datawarehouse and then aggregated in datamarts where only the selected data is
stored. This system deployed by EUROPAGES works like a huge, highly sophisticated filter
to provide customers with the substance of their statistical data.
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13. Customized reports on demand
(Findit)
Who searches for what, who searches for whom, which
keywords are used for which industry sector, where do
users come from, which companies have been viewed,
from which queries and in which countries?
To answer all these questions,
EUROPAGES has created the Findit
system, a veritable decision-support
tool that extracts pertinent responses
Visits per country from a complex set. Some of the
market’s most sophisticated tools
constantly analyze searches on EUROPAGES, their origins
and their effects on the businesses. Reports are available
at all times to answer all their queries regarding the traffic
they have generated.
R.O.I. per month
Individual statistics in just a click
(mySTATS)
On EUROPAGES, every business has its own
individual account where it can access its
personal stats at all times.
The customer can thus see how many E*Pages
have been viewed,
Monthly visits how many clicks
out have been
performed, and how many emails have been
received, identifying the country of origin for
each.
EUROPAGES customers benefit from this level Visits per country
of precision thanks to the sheer power of the
decision-support system deployed upstream
(described opposite).
EUROPAGES 2012 13
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14. referencing
A universal
system for businesses
europages.co.uk
europages.nl
europages.it
google.fr
europages.fr
europages.es
europages.com
europages.pl europages.cn yandex
europages.pt google.co.uk
SEO
europages.de
yahoo
europages.com.ru
google.com
europages.gr
google.es
europages.cz
google.de
google.pl
google.it
bing
baidu
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15. Much like a galaxy, the structure of the Internet is determined by gravitation.
In this expanding universe, websites, like planets and satellites, revolve
around solar centres that represent the (big three) search engines.
Given their mass, the search engines attract matter present on sites (text, keywords, video clips,
photos). The more matter there is, the greater the attraction. On EUROPAGES, this matter is all the more
considerable given that it is published on 26 different sites: Europages.co.uk, Europages.fr, Europages.
it, Europages.es, Europages.de, etc. This makes it a highly attractive target for the leading three search
engines (Google, Bing and , Yahoo!), as well as for national search engines with considerable local
influence (Yandex in Russia, Baidu in China, Rambler in Korea, etc.). This system works so well not only
because the content is translated into 15 languages, but also because the information’s assembly is
constantly being optimized for natural referencing (SEO). As a result, the businesses listed are seen by
users in over 200 countries in their native language.
Translation at the service of search engine optimisation
EUROPAGES translates its customers’
content into 15 languages*. For the purpose
of improved quality control, it has created Order
its own translation network comprising
approximately one hundred independent
translators in Europe and throughout the
world. Projects are managed
using a Computer-Aided
Translation (CAT) tool that CAT tools
stores all previous translations
in a dedicated memory. As
Analysis Translation
soon as a new project is memory
launched, the translation
memory proposes the available
translation if it finds any
equivalent translations.
If no equivalent translations are found, the Translation
content is translated from scratch. Once
completed, this content is automatically
placed online. If translated content is in Modification
any way considered non-compliant with a
company’s requirements, the company can
either request a modification, or offer its
own translation. In 2011, 175,000 texts and
7,000,000 keywords were translated into
15 languages. With its proven translation Online
system, EUROPAGES provides
businesses with natural referencing
of their content both in their native *Danish, Dutch, English, Finnish, French, German,
language and in a wide range of Greek, Italian, Polish, Portuguese, Russian, Simplified
additional languages. Chinese, Spanish, Swedish, Turkish.
EUROPAGES 2012 15
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16. 1,289,891,497
Source: Comscore Digital Analytix, 2011
E*Card Views in 2011
logo description
company name
Non binding pictures
keywords
websites
products searched for
Available in web and mobile web versions.
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17. E*Card
Source: Comscore Digital Analytix, 2011
The
Further improving your company’s visibility
The E*Card is displayed in the EUROPAGES search engine results page. This is
what the site’s users see first when they perform a search. As such, it represents
your company’s initial level of visibility.
The choice of content that you publish on EUROPAGES is decisive since this is
what is actually used to display your E*Card in response to a user’s query.
The content’s reactive elements are the description, the keywords, the company
name and the names of the products in the catalogue. The more numerous and
precise they are, the greater your chances of satisfying a targeted query.
Non binding pictures
EUROPAGES 2012 17
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18. 79,870,132
Source: Comscore Digital Analytix, 2011
E*Page Views in 2011
company
name
description
logo
contacts
map
video
websites
products
Non binding pictures
keywords
Available in web and mobile web versions.
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19. E*Page
Source: Comscore Digital Analytix, 2011
The
A second website in 15 languages for your company
The E*Page is displayed when a user clicks your E*Card (see the previous page).
on However, it is indexed on the Web through natural referencing (see pages 14-15)
so that more and more users can reach your E*Page directly via search engine
results pages. The number of times your E*Page is viewed (“E*Page Views”)
reflects the interest shown in your company by visitors.
The E*Page is like a second website for your company; it acts as a showcase
for your business on EUROPAGES. In addition to basic information such as the
company name, address, map, description and keywords, you can publish all
sorts of other contact data (email, phone, fax). You can also provide further details
on your activity that may be useful to attract visitors’ attention (websites, video
clips, pdf documents, images, etc.).
To further leverage productivity from your investment, EUROPAGES also allows
you to include your product catalogues on the E*Page (see pages 22-23). These
elements are all optimized to be indexed in different languages and to position
your business on search engines.
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20. 3 easy steps to put your videos on the
E*Page for free…
…and your
slideshows or
PDFs too!
1 I create my free account on YouTube,
Dailymotion or Slideshare.
2
I upload my video
on YouTube or
Dailymotion, I upload
my PowerPoint
slideshow or my PDF
on Slideshare.
3
I copy & paste the
embed code in the
myEUROPAGES
account, and my video
clip, slideshow and/or
PDF files are visible on
my E*Page.
Non binding pictures
Video Slideshow
Available in the Web version
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21. e Video clips, slideshows
& PDF files
Add up to 10 video clips, slideshows or PDFs on your
E*Page for free and attract visitors!
You can increase both your popularity and your ROI by displaying videos, interactive
presentations or PDF documents on your E*Page.
Video helps to convert potential customers and can have a considerable impact
on a company’s sales. Visitors who have seen a video of a product will be more
inclined to purchase that product.
The procedure is straightforward: you create a free account on a video platform
such as Youtube.com or Dailymotion.com, or on a site that hosts slideshows such
as Slideshare.net (1). You upload your video clips or slideshows (2). You then copy
& paste the embed code of these videos to your myEUROPAGES account (3).
Videos can only be published by members with a paid subscription.
Non binding pictures
EUROPAGES 2012 21
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22. Your productsautomatically
retrieved and updated
1 we retrieve your
products catalogue.
2 we publish it
3 we update it
product
description
Non binding pictures
Available in the Web version
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23. The Products Catalogue
Display all your products on your E*Page…
Professionals are first and foremost looking for products, whether on the Web in general
or on EUROPAGES in particular. By including your catalogue on your E*Page, you increase
your chances of being seen, and above all of being selected.
Your products are automatically retrieved (crawl)*
If your products are already online on your own website, simply provide us with the web
address and specify how many products you wish to include on your E*Page. We will then
send a crawler program to your site to retrieve the photos and descriptions of your products
(1). This information is subsequently published on your E*Page (2).
The publication of product catalogues is a paid option, and is reserved to members with a paid subscription.
Ongoing automatic updates for optimal efficiency
As soon as EUROPAGES detects a change on your site, it automatically retrieves the new
product and updates the catalogue accordingly (3).
Manual retrieval of your electronic files (Xml or Excel)
e it Alternatively, if your products are not available on your website, you can provide us with an
electronic file (in xml or xls format) indicating how many products you wish to include on
your E*Page. This information is subsequently published on your E*Page. It is updated as
soon as you send us a new file
An individual online reference for each of your products
Your catalogue is displayed in full on your E*Page. In addition, a dedicated page is created
for each of your products. EUROPAGES assigns each page a unique URL to boost its
natural referencing.
Catalogues in several languages published simultaneously
You can display the catalogue on your E*Page in up to 9 language versions. For example,
your catalogue in English on the English version of your E*Page, the same catalogue
in German on the German version of your E*Page, and so on. The following languages
are accepted: Dutch, English, French, German, Italian, Polish, Portuguese, Russian and
Spanish.
*EUROPAGES cannot perform crawls on Flash sites or PDF files.
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24. description
keywords
Image non contractuelle
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25. Description
& keywords
The essential elements of your indexing on the web
The description text*
The first thing users will see on your E*Page is the description of your activity. This description
must use expressions characteristic of your line of business, since it essentially presents
your company’s know-how, much like a CV. It is translated and published in 15 languages,
and indexed by the main search engines. It must be clear and concise. Bear in mind that
visitors prefer short sentences rather than a long series of words.
Keywords
The role of keywords is to define the specific aspects or your business, and the list of
your products or services. Translated and published in 15 languages, these keywords are
indexed by search engines. Note that the more precise your keywords are, the better your
conversion rate will be. Give preference to highly specific keywords (e.g. piston and screw-
type compressors) rather than keywords that are overly general or vague, and that will
merely generate "noise" (e.g. compressors).
Additional keywords
Each type of subscription comes with a set number of keywords (e.g. 33 for a Premium
subscription). However, you can always add more keywords to your E*Page. This will
improve its reactiveness to searches and, as a result, its visibility. Additional keywords are
sold individually. They are translated and published in 15 languages.
Priority keywords
To give added weight to certain keywords, you can confer priority or ranking points to
them. Priority keywords increase the overall value of your E*Page and its positioning. The
«priority» option is sold per individual keyword.
* Your description text can contain 1000 characters in your natural language. For other languages, you
must provide a shorter description comprising no more than 500 characters. This description will then be
translated in 14 languages (see pages 14-15). Your E*Page will thus be published in a total 15 languages.
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26. Your secure account
myEUROPAGES
Your account
Your E*Page
Your stats
Non binding pictures
2.0
Your videos, photos
Your products & slideshows
Your emails
Available in the Web version
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27. View your statistics, update your details and enhance
your E*Page at will and whenever you like!
Available 24/7
As soon as your E*Page is online, you will receive an access code to your myEUROPAGES
account. You can connect to this secure account at all times.
Your stats in complete transparency
You can evaluate your ROI by viewing indicators that reflect your visibility (E*Card Views
and E*Page Views), or by seeing how many visits have been generated to your own website
via EUROPAGES (Clicks Out). These figures can all be sorted by country. They are provided
by ComScore Digital Analytix (see pages 12-13). Your stats are updated every month.
Improve your results yourself
Once you have logged on to your account, you are entirely free to modify anything you
like.
You can complete or update details on your company (address, contact details, e-mail
addresses, websites, etc.).
You can add elements or refine your activity’s description to optimise the pertinence of both
your E*Page and your Internet referencing (description, keywords, etc.).
You can add value-added elements for free to make your E*Page more attractive (videos,
slideshows, PDFs, photos, etc.).
You can also provide all-important information on your company (workforce, revenue,
delivery practices, languages spoken, countries where you work, and so on).
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28. Banner & Skyscraper
Display your brand at the right time
Your Banner or Skyscraper will only appear when relevant
A Banner* is a horizontal rectangular ad. A Skyscraper** is a vertical rectangular ad. You
can assign as many headings as necessary to them, selected from among EUROPAGES’
list of 4000 headings. Your Banner or Skyscraper is displayed whenever a user’s query
corresponds with one of your headings. Your brand name therefore appears for queries that
correspond with your activity, and not merely at random. This contextual display guarantees
a much higher click rate than for similar ads habitually found on the Web.
You choose the period for your ad campaign
Just as different activities have different seasons, so companies work according to different
schedules. To comply with your specific needs, EUROPAGES lets you choose when your
banners/skyscrapers are displayed. In the spring, after the summer? Once, twice, three
times a year? For one, two or six months? You choose, we display.
Banner/Skyscraper locations
Banners and Skyscrapers are displayed on the results pages and on the E*Pages of free
members. On the results page, the Banner is placed at the top and bottom of the page,
while the Skyscraper is placed to the right. On a free member’s E*Page, the Banner is
placed at the top of the page, and the Skyscraper to the right.
*Leaderboard (728x90) or Full Banner (468x60). Jpeg, Gif or Flash. Maximum 20 KB.
**Wide Skyscraper (160x600) or Standard Skyscraper (120x600). Jpeg, Gif or Flash. Maximum 20 KB.
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29. 151,345,547
Source: Comscore Digital Analytix, 2011
Banners & Skyscrapers displayed in 2011
Banners are published at the
top and bottom of the results
pages.
Skyscrapers are published on
the results pages and on the
E*Pages of free members
Non binding pictures
Results page Free member’s E*Page
Available in the Web version
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30. Sponsor & VIP
Present your brand to all B2B visitors
Targeted exposure to an international B2B audience
The Sponsor* is a large rectangular ad. The VIP** is a small rectangular ad. Both are displayed
on the EUROPAGES home pages. They are displayed permanently, not contextually. On
EUROPAGES, these formats are ideally suited to companies seeking to present their brand
name to the widest possible B2B audience.
You choose the display period and frequency
To suit your needs, EUROPAGES lets you choose the period during which your Sponsor or
VIP is displayed (one or more months). The space reserved for the Sponsor can display up
to 4 customers in alternation. If you want to have the space for your company alone, you
can opt for the Exclusive option. Your company will then be the only one displayed for the
selected period. The VIP space can display up to 8 companies in four dedicated spaces
in alternation.
You choose the nationality of customers targeted
There are 26 versions of the EUROPAGES site. Depending on the markets you seek to
reach, you can choose the home pages on which to display your Sponsor or your VIP.
*Sponsor (300 x 250). Jpeg, Gif or Flash. Maximum 30 KB.
**VIP (120 x 60). Jpeg, Gif or Flash. Maximum 30 KB.
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31. 3,438,494
Source: Comscore Digital Analytix, 2011
Sponsor displays in 2011
Sponsors are published on the
EUROPAGES home pages.
VIPs are also
published on the
EUROPAGES home
Non binding pictures
pages.
Home page
13,753,976 VIP displays in 2011
Available in the Web version
EUROPAGES 2012 31
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32. Details:
E*Page in 15 languages
Economic
Premium
Access
E*Page
Company name (255 characters) 1 1 1
Source description (1,000 characters) 1 1 1
Translated description (500 characters) 1 1 1
Translated keywords 10 19 33
No. of languages published* 15 15 15
Weblinks 1 2 3
Contacts 4 12 20
Logo yes yes yes
Map yes yes yes
myEUROPAGES
Secure account yes yes yes
Videos & slideshows 10 10 10
PDF documents and Hyperlinks 10 10 10
Images 10 10 10
Business info yes yes yes
myStats yes yes yes
*The description and keywords are translated and published in Danish, Dutch, English, Finnish, French,
German, Greek, Italian, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish and Turkish
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33. Description text: you can provide a description of up to 1000 characters in the source language, and
another description of up to 500 characters for translation into 14 other languages. These translations
effectively multiply the indexing of the E*Pages on the leading national and international search engines.
Your E*Page will thus be published in a total 15 languages.
Keywords: these are headings (from EUROPAGES Classification) and structured keywords (from
EUROPAGES Taxonomy) selected from a predefined list, free keywords (not included in Taxonomy)
and brand names. Each E*Page must contain at least one heading for classification purposes. The
keywords are translated in 15 languages. Only the Latin alphabet is used. Cyrillic and Arabic alphabets
and Chinese ideograms are not accepted.
Weblink: this is a decisive element in relation to your ROI. Remember to display at least one link on
your E*Page. Some subscriptions allow for up to 3. Always make sure that the link is valid.
Contacts: there are a number of contact details that you can publish on your E*Page (phone, mobile
phone, fax and e-mail address). This number varies depending on the subscription, however you must
always provide at least one valid e-mail address, since this is how most users prefer to establish
contact. Again, make sure that the e-mail address given on your E*Page is valid.
Logo: this is your company’s visual ID. It must be in Gif format and cannot be animated. Maximum pixel
size: 100 x 100. Maximum file size: 10 KB.
Map: the mapping service used on EUROPAGES is provided by Google Maps.
Secure account: an account is created for each member with a paid subscription. You will receive a
user ID and password to log on to your account at all times and in complete security. The following can
be modified: password, address, phone and fax numbers, e-mail addresses, descriptions, keywords,
images, videos, websites and business info.
Videos and slideshows: you can display up to 10 videos or PowerPoint-type slideshows on your
E*Page. The procedure is straightforward (see pages 20-21). To index these visual objects on the
Internet and increase traffic to your E*Page, you can add a title of up to 80 characters and a description
of up to 200 characters.
PDF documents and links: you can publish up to 10 PDF documents (each with a file size of up to 2
MB) or 10 additional hyperlinks. You upload these documents or URLs to the dedicated space on your
myEUROPAGES account. They will be immediately visible on your E*Page. For each element, you can
add a title of up to 80 characters and a description of up to 200 characters.
Images: you can insert up to 10 images on your E*Page. These can be photos, illustrations or diagrams
in Jpeg, Gif or Png formats. Maximum pixel size: 700 x 400. Recommended pixel size: 420 x 420.
Maximum file size: 50 MB. Once you have uploaded an image to your account, it will be immediately
visible on your E*Page. For each image, you can add a title of up to 80 characters and a description of
up to 200 characters.
Business info: you can provide a number of details on your activity. These details will help users get a
better idea of your company: type of activity, workforce, year founded, legal status, revenue, languages
spoken, terms of delivery, payment methods, etc.
myStats: you can access your account and its stats at all times to gauge the effectiveness of your
E*Page (visits, clicks, e-mails, geographic origins, etc.). Your stats are updated every month.
EUROPAGES 2012 33
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34. Details:
Options
Languages
Products catalogue accepted
Catalogue size
1. EN
a) indexing of products from the customer’s Internet 2. FR
< 200 products
site (crawl) 3. IT
4. ES
OR 5. DE
6. NL
b) retrieval of the catalogue (or assistance creating it) 7. PT
from electronic files (XML, CSV, XLS, etc.). < 500 products
8. PL
9. RU
The customer’s products can be retrieved by a crawler on their Internet site or via an electronic file
(see page 22-23). You must first make sure that the crawl operation is feasible before proposing
this option to the customer. This is because the data on sites that use Flash technology or PDF files
cannot be retrieved via the crawler. Moreover, you must check that the address of the site to crawl
(i.e. its URL) is valid. Lastly, remember to provide the name, phone number and e-mail address of a
person to contact on the customer’s premises in the event of any technical problem.
Concerning the multiple-language publication, if the customer wants to publish his catalogue in
German on the German version of his E*Page, in English on the English version and in French on
the French version, he will have to purchase three catalogues. EUROPAGES can proceed with a
multi-language publication for the following nine (9) languages: (EN) English, (FR) French, (IT) Italian,
(ES) Spanish, (DE) German, (NL) Dutch, (PT) Portuguese, (PL) Polish and (RU) Russian.
Additional keywords
Price per keyword for multi-language subscriptions 1
Price per keyword for mono-language subscriptions 2
Mots-clés Priority
Price per keyword for multi-language subscriptions 1
Price per keyword for mono-language subscriptions 2
1
The keywords are translated and published in 15 languages for multi-language subscriptions
2
The keywords are published in one language only, and are not translated
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35. Details:
Display
Banner & Skyscraper Format Poids
Leaderboard (728x90)
Full Banner (468x60) Jpeg, Gif or
20 KB max.
Wide Skyscraper (160x600) Flash
Standard Skyscraper (120x600)
Sponsor 3
EN-English
FR-French
IT-Italian, DE-German
ES-Spanish, ZS-Simplified Chinese
RU-Russian, GR-Greek, PT-Poruguese, AR-Arabic, PL-Polish, TU-Turkish
NL-Dutch, LT- Lithuanian, RO-Romanian, BG-Bulgarian, HU-Hungarian, CS-Czech, ZH-Traditional
Chinese, DK-Danish, SL-Slovenian, LV-Latvian, SE-Swedish, FI-Finnish, ET-Estonian,
NO-Norwegian
Pixel size: 300x250 • Format: Jpeg, Gif or Flash • File size: 30KB max
3
1 to 4 (exclusivity)slots available at a monthly price. Displayed in rotation.
Possibility of acquiring an exclusive display if all four locations are purchased
VIP 4
EN-English, FR-French
IT-Italian, DE-German
ES-Spanish
ZS-Simplified Chinese, RU-Russian, GR-Greek, PT-Portuguese
AR-Arabic, PL-Polish, TU-Turkish, NL-Dutch, LT- Lithuanian, RO-Romanian, BG-Bulgarian,
HU-Hungarian, CS-Czech, ZH-Traditional Chinese, DK-Danish, SL-Slovenian, LV-Latvian,
SE-Swedish, FI-Finnish, ET-Estonian, NO-Norwegian
Pixel size: 300x250 • Format: Jpeg, Gif or Flash • File size: 30KB max
4
Monthy price per home page. Eight locations available. Displayed in rotation
EUROPAGES 2012 35
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36. ranking points
distribution
Your ROI is determined by the number of ranking points of your E*Page.
The Ranking equates with the ROI
On EUROPAGES, each subscription and each option comes with a set number of ranking
points. If the company subscribes to additional options, it gains additional ranking points.
Depending on your company’s total ranking points, your E*Card will be more or less well
placed in the results page.
Consequently, the ranking is
essential since it defines the
nature of your ROI (see pages
10-11).
E*Pages 3,938
Bonus points granted to
loyal customers
In addition to the number of
2,074 ranking points shown in the
table opposite, we grant loyal
1,001 customers further ranking points
by way of a bonus. This bonus
system is quite simple: as soon
100 101
as a subscription is renewed
for a year, EUROPAGES
Free listing
Free member
Free listing
Mono customer
Access
Mono & Multi
Economic
Mono & Multi
Premium
Mono & Multi
automatically adds 10% of
ranking points to the renewed
subscription.
Additional points ranking
for mono-language
Options 700
subscriptions
As well as being displayed
500 in the customer’s chosen
language, mono-language
subscriptions are displayed
as a free listing in all the other
versions of the EUROPAGES
site. The free listing of mono-
45 35 language customers has a
slightly higher ranking than that
Additional
keyword
Priority
keyword
Catalogue
<200 products
Catalogue
<500 products
of free members (101 points
rather than 100).
36
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37. EUROPAGES 2012 37
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38. EUROPAGES S.A.
127 ave charles de Gaulle 92200 Neuilly-sur-Seine - FRANCE
Tel : +33 (0)1 41 16 49 00
info@europages.com
www.europages.com
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