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OnSite Concierge - Media Kit 2010
1. Hello. I’m the Digital Merchandising,
Product Sampling, Mobile Marketing,
Customer Information Collecting,
Conversation Starting, coolest place you’ll
ever see your brand – Machine.
INTERACTIVE ADVERTISING
The OnSite Network covers prime advertising locations such as airports, hotel lobbies, hotel rooms and
conference centers. With the proper balance of targeted online properties and interactive touch screen
products such as the OnSite Concierge ™ and My OnSite Advantage ™, our network reaches millions
of unique travelers each month, delivering a half-billion targeted impressions annually and growing.
We designed the network to give advertisers a unique opportunity to touch consumers through an
interactive media experience to engage and encourage them to take action.
2. POWERFUL NETWORK
The OnSite Concierge platform is the premier travel-centric interactive network focused on delivering
relevant information, services, promotions and discounts to the traveler during all stages of the travel
path. Combining the real-time analytics, control, monetization, and conversation starting features of
the social web, while creating an unparalleled and relevant user-experience.
3,500 15,000,000 400,000
HOTELS TRAVELERS ROOMS
National advertisers who are looking to increase market share, as well as local merchants interested
in increasing sales are tapping into the multi-billion dollar tourism industry. Simply Put…By utilizing
the OnSite Concierge media platform, we deliver the content and information to the consumer,
how they want it, when they want it, with relevance and proper timing. The marketing opportunity
we present for your campaign is on a targeted ad network that “sees” 15,000,000 traveling
consumers per month.
3. AUDIENCE PROFILE
Our network naturally attracts savvy business and leisure travelers. With that said, let us point out
the obvious characteristics of a traveler:
99%
55
Consume Digital
Media
75K -130K
HOUSEHOLD
INCOME HOTEL STAYS
PER YEAR
LEISURE TRAVELER BUSINESS TRAVELER
• Rent a car, reserve a taxi/limo service, • Executives, managers and principals, hi-
locate food & dining options, find local earners and spenders.
entertainment (bars, nightclubs, movies,
etc), look for travel discounts. • Business travelers make five or more
international, and 20 or more domestic
• 47% College Graduates flights a year
• They control their travel budget and • 45% use Smart Phone devices such as
choose the flight, hotel or car rental iPhone™ or Blackberry™
themselves and utilize at least two major
credit cards. • 72% will make dining reservations
• Own a personal computer, laptop com- • 79% are looking for entertainment venues
puters, mobile phones, and fax machine and/or activities in the local market
4. INTERACTIVE AD
Guests are greeted by an interactive interface displaying a colorful array of localized activities,
opportunities and incentives supported by advertising and content partners. Selecting from top line
categories such as Guest Favorites, Food & Dining, Entertainment, Nightlife, Shopping & Gifts,
Transportation, Sports & Recreation, Personal Services and Business Services, guests can find what
they are looking for quickly and easily.
INTERACTIVE MARKETING HOW IT WORKS
Placed in prime advertising locations such as airports, • Map with closest address highlighted
hotel lobbies, and convention centers. Reaching • Turn-by-turn directions available
millions of travelers each month, giving brands a • Phone number and hours of operation
unique opportunity to touch consumers.
SEND TO YOUR MOBILE SEND OFFER TO EMAIL CUSTOM APPLICATIONS
Collect mobile numbers and Deliver rich HTML email con- Cross-platform advertising uti-
deliver SMS messaging to sup- tent and cross promotions for lizing functions as, Download
port the current campaign. an unique continued customer Mobile App, Send Map and
experience. Facebook Connect.
5. INTERACTIVE AD
SPECIFICATIONS & RATES
X
LOGO BUTTON AD WINDOW
130px X 90px 700px X 500px
C.P.M. C.P.M. R.O.N.
MULTIMEDIA AD WINDOW Standard Premium Run of Network
AD UNIT 1 (300 X 500 static banner) $25.00 $22.00 $5,500
AD UNIT 2 (300 X 500/4:3 video) $32.00 $30.00 $6,750
AD UNIT 3 (450 X 250/16:9 video) $47.00 $45.00 $9,500
• CPM Standard: Minimum $15,000 commitment. Month to Month standard
rates apply. Custom applications may require a set-up fee based on application.
• CPM Premium: Minimum $30,000 and/or six month commitment. Custom
applications may require a set-up fee based on application.
• Run of Network (R.O.N.): Minimum $66,000 and 12=month commitment.
Custom applications may require a set-up fee based on application.
6. AD WINDOW DETAIL
OnSite Media has enhanced the traditional digital ad unit with the development and incorporation
of social media, application, mobile and email tools as part of our interactive ad template. The
consumer decides how they want to continue the “conversation” with the advertiser by choosing
simple Email, Mobile or Custom Application options. This allows you to extend the conversation
with your target consumer long after the initial advertising engagement.
7. AD UNIT OPTIONS
OnSite Media developed the interactive ad unit to deliver a rich, interactive media experience.
The ad unit integrates multiple tools such as, application download, mobile communications op-
tions, social media linking and consumer tracking tools.
UNIT 1 - 300 X 250 STATIC X
NAVIGATION
• IAB Standard Units
• Communication Options 300 X 250 MAP
IAB BANNER
• Social Media Links STATIC
DETAILS
• Custom Application Section
• Relevant Directory Information SEND BUTTONS APPLICATIONS
• Rich Media Video Experience
UNIT 2 - 300 X 250 VIDEO
X
• IAB Standard Units NAVIGATION
• Communication Options
300 X 250 MAP
• Social Media Links 4:3 RATIO
VIDEO
• Custom Application Section DETAILS
• Relevant Directory Information
SEND BUTTONS APPLICATIONS
• Rich Media Video Experience
UNIT 3 - 450 X 250 VIDEO X
• IAB Standard Units NAVIGATION
• Communication Options
450 X 250 MAP
• Social Media Links 16:9 +
VIDEO DETAILS
• Custom Application Section
• Relevant Directory Information
SEND BUTTONS APPLICATIONS
• Rich Media Video Experience