In OpenUP we aim at creating recommendations and simple guidance for researchers on how to plan and organise their dissemination strategy. Michela Vignoli presenting the OpenUP draft guidelines for communicating research to businesses and the general public and useful tips for planning your own dissemination strategy given. More information on the OpenUP Training Workshop on Innovative Dissemination & video presentations: https://www.openuphub.eu/community/blog/item/report-on-openup-innovative-dissemination-training-workshop-20th-june-2018-graz More information about OpenUP Website: http://openup-h2020.eu OpenUP Hub: https://openuphub.eu Twitter: https://twitter.com/ProjectOpenUP Facebook: https://www.facebook.com/projectopenup/

1. 1
How can you reach
businesses and the public?
Michela Vignoli
AIT Austrian Institute of Technology
Innovative Dissemination Training Workshop,
Graz 20th June 2018
2018-06-20

2. OpenUP OPR Workshop, London 2
Introduction
Draft guidelines by OpenUP
• Purpose
• Methodology
2018-06-20

3. OpenUP OPR Workshop, London 32018-06-20
Introduction
Dissemination
• facilitates research uptake and understanding
• planned process that involves
• consideration of target audiences;
• consideration of the settings in which research findings are
to be received;
• communicating and interacting with wider audiences

4. OpenUP OPR Workshop, London 4
Introduction
2018-06-20
• Show added value that projects provide
• Show relevance of the project's results for our
everyday lives
• Make better use of the project's results through
better take-up
• by decision makers, policy makers, industry, scientific
community

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Target audiences

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OpenUP Dissemination Guidelines
5 steps
1. Define dissemination & communication objectives
2. Define target audience(s)
3. Define key message(s)
4. Plan your dissemination & communication strategy

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Define Objectives
• Think about your goals. What do you want to achieve?
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Define Objectives
• Purpose: What should your audience be able to do with your
information?
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Define target audience(s)
• Pinpoint your target audience: Think about who exactly you are trying to
reach.
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Define target audience(s)
• Get to know your target audience.
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Define key message(s)
• Align your key message with what the targeted audiences expect.
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Define key message(s)
• Tell a story and involve their world in it. Explicitly include and address
the targeted audience
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Plan your strategy
• Choosing media, format and dissemination strategy strongly depends
on your communication objectives.
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Plan your strategy
• Share your key message to reach your target audience as passive
listeners.
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Plan your strategy
• Enable your target audiences to become active or do something with
the content that you provide.
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• Targeted dissemination supports inclusion and participation of
stakeholders
• It is important to disseminate target group specifically
• Get in touch with your target audience to learn what they
want to know from you, and in which format
• Adapt your key messages to your objectives and target
audience(s)
• Ask for support if you need it!
Summing up

17. OpenUP OPR Workshop, London 17
Final remarks & tips
• Doing dissemination well pays off
• Plan wisely: it can be a lot of effort!
• Work in a team
• Appoint responsibilities & define activities during the
project runtime
• If you have the means, partner up with experts who
can support you
2018-06-20

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Michela Vignoli @iea_ioi michela.vignoli@ait.ac.at