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Changing the way we communicate

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Opportunity Links
Opportunity Links

Presentation by Mark Cheverton of Opportunity Links from our 'New generation, new media, new challenge' conference Nov 2008

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Changing the way we communicate Mark Cheverton, Managing Director Opportunity Links 27th November 2008 New generation, new media, new challenge!
About Opportunity Links ,[object Object],Image credit: Dean Terry http://www.flickr.com/photos/therefore/107816771/
Policy context ,[object Object],[object Object],Image credit: neilsphotoalbum http://www.flickr.com/photos/neilsphotoalbum/727616574/
Digital Natives ,[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: hypertypos http://www.flickr.com/photos/hypertypos/2640182914/ “ Whilst ICT use is certainly not a pre-requisite to surviving in 21st century society…, it is almost certainly an integral element of thriving in 21st century society.” Futurelab: Beyond the Digital Divide Rethinking digital inclusion for the 21st century (2007)
Facets of successful engagement Social Media Participation Usability
What is the social web? Image credit: BotheredByBees http://www.flickr.com/photos/botheredbybees/2038681198/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A framework for understanding the social web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: Jarosław Pocztarski http://www.flickr.com/photos/j-pocztarski/2268040780/
Participation ,[object Object],[object Object],[object Object],[object Object],Image credit: victoriapeckham http://www.flickr.com/photos/victoriapeckham/164175205/
Knife campaigns on Bebo 6997 Members Home Office 6076 Friends Channel4 1793 Friends
User generated content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: SOCIALisBETTER http://www.flickr.com/photos/27620885@N02/2610292918/
 
 
Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: cogdogblog http://www.flickr.com/photos/cogdog/2779959722/ “ Internet access is not consistent across social and economic groups: 81% of children from AB families access the internet at home, compared to 46% of children from DE families.” Young People and Media Survey – Ofcom 2007
 
Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: nakae http://www.flickr.com/photos/nakae/121281592/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank You

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