Using the web to promote positive activities for young people

Using the web to promote positive activities for young people Mark Cheverton, Managing Director Opportunity Links 25th September 2008 Developing Integrated and High Impact Youth Services

About Opportunity Links ,[object Object],Image credit: Dean Terry http://www.flickr.com/photos/therefore/107816771/

Policy context ,[object Object],[object Object],Image credit: neilsphotoalbum http://www.flickr.com/photos/neilsphotoalbum/727616574/

Digital Natives ,[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: hypertypos http://www.flickr.com/photos/hypertypos/2640182914/ “ Whilst ICT use is certainly not a pre-requisite to surviving in 21st century society…, it is almost certainly an integral element of thriving in 21st century society.” Futurelab: Beyond the Digital Divide Rethinking digital inclusion for the 21st century (2007)

Facets of successful engagement Social Media Participation Usability

What is the social web? Image credit: BotheredByBees http://www.flickr.com/photos/botheredbybees/2038681198/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A framework for understanding the social web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: Jarosław Pocztarski http://www.flickr.com/photos/j-pocztarski/2268040780/

Participation ,[object Object],[object Object],[object Object],[object Object],Image credit: victoriapeckham http://www.flickr.com/photos/victoriapeckham/164175205/

Knife campaigns on Bebo 6997 Members Home Office 6076 Friends Channel4 1793 Friends

User generated content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: SOCIALisBETTER http://www.flickr.com/photos/27620885@N02/2610292918/

Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: cogdogblog http://www.flickr.com/photos/cogdog/2779959722/ “ Internet access is not consistent across social and economic groups: 81% of children from AB families access the internet at home, compared to 46% of children from DE families.” Young People and Media Survey – Ofcom 2007

Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: nakae http://www.flickr.com/photos/nakae/121281592/

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank You

Using the web to promote positive activities for young people

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Using the web to promote positive activities for young people