With Optimizely X Recommendations, powered by machine learning, you can deliver more relevant recommendations and start generating hands-off ROI.
Check out this content and learn:
1. How to quickly get started without coding or a product feed
2. The possibilities of experimenting with recommendation algorithms, placements, layouts and more
3. Measurement best practices for recommendations, including revenue, engagement and more
11. Optimizely X Web Experimentation
Deliver great web experiences on every device
Optimizely X Web Personalization
Deliver targeted content and experiences in real time
Optimizely X Web Recommendations
Deliver recommended products and content
Optimizely X Full Stack
Democratizing the power of deep experimentation
using Python, Java, Ruby, Node and more
Optimizely X Mobile
Deliver great mobile app experiences
Optimizely X OTT
Deliver great over-the-top TV app experiences
12. Hands-off ROI
Powered by machine learning
Not a black box
Deliver recommended
products and content
app.optimizely.com
Optimizely X
Recommendations
20. Supported Algorithms
Co-browse: other visitors who looked at this item
also viewed these other items (ideal for PDP)
Co-buy: other visitors who purchased this item also
bought these other items (ideal for PDP, Cart)
Popular: the most frequently viewed or bought items
across the whole catalog (ideal for Homepage)
Recently viewed: you browsed these things before
(“pick up where you left off”)
User-based (coming soon): recommended for
you, based on your past behavior
22. Products
Approach: drive more and bigger purchases
- Offer more alternatives
- Cross-sell with related items
- Highlight crowd favorites
- Drive discovery across the catalog
Outcomes: higher average order value, lower
abandonment rate, more purchases per session
23. Content
Approach: drive more engagement with content
- Recycle whitepapers, blog posts, infographics, and
other static content
- Deflect support calls with knowledge base articles
and community posts
- Drive traffic to the great content you already have
Outcomes: higher CTR, more pages viewed per
session, lower call center volume