Optimizely provides A/B testing for mobile apps through JSON files that are served to users' phones from a CDN and contain experiment code snippets. The phones run the snippets when users perform actions and report results back to Optimizely's analytics servers so customers can analyze the impact of changes on user behavior.

1. Op#mizely
for
iOS
Deep
Dive
Chrix
Finne
Senior
Product
Manager,
Op#mizely

2. Op#mizely
Infrastructure
Optimizely.com
Customer
CDN
End User’s
BrowserAnalytics
Deploy
Snippet
Serve Snippet
User Does
Some Stuff
Report
Results

3. Op#mizely
Infrastructure
Optimizely.com
Customer
CDN
End User’s
PhoneAnalytics
Deploy
JSON
Serve JSON
User Does
Some Stuff
Report
Results

4. Thank
you!
Q&A