Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization. In this session you will learn: - Why a strong experimentation culture is important for your product organization - Proven ways to execute high-impact A/B/n tests with high-quality customer discovery - The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques

1. Run High-impact
Experiments with High
Quality Customer
Discovery
Oji Udezue
VP of Product
Calendly

2. Featured Presenter
Oji Udezue
VP of Product
Calendly

3. Entrepreneur
Oji Udezue
Investor & Startup
Mentor
Product
Management Leader
some M&A
Microsoft, Bridgewater,
Atlassian
InterMingl TechStars, KernelFund
DivInc

5. Growth
Value/Innovation

7. Time to Market Confidence in impact

12. Scale & Time
Smaller sample size = more time

13. Large Changes/Opportunities first = faster

14. Bottom of the funnel = higher base cvr = faster

15. >

17. Why What How
Customer Discovery Experiments Eng
High risk Med risk Low risk

18. Customer discovery
Aspiration
interviews
Workflow
discovery
Concept
testing
Live
Watching
Unactivated
customers
Successful
customers

19. Growth
Value/Innovation